Andy Cunningham is the founder and president of Cunningham Collective, a marketing strategy firm with an expertise in positioning companies to win. She is also the author of the Amazon best seller, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the popular podcast Marketing Over Ice. An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy has played a key role in the launch of a number of new technology categories and products (including the Apple Macintosh) over the past 35 years. Today she specializes in identifying and leveraging a company's position in order to gain traction. She advises startups on bringing innovation to market and helps publicly traded companies communicate their role and relevance to their constituents. Andy serves on the following corporate boards: MixR (workplace community building software); Motiv Power Systems (electric vehicles); Onclusive (PR analytics); Specialized Bicycle Components, Inc. (bicycles and related gear); and Woodward Communications, Inc. (media and marketing services). She also serves as a trustee of The Aspen Institute (since 2000) and Menlo College (since 2014). Andy serves on the following not-for-profit advisory boards: UNICEF; Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications; and ZERO1: The Art & Technology Network, an organization she founded in 2000 with the mission to shape the future at the intersection of art and technology. She also serves on the Freeman Design Council, a “special forces” unit of The Freeman Company. In addition Andy serves as an advisor to Traackr, an influencer marketing software company. Past board positions include RhythmOne (ad-tech) and Finelite (lighting design). She also served on the not-for-profit boards of YPO, CEO, the Peninsula Open Space Trust and the Computer History Museum. Andy is an Aspen Institute Henry Crown Fellow, holds memberships in WPO, CEO, TED and Women Corporate Directors. She has taught marketing classes at Carnegie-Mellon, Harvard, New York University, Menlo College, Northwestern University, San Jose State University, Santa Clara University, Stanford University and the University of Southern California.She is a graduate of Northwestern University and lives in Sausalito on an old wooden boat with her husband Rand Siegfried.