Andrea Dirnberger
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Andrea Dirnberger Email & Phone Number

Digital Marketing Director | Customer-Focused Since 1999 at WorkMoney
Location: Austin, Texas, United States 10 work roles 1 school
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Digital Marketing Director | Customer-Focused Since 1999
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Austin, Texas, United States

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Andrea Dirnberger is listed as Digital Marketing Director | Customer-Focused Since 1999 at WorkMoney, based in Austin, Texas, United States. AeroLeads shows a matched LinkedIn profile for Andrea Dirnberger.

Andrea Dirnberger previously worked as Director of Website Experience at Workmoney and Manager of Digital Marketing Strategy - Corporate and Product Brand Focus at Amd. Andrea Dirnberger holds Bachelors, Journalism And English from The University Of Texas At Austin.

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WorkMoney

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About Andrea Dirnberger

WHERE I’VE BEEN I've spent 24 years on both the sales and marketing sides of the house guiding cross-functional teams to deliver amazing digital experiences for new product and brand launches. I’ve lived and worked from Europe and have worked with and managed teams spread across the Americas, Europe and Asia.WHAT I’VE DONEI’ve built award-winning global web systems including product marketing websites, employee intranets and partner portals/extranets in over 13 languages. Those efforts had me managing teams of both onsite and remote resources including agency and third party vendors. I also coordinated product launches for computer and data center products with messaging spanning social platforms and digital properties. Search engine optimization, social media and email marketing campaigns have always been key parts of the planning lifecycle.HOW I’VE DONE ITMy success has been possible by keeping the customers' needs top of mind. I've run a successful Voice of the Customer program that led to stronger partner relationships and an increase in sales through more targeted marketing materials. And I've managed usability testing to further hone project efforts in international cities like Beijing and Markham.I spent almost a decade working in Germany with a European audience focus and understand the need for cultural consideration of online marketing efforts when planning a global product launch or campaign.WHAT FUELS MEMother of a young daughter and wife to a German husband, rescue dog owner/lover, plant feeder and sea monkey killer and a lover of legos and books. Devout Longhorn and Borussia Dortmund fan - Heja BVB und Hook Em🤘

Listed skills include Sharepoint, Project Management, Management, Program Management, and 34 others.

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WorkMoney
Workmoney
Digital Marketing Director | Customer-Focused Since 1999
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10 roles · 27 years

Andrea Dirnberger work experience

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Director Of Website Experience

Current

• Lead team of internal and external resources to develop and execute digital strategy and roadmap for WorkMoney.• Collaborate on content strategy with a focus on member experience and growth by increasing user engagement and retention. • Manage Google Analytics 4 reporting, defining dashboards and providing teams with a self-serve instructional base and reporting templates in LookerStudio.• Plan and execute user and A/B testing to optimize member experience via Optimizely and Usertesting.com platforms.• Guide strategy to include partner offerings to members via organization website and online tools.

Feb 2024 - Present

Manager Of Digital Marketing Strategy - Corporate And Product Brand Focus

Amd

Product Launch and Campaign Strategy - Led strategy for key product launches including the initial launch of AMD’s EPYC product for the data center and launches of AMD’s embedded EPYC and Ryzen processors for various applications including digital signage and networking.Enterprise Content Strategy - Guided digital campaigns for corporate initiatives including leadership updates, annual corporate responsibility reports, a careers site revampCorporate Rebrand Launch and Support - Strategist for the new AMD brand campaign - Together We Advance_ and insuring new brand integration across corporate content efforts. Acquisition Marketing Work - Worked closely with corporate communications and web teams to prepare marketing content ahead of company acquisitions for Day 1 use and beyond and continued to guide strategy work to combine both corporate and product content from AMD and Xilinx sites into one enterprise site post-acquisition. Analytics Reporting and KPI Measurement - Established reports and dashboards via Google Analytics to monitor site success based on the campaign or launch’s goals. Monitored to help guide future strategy work.CMS System Migration Efforts - Worked closely with internal teams to plan out website moves from SharePoint to Drupal and then years later Drupal to AEM. Keeping in mind current site features, navigation and new system constraints.

