Andrea Shaw Email & Phone Number

Manchester, NH, US

La Canada Flintridge, CA, US

I've done the most clichéd Silicon Valley thing ever: I left my really good marketing job at Santa Clara University to work for a hot startup. College APP is 100% in the business of helping colleges, universities, workforce teams and training centers recruit prospective students by applying predictive analytics and proven person-level modeling technology.

Santa Clara, California, US

Lead the development and execution of a strategic and comprehensive digital and integrated marketing and communication plan for the Leavey School of Business across the schools' undergraduate, graduate, executive education and center and institute initiatives. Broadly responsible for the deployment of school resources to align with the LSB and SCU mission.

Davis, California, US

Oversaw the recruiting and admissions process to ensure activities within the process are seamlessly delivered on time to meet enrollment goals across 4 MBA programs including Full Time, Part Time and our newly launched Online MBA. Managed a team of 10 professionals on the recruiting, marketing outreach and operations side of Enrollment.

Sag Harbor, NY, US

Activating soul, purpose, and compassion at work.

* Directed and shaped the curricula, student programs and teaching processes that help students succeed at this Vocational Tech College. * Managed five outstanding Program Directors and 20 Faculty members and provided leadership in meeting the academic mission of the school and was part of the Campus Director Management team.* Provided training and.

Sacramento, CA, US

* As Faculty Adviser for the Business Society, I helped students succeed in and out of the classroom by providing them opportunities to learn more about their career fields and build self awareness and confidence through workshops, guest speakers, field trips and self exploration. * Taught a Management class to an amazing group of Community College students.

London, GB

* Led marketing strategy for Pearson's student advisory board, key student association partnerships, including Phi Theta Kappa, and conceptualized, created entire application process and judging rubrics and launched scholarship with a strong professional mentoring component/curriculum. Created and executed new ways to engage with North American college.

London, GB

* Led the strategic vision and the integrated digital and traditional marketing campaigns for Pearson courseware, technologies, and strategic initiatives across North America in Higher Ed, Professional and K-12 markets. Heavy emphasis on digital marketing, social, and content marketing. Managing press and PR, conference and event strategies and presence.*.

Sacramento, California, US

* Elected member of the Board of Directors to serve the California private post secondary sector by advocating for the interests of its members and students, enhancing and promoting the image of this higher education sector, communicating State and National Policies and Regulations and providing professional development opportunities for the students.

Stockton, California, US

* Adjunct faculty for an MBA level course, "Strategic Marketing" at the Eberhardt School of Business.

Waltham, Massachusetts, US

* Conceptualized and drove the strategic and tactical efforts of our University - both undergraduate and graduate, while managing a team of 4 marketing professionals. * Responsible for building visibility and an improved reputation in the higher education marketplace.* Led the team responsible for marketing both the undergraduate and graduate school.

Babson Park, MA, US

* Responsible for conceptualizing and executing the marketing efforts for both the Graduate School of Business and Executive Education School focusing on corporate clients to build brand across all stakeholders including Admissions, Career Development, Alumni Relations, Student Programs and Program Management. Managed a team of 2 marketing professionals.

London, GB

* Responsible for the strategic direction of one of the largest product lines at Addison Wesley - the Economics textbook list, managing a $14 million budget and supervising 2 program assistants.

* Spearheaded the development of an innovative multi-media case-based product (CaseNet) for the MBA market utilizing both CD- ROM technology and web capabilities that competed with Harvard Business School.

London, GB

* Spearheaded the development, marketing, production, customer service and fulfillment of one of the first leading electronic, on-demand, custom publishing division for Simon & Schuster consisting of 4 full-time and 3 part-time employees. Aligned closely with Prentice Hall and Allyn & Bacon national sales organization to drive customized curriculum into.

Mba, Marketing/Marketing Management, General

Bs, Economics

Higher Education Women'S Leadership Program (Hers)

Insight Seminars, Masters Class Graduate