Andrea D'Addato Email & Phone Number

Milan, Lombardy, Italy

• Developed advanced models for financial planning and management control, which improved forecasting accuracy and strategic decision-making effectiveness.• Optimized processes and implemented advanced tools for planning and reporting, successfully modernizing business performance management.• Transformed and automated operational processes, leading to increased efficiency and better integration of business activities.• Designed and implemented CPM solutions tailored for the Fashion Retail and Finance sectors, enhancing business performance management and analysis

Milan, Lombardy, Italy

• Led Global Accounts growth and collaborated with CxO-level business executives, IT management, and procurement teams to conduct comprehensive assessments of global-scale operational IT challenges - designed markets vertical: Retail, Consumer goods, Pharmaceutical, Food&Beverage, Telco.• Developed sales strategies for target markets and customised IT procurement optimisation strategies rooted in data-driven insights, spend analysis, offering recommendations to empower clients in making informed decisions.• Fostered strong, trust-based relationships with clients, distributors, and resellers. Effectively communicated the value of solutions and gained buy-in for transformative projects and ensured seamless collaboration and alignment of objectives.• Implemented punch-out catalogue integration with SAP Ariba, Oracle, Coupa and Synertrade, to make purchasing process easier.• Expanded first tier customer network (+3 global accounts) and Enhanced client satisfaction and retention by 20%. Successfully negotiated pricing and doubled margins to achieve a remarkable 35% revenue growth. Quota achievement: 130% (FY23), 110% (FY24)

Milan, Lombardy, Italy

• Managed a diverse portfolio of 70+ accounts to streamline IT procurement processes and reduce operational costs.• Successfully negotiated RFQs, commercial contracts, bids, and international tenders across multiple countries.• Cultivated relationships with key stakeholders, including C-level executives, IT managers, and procurement teams.• Implemented innovative solutions to streamline procurement workflows and improve efficiency.• Worked closely with key partners (Apple, Lenovo, HP, Dell) and distributors (TD Synnex, Ingram, Esprinet, Computer Gross) to deliver optimal solutions.Quota achievement: 125%(FY22)

• Managed multiple Amazon Marketplace shops (Amazon Pan-European FBA), Ebay, Shopify and various e-commerce website, overseeing product and supplier research, ads optimization, and logistics management. Developed copywriting skills to enhance product descriptions and promotional content.• Implemented SEO, SEM, and Search Ads campaigns to drive organic and paid traffic. Optimized product descriptions and A/B tested ad copy to improve click-through rates and conversions. This led to a 35% increase in Conversion Rate (CR), a 50% boost in Average Order Value (AOV), and a 20% reduction in cart abandonment rate. • Analyzed consumer behavior, competitor trends and market needs resulting in a significant 40% reduction in Cost Per Acquisition (CPA) and a robust 300% ROAS.• Implemented effective procurement processes to optimize product inventory and supply chain operations for the Amazon Marketplace. Optimized the management and search of new suppliers and the API integration of price lists and stock, ensuring real-time visibility of data. Quota achievement: 100% (FY20), 110% (FY21)

Milano, Lombardia, Italia

• Cultivated trust and positioned HP as a strategic partner for SMB clients in the Triveneto region, collaborating closely with C-suite executives and IT decision-makers.• Leveraged data-driven insights to identify and address specific client needs, offering customized solutions for Personal Systems and Printing, including desktops, notebooks, thin clients, and workstations.• Implemented a robust pipeline management process, resulting in a 30% increase in pipeline value and a 20% reduction in sales cycle time.• Developed and executed effective go-to-market strategies to increase market share by 30% within the Triveneto region.• Exceeded sales quotas by 150% in FY19, expanding the client base by 20% and securing long-term partnerships with top-tier SMB customers.

District Brno-City, Repubblica Ceca

• Generated and submit customers’ orders, entering and processing data with Excel and SAP.• Reviewed and analyzed claims, expenses, and warranty trends• Managed relationships with over 100 customers to drive sales growth in alignment with the strategic plan.• Reduced backlog by 90% and delivered +40% of orders.

Tel Aviv - Jaffa, Tel Aviv District, Israel

• Led database management of a $1M customer opportunity, which resulted in an increase in revenue by 10%.• Conducted market research to develop a pre-feasibility study for potential new markets, estimated to bring in an additional $100K in revenue. • Assisted b2b delegations by providing valuable market insights and analysis.

Bologna Area, Italy

• Successfully negotiated and entered into contracts with Datamax Software, resulting in an increase of new PODs and PDRs by 100%.• Monitored the activation of new PODS and PDRs, resulting in a decrease in customer complaints by 50%.• Provided technical assistance to Business Consultants, which resulted in an increase in productivity by 25%. • Managed and controlled all contractual documentation, which resulted in zero discrepancies.

Belo Horizonte, Minas Gerais, Brasile

• Forged relationships between Brazil and Italy through collaboration in the organization of the Brazilian Pavilion at Expo Milano 2015 • Acted as an intermediary between government officials to maintain a positive relationship• Wrote and translated official documents to improve communication between both countries

Master Of Business Administration - Mba, International Management

Activities and Societies: Elected MBA Student Ambassador Class ‘24 Track: Paris - Madrid Specialisation in International Business.

Master Of Science - Ms, International Business, 110/110

Econometrics, International Business, Business Law, International Finance, Antitrust Law and Economics of Competition, International Trade.

Erasmus Exchange

International Business

Overseas Exchange

International Relations

Bachelor Of Arts - Ba, Internationals And Diplomatic Affairs, 107/110

International Relations, International Economics, Statistics, Public Law, Contemporary History, Sociology.