Leading Sport and Media strategy of YouTube in Italy. Supporting Top Sport and Media partners to succeed on YouTube with their unique content. Helping them finding new and engaged audiences, generating new revenue streams. Contributing everyday to make YouTube the best online video platforms for Users, Creators and Advertisers.

Working closely with partners and internal teams in order to deliver coordinated global and local campaigns on the Google Play Movies & TV channel/platform. Responsible for leading merchandising activities for high growth territories in EMEA such as Italy and the Nordics. Planning and execution of the store merchandising plan across multiple countries in the EMEA region.Working closely with the internal business development team and external movie studios negotiating integrated campaigns to support tentpole movies and tv shows.Training and mentoring the global Movies & TV Merchandising team on internal systems and tools.Development of training documentation used across global teams.Coordinating the development and debugging of internal merchandising tools at a global level to improve merchandising and operational communicationBuilding cross-vertical campaigns with the Apps, Games, Books and Music teams in order to increase the Movies & TV customer base on Google Play / to reach customer acquisition and retention goals on the Play platform.Conducting metrics-based analyses that measure and optimise the merchandising activities on Google Play Movies & TVSupport partner and technical teams to troubleshoot customer-facing issues Define content strategy and pricing working with the partners and operations team to ensure the best performance of the movies & tv catalogueAchievements:- Strong revenue growth across all EMEA markets- Nordics and Italy: 2015 and 2016 top revenue growth markets in EMEA thanks to a special focus on localised merchandising activities - Launch of Google Play TV Shows section in Germany and France and Google Play Movies in Turkey and South Africa QA'ing and project managing merchandising activities- Improved productivity by -30 hours/week per merchandiser thanks to the optimization and debugging of internal merchandising tools used for executing promotional campaigns and improving the communication process with partners

Responsible of the management and maintenance of all the operational aspects of DisneyStore.it.Website Tag Management and Analytics expert for all the European Disney Store websites.Working closely with:- external agencies: managing the developments of new product features, offering the platform technical support to marketing agencies in order to execute successful marketing campaigns- creative department: managing contents creation and delivery- marketing: supporting them with website analytics insights and offering the necessary technical support and information to execute advanced marketing activities such as affiliates network and re-marketing advertisement- merchandising department: shaping the website in order to satisfy the business needs, managing the product catalogue and guaranteeing website availability and functionality, leading the success of the website performance, increasing sales conversion and delivering a magic Disney experience to the guests.

Digital marketing management for the brands Whirlpool, KitchenAid and IGNIS. Management of the ATL and BTL online budget and related activities. Support product launches, awareness and preference, through the development of digital contents, online and mobile adv campaigns, mobile apps, social media strategy and an effective SEM campaigns.

Support through digital communication tools all the organization departments, from sales to HR, in order to optimize any communication effort, internal and external.

Project leader for the development of web and mobile BI tools for process and quality monitor and optimization through the whole product supply chain.

Development of the B2B marketing strategy in order to generate business leads in “mobile apps development” business and consolidating the core business of the company, web products and services.

Pokypound has been born as a small and lean 360 degrees communication agency. As CEO and co-founder of the company I worked in every division of the organization. A big success of the agency: have been part of the UCI Road World Championship 2008 creating collateral events dedicated to MTB Riders in collaboration with Kona bikes and Maniabike.

startup the business in the emerging markets (Turkey, Albania). Create business partnership with Telco carriers and Data source organization. Definition of strategic partners on the market. Start the new markets organization.

Managing the development of IADI VOICE. The first mobile app for SMS dictation and point of interest geo-localization service with voice recognition in Italian language in partnership with Nuance Communication Inc. Management of the operation team. Development on 3 different OS (RIM, Symbian 3rd Edition, Windows mobile) and 5 device each.

Managing a 10 people team of data enter. Manage the backend tool development in order to offer a user friendly environment to customer (Point of interest owners) and to data enter employees.