Andrea Shaw Email & Phone Number

Manchester, Nh, Us

La Canada Flintridge, Ca, Us

I've done the most clichéd Silicon Valley thing ever: I left my really good marketing job at Santa Clara University to work for a hot startup. College APP is 100% in the business of helping colleges, universities, workforce teams and training centers recruit prospective students by applying predictive analytics and proven person-level modeling technology from political campaigns to cost-efficiently find adults who have high intent to enroll in education and training programs. That’s a mouthful but it is really cool. We make major corporate marketing techniques affordable to colleges and help learners realize their dreams. And I work with a great group of folks who are passionate about building the workforce of the future and enabling adults to realize their dreams.

Santa Clara, California, Us

Lead the development and execution of a strategic and comprehensive digital and integrated marketing and communication plan for the Leavey School of Business across the schools' undergraduate, graduate, executive education and center and institute initiatives. Broadly responsible for the deployment of school resources to align with the LSB and SCU mission and priorities and drive creative branding messages across these mission critical units. Manage an amazing team of 4 marketing professionals.

Davis, California, Us

Oversaw the recruiting and admissions process to ensure activities within the process are seamlessly delivered on time to meet enrollment goals across 4 MBA programs including Full Time, Part Time and our newly launched Online MBA. Managed a team of 10 professionals on the recruiting, marketing outreach and operations side of Enrollment Management.Facilitated strategy discussions and execute recruiting activities by utilizing cost effective search methodologies and tools. Developed plans, goals, and implemented the resultant strategies to increase the effective outreach to prospective applicants.Developed strategies for involving faculty, alumni and current students in the recruiting process. Consulted with Deans/Faculty Directors of the program to determine the profile of the desired applicant pool. Developed a sourcing strategy and provided direction to generate leads, cold calling, and internal/external networking to identify applicants and build networks. This process included building a pipeline through established networks with professionals. Responsible for managing all applicant assessment activities, including reading of applications, leading the applicant interview, reviewing for merit-based scholarship, making admissions recommendations, and managing matriculation and yield to goal.

Sag Harbor, Ny, Us

Activating soul, purpose, and compassion at work.

* Directed and shaped the curricula, student programs and teaching processes that help students succeed at this Vocational Tech College. * Managed five outstanding Program Directors and 20 Faculty members and provided leadership in meeting the academic mission of the school and was part of the Campus Director Management team.* Provided training and mentoring to my staff in the use of educational materials and techniques as well as worked closely with Admissions and accrediting agencies to apply rules and regulations in this For Profit Education environment.* Developed and executed a Career Success program to COACH our students to push through their challenges, stay in school, and be the best they can be.

Sacramento, Ca, Us

* As Faculty Adviser for the Business Society, I helped students succeed in and out of the classroom by providing them opportunities to learn more about their career fields and build self awareness and confidence through workshops, guest speakers, field trips and self exploration. * Taught a Management class to an amazing group of Community College students.

London, Gb

* Led marketing strategy for Pearson's student advisory board, key student association partnerships, including Phi Theta Kappa, and conceptualized, created entire application process and judging rubrics and launched scholarship with a strong professional mentoring component/curriculum. Created and executed new ways to engage with North American college students one-on-one and at scale. * Envisioned and launched a live webinar series aimed at enhancing employability skills among recent college graduates.

London, Gb

* Led the strategic vision and the integrated digital and traditional marketing campaigns for Pearson courseware, technologies, and strategic initiatives across North America in Higher Ed, Professional and K-12 markets. Heavy emphasis on digital marketing, social, and content marketing. Managing press and PR, conference and event strategies and presence.* Transformed Pearson's brand in the Career and Technical College (For Profit Higher Education space) from one of confusion to a consistent, strong and powerful brand while aligning with our national sales organization and driving sales to position Pearson as #1 market leader.

Sacramento, California, Us

* Elected member of the Board of Directors to serve the California private post secondary sector by advocating for the interests of its members and students, enhancing and promoting the image of this higher education sector, communicating State and National Policies and Regulations and providing professional development opportunities for the students.

Stockton, California, Us

* Adjunct faculty for an MBA level course, "Strategic Marketing" at the Eberhardt School of Business.

Waltham, Massachusetts, Us

* Conceptualized and drove the strategic and tactical efforts of our University - both undergraduate and graduate, while managing a team of 4 marketing professionals. * Responsible for building visibility and an improved reputation in the higher education marketplace.* Led the team responsible for marketing both the undergraduate and graduate school programs through the use of demand generation, content marketing, creative, web operations, public/media relations, social media, university publications, and strategic communications. * Accomplishments include driving improved results through an overhaul in our branding and positioning strategy and launching Tomorrow's Leaders, a global one day event co-sponsored with Time Magazine celebrating Business School Students.

Babson Park, Ma, Us

* Responsible for conceptualizing and executing the marketing efforts for both the Graduate School of Business and Executive Education School focusing on corporate clients to build brand across all stakeholders including Admissions, Career Development, Alumni Relations, Student Programs and Program Management. Managed a team of 2 marketing professionals while reporting directly to the Chief Marketing Officer and working closely with Deans and Directors of both the Undergraduate and Graduate Schools, as well as Vice Presidents of the Alumni & Friends and Development areas of the College. * Partnered with both an external advertising agency and an internal creative services agency to coordinate and deliver on strategic and tactical marketing efforts to support and enhance the consumer decision journey from awareness to enjoy. * Responsible for the planning and allocation of the graduate school marketing budget, including a media plan with radio, print, digital and out of home advertising as well as search engine marketing. * Hired in Fall, 1999 to oversee graduate program marketing; promoted to Executive Director in Summer, 2001 to oversee marketing for both graduate and executive education programs. Working with CTO , launched the first online program at Babson in partnership with Intel.

London, Gb

* Responsible for the strategic direction of one of the largest product lines at Addison Wesley - the Economics textbook list, managing a $14 million budget and supervising 2 program assistants.

* Spearheaded the development of an innovative multi-media case-based product (CaseNet) for the MBA market utilizing both CD- ROM technology and web capabilities that competed with Harvard Business School.

London, Gb

* Spearheaded the development, marketing, production, customer service and fulfillment of one of the first leading electronic, on-demand, custom publishing division for Simon & Schuster consisting of 4 full-time and 3 part-time employees. Aligned closely with Prentice Hall and Allyn & Bacon national sales organization to drive customized curriculum into higher education markets.

Mba, Marketing/Marketing Management, General

Bs, Economics

Higher Education Women'S Leadership Program (Hers)

Insight Seminars, Masters Class Graduate