Collaborate with colleagues and the Product team to identify requirements and dependencies to properly plan the activity and contribute to the definition of project timelines highlighting any risks associated with the delivery of the roadmap. Support the Business and the main stakeholders identify the best processes and flows and defining in advance the right KPIs to enable the measurement of the success of the different initiatives. Collaborate with the Product Owner team and all delivery teams in defining and delivering the roadmap in order to translate the organizational vision into the project vision, acquiring knowledge of the business purposes of the project and the ability to make decisions within that context. Make sure that the systems and solutions adopted ensure business growth. I am responsible for managing a team that delivers databases functional to understanding the performance of the business. We work with all company data: from marketing campaigns to transaction data up to the creation of "operational" data products which are therefore essential for sales (for example average product price). We are currently working on the migration of our products to the Databrick platform.I have been working in agile mode for several years. I use various tools such as Trello, Miro, Jira, Mural....

As a senior analyst I extended the scope of the analyzing topics outside of the single area of my previous team. I dealt with more technical and infrastructural analyzes which then contributed to the creation of a new data platform (DBR)

Within the Big Data team I work in a cross-functional team composed by big data engineer and data scientist. I try to understand stakeholders needs, draw resolution scenarios and translate it in actions/activities for the engineers team. Using AWS capabilities to move, transform, modelling the data, we work on daily, near real time and streaming data flow in order to reach our customer and prospect close to their behavioural actions on the site.

Measure and analyze web data with the aim of identifying areas for possible improvement and therefore helping the various business functions to understand and optimize the performance of sites, apps or any web platform. A part of my work concerns the collection of data for which I deal with the set up and maintenance of web analytics tools and the identification of KPIs providing support to the various business functions. I deal with the creation and communication of reports, the creation of automated dashboards and the production of functional analyzes to identify insights. The analyzes are also functional to the user experience / interface themes to provide support in the definition and tracking of the A / B tests to be performed.I also take care of the implementation of the tag management tool (Tag Commander) and the flow of web analytics data communication to Business Intelligence systems.

I took care of the set up, configuration and evolution of the tagging plan of the web analytics tools. Much of the activity was dedicated to the creation of functional analyzes and reports to identify insights with the aim of improving the user interface / experience to generate an increase in conversion rates.In particular, I dealt with a project called Recovery Cart that aimed to carry on a discussion of continuous improvement of the layouts of the checkout pages. My role in this project was to analyze navigation data to find suggestions for improving the layout of the pages and to generate an increase in conversion rates. I also made wireframes that were used as a reference point for the creation of new versions of the trolley.

Within the marketing unit, I worked on the definition of the online communication strategy. My activities concerned the management of digital marketing campaigns (Adwords), site content management (CMS), performance monitoring through the cross-linking of data between web analytics tools (Google Analytics) and business reporting tools. and the development of the site from an SEO perspective.

Within the site management unit, I took care of generating content (article marketing) and updating the sites through which the company conveyed information to its stakeholders (marketing sector experts). The goal was to offer a vision as comprehensive as possible of the news in the marketing world.

Focus on web communication

I worked at CPO office (coordination for the employment) that support the requests of atypicals workers.I spend my time planning the flow of communication from the national office to the the regionals and provincials branchs.I also worked like a matchmaker.