Andrea Cusi Email & Phone Number

Lausanne, VD, CH

Biel, Berne, Switzerland

• Onboarding and training newcomers from markets worldwide on processes and digital tools
• Established e-commerce implementation processes in new countries
• Roll-out omnichannel services on digital platforms
• Implemented new shipping methods, payment methods, and anti-fraud strategies
• Daily monitoring global e-commerce platforms across 30+ countries
• Managed global inventory and online product catalog

Biel, Berne, Switzerland

• Managed online product launches and campaigns across different touchpoints globally
• Led and executed global SEO improvement strategy
• Led global e-commerce initiatives from scoping, stakeholder management and roll-out
• Roll-out of omnichannel services on the website
• Assisted designers and technical team on UX improvement projects
• Coordinated e-commerce launch in new countries working with local markets and HQ

Biel, Berne, Switzerland

• Coordinated e-commerce and digital marketing campaigns for Swatch and Flik Flak globally
• Coordinated online collection launches working with internal HQ teams and global markets
• Optimized landing pages and website navigation for SEO and UX improvement
• Improved online product launch process in coordination with internal HQ teams
• Monitored and reported digital initiatives’ performance using Google Analytics and Power BI

Lucerne, Switzerland

• Promoted sales by providing advice on products and customer service
• Generated weekly and monthly sales reports with KPI analysis
• Assisted in the point-of-sale displays set up to maximize traffic and conversion rate
• Participated in international events through brand promotion and event support
• Monitored stock levels by performing weekly controls
• Coordinated in-store omnichannel orders

Mexico City, Mexico

• Coordinated daily logistic operations for the delivery of industrial products from warehouse to B2B customers' end
• Coordinated the import of product supply, transport process and warehousing
• Analyzed and reported transport and warehousing supply to ensure cost-optimization and customer satisfaction
• Implemented new procedures for improved efficiency in logistic operations
• Managed warehouse inventory and stock levels
• Participated in the continuous improvement project between HQ in Hamburg, sales office in Mexico City and strategic projects office in Texas

Huixquilucan, Estado De México

• Developed promotion projects in international fairs and target market analyses for clients
• Developed export plans for B2B customers including end-to-end international logistics plan
• Performed logistic cost analyses including transport, customs and warehousing
• Coordinated and followed-up end-to-end logistic and import process of goods from Asia

Área Metropolitana De Ciudad De México

• Brand representation during sales, customer interactions and events
• Handled social media, e-mail newsletters and online marketplaces
• Supported on the implementation of CRM system
• Maintained inventory levels and pricing

Master Of Science - Ms, Business Administration With Major In Business Development And Promotion

Modules: - Customer Relationship Management - Quantitative Research Methods (Data Analysis) - Change Management - Business Design (Lean.

Bachelor'S Degree, International Business

Italian Language And Literature

Education record

• Digital Marketing • Search Engine Marketing (SEM) • Search Engine Optimization (SEO) • Social Media Marketing • E-Mail Marketing •.