A data-driven, consumer-focused marketing expert with extensive experience across diverse industries, offering a blend of high-level strategic thinking and hands-on analytical skills. Passionate about connecting brands with consumers, the focus is on delivering purpose-driven media strategies that align with business goals and maximize ROAS.With expertise in planning and executing media buys across all platforms—nationally and locally—there’s a well-balanced approach to media mix strategies. By strategically integrating media across the entire funnel, measurable results are delivered for DTC, retail, and brand marketing initiatives.Experience within the following programs:Google Analytics, Google Ad, Google Data Studio, Google Campaign Manager 360, Facebook Business Manager, MRI-Simmons, Advantage, Workfront, Basecamp, Slack, Sizmek, Scarborough, Kochava, Reddit Ads, Spotify Advertising, Integral Ad Science, MOAT, Kantar, Jotform, Bing Ads, Klipfolio, Pinterest Business, DSP/Programmatic, Microsoft Suite (Excel, PowerPoint, etc.), Twitter, Snapchat, TikTok, Twitch, LinkedIn, and more.