As the founder and owner of Laelia Swim, I led the creation and expansion of a thriving bikini and beach accessories business from the ground up. Through strategic planning and execution, I established partnerships and grew our presence to wholesale into over 120 locations, enhancing brand visibility and driving sales growth in the competitive swimwear and beach accessories market.

I excelled in running a dynamic sales team, managing business operations, and driving client acquisition through strategic promotions and events. My leadership contributed to increased clientele and enhanced brand engagement, ensuring the success and growth of the business.