Andrea Guerra Email & Phone Number

United States

As an Amazon Senior Account Manager at AMZ Advisers, I play a crucial role in driving the success of global eCommerce brands on the Amazon platform. My position involved strategic management, optimization, and execution of Amazon marketing and sales initiatives, helping brands accelerate their growth and achieve significant revenue milestones.Responsibilities:- Strategic Account Management: I oversaw a portfolio of high-performing Amazon accounts, developing and implementing tailored strategies to enhance brand visibility, drive sales, and maximize ROI.- Data-Driven Decision Making: Leveraging advanced tools and analytics, I continuously monitored performance metrics, identifying opportunities for optimization in areas such as PPC campaigns, SEO, and product listings.- Client Collaboration: I maintained strong relationships with clients, acting as a trusted advisor and ensuring that their brand goals were met through customized Amazon strategies.- Campaign Optimization: I oversee campaigns across Amazon, utilizing data insights to refine strategies and align with clients' goals leading to improved performance and cost-efficiency.- Marketplace Expansion: I facilitated the expansion of brands into new Amazon marketplaces, ensuring seamless entry and growth.

United States

At PinchForth, I served as a Linked Project Manager, where I was instrumental in coordinating and executing marketing campaigns across multiple digital platforms. My role focused on managing projects from conception through completion, ensuring that all deliverables were met with high standards and aligned with client expectations.Responsibilities:- Project Leadership: I developed and maintained detailed project plans, setting clear objectives, timelines, and deliverables, ensuring that all marketing efforts were executed smoothly and efficiently.- Team Collaboration: I worked closely with cross-functional teams, including design, content creation, and web development to coordinate efforts and ensure that every aspect of a project was aligned with our clients’ marketing goals.- Resource Optimization: I effectively managed resources and resolved any project challenges, ensuring that projects were delivered on time and within budget.- Strategy Revision and Creation: I played a critical role in reviewing and creating marketing strategies tailored to the unique needs of each project. This involved analyzing market trends, understanding client goals, and developing strategic approaches that drove successful outcomes.

Estados Unidos

Managing Key Accounts related to Amazon PlatformResponsibilities:- Be the lead point of contact for all customer account management to form strong, long-lasting client relationships. - Customer-oriented market research to enter the Amazon marketplace on the right foot.- Creative design of brand identities, graphic line and conceptualization of storytelling.- Conceptualization of packaging designs for products.- Web design conceptualization (e-commerce) as an alternative sales channel.- Creative and communication design of Amazon Stores, A+ Content and Brand Story Content.- Oversight of Advertising Campaigns on Amazon (Pay Per Click) to continually drive brand growth.- Management of influencer marketing strategies for brandsAchievements: 18 products rated as Amazon's Choice, 2 Products rated as Amazon Best Seller in Beauty Category, 100K Sales in 8 months in Beauty Category, growth of brands through the implementation of their own Amazon Stores and PPC Ads. 15 Amazon Stores implemented. ROI growth 30% average.

Venezuela

Responsibilities:- Conceptualization of the website (e-commerce) oriented to the user experience.- Development of the brand's visual identity, graphic style and implementation.- Lead marketing strategies for Brand Positioning: e-mail marketing, social media, influencer marketing, Google Ads and Facebook Ads.- Leading the Sales department to establish profitable relations with event promoters

Venezuela

Responsibilities:- Lead the Sales Team (9 members) in the search for new clients and the establishment of long-lasting and sustainable business relationships.- Lead the marketing strategies for company positioning: e-mail marketing, social media, influencer marketing, Google Ads and Twitter.- Constant search for new clients interested in selling any type of event in Venezuela (concerts, plays, conferences, etc.).

Responsibilities:- Coordinator of the social media team, and brand development related to the departments dedicated to the sale of tickets for concerts and conferences.- Developed website improvements, oriented to the user experience. - Profitability calculation per event, understanding the associated expenses to determine the net income and break-even point.

Developing marketing strategies, planning, and executing corporate and private events. In charge of the media plan to promote the establishment and its services

Analyze strategies and execute projects that meet clients' needs. Conducting market research, launching products, refreshing brands, and establishing BTL campaigns.

Planned and coordinated corporate internal communication, internal events, and training programs. Assist with HR activities, management controls, and recognition programs.

Supporting the production and fieldwork of independent national programs as an executive in Independent National Production.

Assistance in the morning live magazine "Portada´s". Teleprompter management and logistical assistance.

Bachelor'S Degree, Communication And Media Studies

Licenciado En Comunicación Social Corporativa, Business/Corporate Communications