Andrea Boyd

Andrea Boyd Email and Phone Number

Digital Marketing Manager, Marketing and Communication @ Hologic, Inc.
Texas, United States
Andrea Boyd's Location
Dallas-Fort Worth Metroplex, United States, United States
Andrea Boyd's Contact Details

Andrea Boyd personal email

n/a
About Andrea Boyd

Talented and strategic Digital Marketing and Communications Director with an exceptional ability to lead through communication, influence, data, and strategy.I build and implement effective marketing and communication campaigns and frameworks to support the continued growth and scale of any business. With a deep knowledge for marketing trends, analytics, and customer-experience, creating alignment between marketing and communication campaigns and the audience base is my expertise. Always eager to learn, analyze, and improve the customer experience, brand or marketing and communication processes.Outside of my daily work, I enjoy creating YouTube videos; spending time with friends; traveling; and volunteering with organizations that do work both locally and globally.

Andrea Boyd's Current Company Details
Hologic, Inc.

Hologic, Inc.

View
Digital Marketing Manager, Marketing and Communication
Texas, United States
Website:
hologic.com
Employees:
6566
Andrea Boyd Work Experience Details
  • Hologic, Inc.
    Digital Marketing Manager, Marketing And Communication
    Hologic, Inc.
    Texas, United States
  • Hologic, Inc.
    Digital Marketing Manager
    Hologic, Inc. Apr 2023 - Present
    Marlborough, Ma, Us
  • Stryker
    Lead Specialist, Digital Marketing
    Stryker Jan 2022 - Apr 2023
    Kalamazoo, Mi, Us
    Optimized the SafeAir Product line digital marketing campaign which resulted in over 1890 new followers, 1.2M impressions and plays, 407k total reachManaged all organic social media channels with over 48,600 followers, averaging 330k reach and 460k monthly impressions while forecasting strategic plans for continued growthImplemented and developed 5 email marketing funnels to continue the buyer's journey from awareness to conversion using Pardot email marketing system.Supervised 4 vendor relations for SEO, Social Media and analytics, copywriting, and website managementOversaw the business unit’s microsite, SafeOR.com as well as the ST products on Stryker.com
  • Family Legacy
    Director Of Digital Marketing And Communications
    Family Legacy Sep 2020 - Feb 2022
    Dallas, Texas, Us
    Manage internal and external communication, including digital marketing campaigns, between the organization and constituents to increase constituent cultivation and conversion. Develop and oversee the Communication Editorial Calendar for the Company Blog, Instagram, Facebook, and internal marketing emails.
  • Family Legacy
    Digital Marketing And Communications Manager
    Family Legacy Nov 2016 - Sep 2020
    Dallas, Texas, Us
    Established the Social Media Marketing and Content Marketing Strategy using Instagram, Facebook, and Twitter. Led, launched, and managed the new company website and oversaw the content management and deadlines.
  • Mizzourec Services And Facilities
    Fitness Instructor
    Mizzourec Services And Facilities Apr 2014 - May 2016
    Columbia, Us
    Led classes of 30+ participants through fun and engaging fitness-driven workouts in an environment that inspires and promotes a healthy, active lifestyle.
  • Ecom Trading
    Internal Communication Intern
    Ecom Trading May 2015 - Jul 2015
    Pully, Ch
    Managed a nationwide campaign launching new enhancements to a company program. I designed flyers, produced promotional videos, and hosted lunch and learns for new program rollouts.
  • Annabelle Events, Llc
    Marketing Intern
    Annabelle Events, Llc Dec 2014 - May 2015
    Led and managed events such as wedding ceremonies, receptions, and bridal showings while ensuring all guests were having a positive experience. Ensured all behind-the-scenes planning was well executed to make the wedding planning process a joy for the family. Managed vendor confirmations and logistics for the customers to make sure their only thought was walking down the isle and enjoying their special day.

Andrea Boyd Skills

Microsoft Office Social Media Leadership Outlook Computer Proficiency Time Management Photoshop Final Cut Pro Marketing Communications Web Design Event Planning Public Speaking Customer Service Social Networking Microsoft Word

Andrea Boyd Education Details

  • University Of Missouri-Columbia
    University Of Missouri-Columbia
    Mass Media Communication/Marketing
  • Edward S. Marcus High
    Edward S. Marcus High
    General Diploma

Frequently Asked Questions about Andrea Boyd

What company does Andrea Boyd work for?

Andrea Boyd works for Hologic, Inc.

What is Andrea Boyd's role at the current company?

Andrea Boyd's current role is Digital Marketing Manager, Marketing and Communication.

What is Andrea Boyd's email address?

Andrea Boyd's email address is an****@****ker.com

What schools did Andrea Boyd attend?

Andrea Boyd attended University Of Missouri-Columbia, Edward S. Marcus High.

What are some of Andrea Boyd's interests?

Andrea Boyd has interest in Writing, Blogging, Social Media, Photography, Poverty Alleviation, Digital Production.

What skills is Andrea Boyd known for?

Andrea Boyd has skills like Microsoft Office, Social Media, Leadership, Outlook, Computer Proficiency, Time Management, Photoshop, Final Cut Pro, Marketing Communications, Web Design, Event Planning, Public Speaking.

Who are Andrea Boyd's colleagues?

Andrea Boyd's colleagues are Michael Scarpato, Dharmendra Dangode, Myles Moore, Zhi Ying Yeo, Haifeng Zhang, Reginald Pamintuan, Jackie Hawkins.

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