Nov 2016 - Jun 2023

Manager Of Digital Marketing Strategy - Emea Sites Focus

Amd

Management - Manage web resources and vendors using existing and new platform toolsStrategy - Align web activitites to meet marketing and sales goalsReporting/Data Planning - Own online dashboards and data mining for local programs and campaignsContent Syndication - Get the right mix of product content on partner sites within EMEA to further salesTranslation Management - Monitoring and improving translation with internal and external processes

Oct 2013 - Nov 2016

Manager Of Global Partner Extranet Team

Amd

Management - Manage annual budget and team of project managers, content managers, operations analysts, account managers, and developers to maintain and grow a global SharePoint extranet portal infrastructure; monitor and engage vendors as needed for servicesStrategy - Drive extranet strategy for ongoing growth for global partner activitiesGlobal Implementations - Roll out regional extranet instances in local languages based off a central SharePoint modelTraining - Responsible for regional portal training sessions for internal resources in Europe, Asia, North America and Latin AmericaReporting/Data Planning - Help establish reporting for internal customers and site growth/improvementCommunications - Establish communication practices for internal teams and external partners

Jan 2011 - Sep 2013

Manager Of Corporate Intranet Team

Amd

Strategy - Drive intranet strategy for ongoing growth for global communicationsGlobal Implementations - Roll out regional intranet instances based off a central MOSS modelReporting/Data Planning - Help establish reporting for internal customers and site growth/improvementTraining - Train departments/teams to maintain intranet sub-sites for a decentralized site modelProject Management - Project managed an award-winning corporate intranet redesign in the MOSS system in a six-month timeframe

Aug 2007 - Jan 2011

Senior Manager Of Digital Marketing Pm Team

Amd

Management - Managed a team of six project managers maintaining a suite of internet sites for AMD, including regional sitesRegional Coordination - Held regular check-ins with regional teammates to ensure they had proper time for regional site updatesProcess Improvement - Worked with team leads to refine the department processes for improved customer servicingReporting/Data Planning - Established reporting for resource management and for internal customers Training - Trained new team members on PM and department systemProject Management - Occasionally project managed web projects to keep my PM skills flexed and also to notice ways to improve internal project system

Jun 2005 - Aug 2007

Consultant / Project Manager

Austin, Tx, Us

Led team and strategy to develop, test and roll out a new intranet for the Business School using SharePoint and Nintex workflows. Effort took disconnected, manual processes online to save time and money and improve efficiency across departments.Consulting project completed on-time and met requirements.

Apr 2010 - Aug 2010

Manager Of Analyst Team

Austin, Tx, Us

Project Management – Managed team to complete web projects for both Internet and intranet sites for the Guaranty family of companies and subsidiaries Design – Redesigned Guaranty’s umbrella site (www.guarantygroup.com), insurance site (www.insurance.guarantygroup.com), intranet site, Harbor Lakes community site (www.harborlakes.com) Biz Dev -- Researched and determined best content management tool for company’s needs, cost analysis of software vendor contracts Training – Trained internal customers on using web updating tools for content management

Jun 2002 - Jun 2005

Manager Of Content Strategies

Wisecity

Design -- Created and tested software user interfacesBiz Dev -- Researched and determined software feature setsQuality Assurance -- Tested "enterprise class" software solutionProject Management -- Managed team to deploy software solutionsTraining -- Directed training sessionsMarketing -- Created and executed marketing sites

2000 - 2002 ~2 yrs

Online Content Editor

Austin, Texas, Us

Editorial Work – Crafted headlines, subheadings and side rails for online articlesDigital Imagery – Took raw photography files and resized and reformatted for the website and created image galleries and short videosCopy Editing – Reviewed story copy for errors and correctedWeb Publishing – Published the next day’s news online via HTML and JS as the news was going to printCommunity Engagement – Worked to support community boards that helped connect different groups within the Austin area (i.e. high school sports, UT Austin student and athletic groups, etc.)

May 1997 - Dec 1999
1 education record

Andrea Dirnberger education

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Journalism And English
FAQ

Frequently asked questions about Andrea Dirnberger

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What company does Andrea Dirnberger work for?

Andrea Dirnberger works for WorkMoney.

What is Andrea Dirnberger's role at WorkMoney?

Andrea Dirnberger is listed as Digital Marketing Director | Customer-Focused Since 1999 at WorkMoney.

Where is Andrea Dirnberger based?

Andrea Dirnberger is based in Austin, Texas, United States while working with WorkMoney.

What companies has Andrea Dirnberger worked for?

Andrea Dirnberger has worked for Workmoney, Amd, Mccombs School Of Business, Guaranty Bank, and Wisecity.

How can I contact Andrea Dirnberger?

You can use AeroLeads to view verified contact signals for Andrea Dirnberger at WorkMoney, including work email, phone, and LinkedIn data when available.

What schools did Andrea Dirnberger attend?

Andrea Dirnberger holds Bachelors, Journalism And English from The University Of Texas At Austin.

What skills is Andrea Dirnberger known for?

Andrea Dirnberger is listed with skills including Sharepoint, