Andrea Dirnberger

Andrea Dirnberger Email and Phone Number

Digital Marketing Director | Customer-Focused Since 1999 @ WorkMoney
Andrea Dirnberger's Location
Austin, Texas, United States, United States
Andrea Dirnberger's Contact Details

Andrea Dirnberger personal email

About Andrea Dirnberger

WHERE I’VE BEEN I've spent 24 years on both the sales and marketing sides of the house guiding cross-functional teams to deliver amazing digital experiences for new product and brand launches. I’ve lived and worked from Europe and have worked with and managed teams spread across the Americas, Europe and Asia.WHAT I’VE DONEI’ve built award-winning global web systems including product marketing websites, employee intranets and partner portals/extranets in over 13 languages. Those efforts had me managing teams of both onsite and remote resources including agency and third party vendors. I also coordinated product launches for computer and data center products with messaging spanning social platforms and digital properties. Search engine optimization, social media and email marketing campaigns have always been key parts of the planning lifecycle.HOW I’VE DONE ITMy success has been possible by keeping the customers' needs top of mind. I've run a successful Voice of the Customer program that led to stronger partner relationships and an increase in sales through more targeted marketing materials. And I've managed usability testing to further hone project efforts in international cities like Beijing and Markham.I spent almost a decade working in Germany with a European audience focus and understand the need for cultural consideration of online marketing efforts when planning a global product launch or campaign.WHAT FUELS MEMother of a young daughter and wife to a German husband, rescue dog owner/lover, plant feeder and sea monkey killer and a lover of legos and books. Devout Longhorn and Borussia Dortmund fan - Heja BVB und Hook Em🤘

Andrea Dirnberger's Current Company Details
WorkMoney

Workmoney

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Digital Marketing Director | Customer-Focused Since 1999
Andrea Dirnberger Work Experience Details
  • Workmoney
    Director Of Website Experience
    Workmoney Feb 2024 - Present
    • Lead team of internal and external resources to develop and execute digital strategy and roadmap for WorkMoney.• Collaborate on content strategy with a focus on member experience and growth by increasing user engagement and retention. • Manage Google Analytics 4 reporting, defining dashboards and providing teams with a self-serve instructional base and reporting templates in LookerStudio.• Plan and execute user and A/B testing to optimize member experience via Optimizely and Usertesting.com platforms.• Guide strategy to include partner offerings to members via organization website and online tools.
  • Amd
    Manager Of Digital Marketing Strategy - Corporate And Product Brand Focus
    Amd Nov 2016 - Jun 2023
    Product Launch and Campaign Strategy - Led strategy for key product launches including the initial launch of AMD’s EPYC product for the data center and launches of AMD’s embedded EPYC and Ryzen processors for various applications including digital signage and networking.Enterprise Content Strategy - Guided digital campaigns for corporate initiatives including leadership updates, annual corporate responsibility reports, a careers site revampCorporate Rebrand Launch and Support - Strategist for the new AMD brand campaign - Together We Advance_ and insuring new brand integration across corporate content efforts. Acquisition Marketing Work - Worked closely with corporate communications and web teams to prepare marketing content ahead of company acquisitions for Day 1 use and beyond and continued to guide strategy work to combine both corporate and product content from AMD and Xilinx sites into one enterprise site post-acquisition. Analytics Reporting and KPI Measurement - Established reports and dashboards via Google Analytics to monitor site success based on the campaign or launch’s goals. Monitored to help guide future strategy work.CMS System Migration Efforts - Worked closely with internal teams to plan out website moves from SharePoint to Drupal and then years later Drupal to AEM. Keeping in mind current site features, navigation and new system constraints.
  • Amd
    Manager Of Digital Marketing Strategy - Emea Sites Focus
    Amd Oct 2013 - Nov 2016
    Management - Manage web resources and vendors using existing and new platform toolsStrategy - Align web activitites to meet marketing and sales goalsReporting/Data Planning - Own online dashboards and data mining for local programs and campaignsContent Syndication - Get the right mix of product content on partner sites within EMEA to further salesTranslation Management - Monitoring and improving translation with internal and external processes
  • Amd
    Manager Of Global Partner Extranet Team
    Amd Jan 2011 - Sep 2013
    Management - Manage annual budget and team of project managers, content managers, operations analysts, account managers, and developers to maintain and grow a global SharePoint extranet portal infrastructure; monitor and engage vendors as needed for servicesStrategy - Drive extranet strategy for ongoing growth for global partner activitiesGlobal Implementations - Roll out regional extranet instances in local languages based off a central SharePoint modelTraining - Responsible for regional portal training sessions for internal resources in Europe, Asia, North America and Latin AmericaReporting/Data Planning - Help establish reporting for internal customers and site growth/improvementCommunications - Establish communication practices for internal teams and external partners
  • Amd
    Manager Of Corporate Intranet Team
    Amd Aug 2007 - Jan 2011
    Strategy - Drive intranet strategy for ongoing growth for global communicationsGlobal Implementations - Roll out regional intranet instances based off a central MOSS modelReporting/Data Planning - Help establish reporting for internal customers and site growth/improvementTraining - Train departments/teams to maintain intranet sub-sites for a decentralized site modelProject Management - Project managed an award-winning corporate intranet redesign in the MOSS system in a six-month timeframe
  • Amd
    Senior Manager Of Digital Marketing Pm Team
    Amd Jun 2005 - Aug 2007
    Management - Managed a team of six project managers maintaining a suite of internet sites for AMD, including regional sitesRegional Coordination - Held regular check-ins with regional teammates to ensure they had proper time for regional site updatesProcess Improvement - Worked with team leads to refine the department processes for improved customer servicingReporting/Data Planning - Established reporting for resource management and for internal customers Training - Trained new team members on PM and department systemProject Management - Occasionally project managed web projects to keep my PM skills flexed and also to notice ways to improve internal project system
  • Mccombs School Of Business
    Consultant / Project Manager
    Mccombs School Of Business Apr 2010 - Aug 2010
    Austin, Tx, Us
    Led team and strategy to develop, test and roll out a new intranet for the Business School using SharePoint and Nintex workflows. Effort took disconnected, manual processes online to save time and money and improve efficiency across departments.Consulting project completed on-time and met requirements.
  • Guaranty Bank
    Manager Of Analyst Team
    Guaranty Bank Jun 2002 - Jun 2005
    Austin, Tx, Us
    Project Management – Managed team to complete web projects for both Internet and intranet sites for the Guaranty family of companies and subsidiaries Design – Redesigned Guaranty’s umbrella site (www.guarantygroup.com), insurance site (www.insurance.guarantygroup.com), intranet site, Harbor Lakes community site (www.harborlakes.com) Biz Dev -- Researched and determined best content management tool for company’s needs, cost analysis of software vendor contracts Training – Trained internal customers on using web updating tools for content management
  • Wisecity
    Manager Of Content Strategies
    Wisecity 2000 - 2002
    Design -- Created and tested software user interfacesBiz Dev -- Researched and determined software feature setsQuality Assurance -- Tested "enterprise class" software solutionProject Management -- Managed team to deploy software solutionsTraining -- Directed training sessionsMarketing -- Created and executed marketing sites
  • Austin American-Statesman
    Online Content Editor
    Austin American-Statesman May 1997 - Dec 1999
    Austin, Texas, Us
    Editorial Work – Crafted headlines, subheadings and side rails for online articlesDigital Imagery – Took raw photography files and resized and reformatted for the website and created image galleries and short videosCopy Editing – Reviewed story copy for errors and correctedWeb Publishing – Published the next day’s news online via HTML and JS as the news was going to printCommunity Engagement – Worked to support community boards that helped connect different groups within the Austin area (i.e. high school sports, UT Austin student and athletic groups, etc.)

Andrea Dirnberger Skills

Sharepoint Project Management Management Program Management Content Management Team Management Process Improvement Cross Functional Team Leadership Strategy Microsoft Office Sharepoint Server Testing Business Development Enterprise Software Quality Assurance Vendor Management Product Marketing Team Leadership Web Design Marketing Visio Windows Server Integration Requirements Analysis Web Strategy Training Software Development Project Planning Web Content Management Crm Content Strategy Web Project Management Omniture Information Architecture Web Analytics User Experience Usability Testing Cms Html

Andrea Dirnberger Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Journalism And English

Frequently Asked Questions about Andrea Dirnberger

What company does Andrea Dirnberger work for?

Andrea Dirnberger works for Workmoney

What is Andrea Dirnberger's role at the current company?

Andrea Dirnberger's current role is Digital Marketing Director | Customer-Focused Since 1999.

What is Andrea Dirnberger's email address?

Andrea Dirnberger's email address is an****@****ail.com

What schools did Andrea Dirnberger attend?

Andrea Dirnberger attended The University Of Texas At Austin.

What skills is Andrea Dirnberger known for?

Andrea Dirnberger has skills like Sharepoint, Project Management, Management, Program Management, Content Management, Team Management, Process Improvement, Cross Functional Team Leadership, Strategy, Microsoft Office Sharepoint Server, Testing, Business Development.

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