Fitbit Health Solutions is the B2B side of Fitbit that works with populations - offering enterprise health and wellness solutions designed to drive healthy behavior change.Owned end-to-end event strategy and calendar across Fitbit Health Solutions global business inclusive of hosted events, sponsorships, field marketing, speaking engagements, product launches and internal events. Built flagship event, Fitbit Captivate from the ground up growing the program annually and expanding internationally. Responsible for logistics, themes, content development, agenda, speaker selection, branding, as well as developing cohesive marketing campaigns and promotional plans across event programs that aligned with business objectives and drove results. Managed internal team and external vendors; oversaw event marketing budget for FHS.

Responsible for planning and executing all corporate events for Marketo including tradeshows/conferences, roadshows, field events, and core member of Marketo Summit team. Programs included large-scale events such as Dreamforce, AdWeek, SXSW, Cannes Lions, annual Marketo Summit, as well as smaller field events, partner events and demand generation-focused programs. Created strategic and comprehensive event plans to go beyond logistics to ensure success. Events aligned to corporate objectives, brand awareness, marketing/sales goals, and reaching key target audiences.

- Global roadshow series - Customer events: executive roundtables & trainings- 30+ industry tradeshows annually- Managed event marketing systems- Collaboration with content marketing team on speaking engagements, collateral, ads, branding, etc. - Vendor relationships for promotional items, printing, shipping, etc. - Launched online merchandise store for internal + external promo distribution. - Program manager of “Sharkies Awards” – annual competition recognizing top customers- Partnered with sales on demos and webinars