Andrea Della Manna E Silva Email & Phone Number

São Paulo, Brazil

Osasco, São Paulo, Brasil

CX Insights lead with 3 direct reports, coordinating and conducting exploratory studies, market research and behavior analysis to enhance customer experience across the bank’s digital channels.

São Paulo, Brasil

After 8 years working with Research & Insights, I expanded my career to Branding, leveraging my existing expertise in consumer behavior to develop and execute brand and marketing initiatives that resonate with customers.

São Paulo, Brasil

• Led brand, communication and cross-category consumer insights projects with one direct report, providing data-driven recommendations for marketing strategy.• Analyzed brand performance data to guide decision-making and measure the impact of marketing efforts.• Delivered a comprehensive study on home living habits that guided QuintoAndar's rebranding strategy and was also featured in its launch campaign "Histórias para Morar", leading to an 11 percentage point increase in brand… Show more • Led brand, communication and cross-category consumer insights projects with one direct report, providing data-driven recommendations for marketing strategy.• Analyzed brand performance data to guide decision-making and measure the impact of marketing efforts.• Delivered a comprehensive study on home living habits that guided QuintoAndar's rebranding strategy and was also featured in its launch campaign "Histórias para Morar", leading to an 11 percentage point increase in brand awareness. Show less

São Paulo, Brasil

• Co-designed the CMI team's scope, workflow, and research methodologies as a founding member, establishing efficient research operations.• Led Brand Health & Equity tracking, integrating brand metrics into marketing team OKRs to inform strategic brand planning.• Implemented pre- and post-campaign testing, collaborating with Comms and Creative teams to ensure effective processes and outcomes.• Collaborated on customer segmentations for rental and sales markets, defining priority… Show more • Co-designed the CMI team's scope, workflow, and research methodologies as a founding member, establishing efficient research operations.• Led Brand Health & Equity tracking, integrating brand metrics into marketing team OKRs to inform strategic brand planning.• Implemented pre- and post-campaign testing, collaborating with Comms and Creative teams to ensure effective processes and outcomes.• Collaborated on customer segmentations for rental and sales markets, defining priority targets for business growth. Show less

São Paulo, Brasil

• Conducted market research, competitive analysis and demand projection studies to identify business opportunities within the lubricating oil industry in Latin America.• Developed Tableau dashboards to translate insights into actionable recommendations for internal stakeholders.• Played a key role in launching new product lines for cars, motorcycles, and commercial trucks through packaging tests and exploratory studies.• Implemented Social Listening and Customer Service on Mobil… Show more • Conducted market research, competitive analysis and demand projection studies to identify business opportunities within the lubricating oil industry in Latin America.• Developed Tableau dashboards to translate insights into actionable recommendations for internal stakeholders.• Played a key role in launching new product lines for cars, motorcycles, and commercial trucks through packaging tests and exploratory studies.• Implemented Social Listening and Customer Service on Mobil Brazil's social media channels, providing monthly reports with insights for Marketing teams. Show less

São Paulo, Brasil

• Conducted multiple client projects, overseeing all aspects of market research process, from planning to analysis, while serving as the primary liaison for client communication.• Developed and implemented innovative research methodologies like Online Communities, Virtual Diaries and Netnography.• Delivered a proprietary qual-quant research on Generation Z girls, garnering media coverage and high-profile event presentations.

São Paulo, Brasil

Executed all technical aspects of quantitative and qualitative research projects, translating data into comprehensive client reports through storytelling techniques.• Quant: sample planning and management, questionnaire development, fieldwork and quota monitoring, analytical planning, and analysis.• Qual: screener and discussion guide development, recruitment and fieldwork oversight, conducting interviews and focus groups, and in-depth analysis.

Bachelor'S Degree, Social Sciences

Postgraduate Degree, Marketing Management & Strategy

Executive Education, Strategic Marketing

High School, High School Equivalence Certificate Program

6-month high school exchange program in Ireland.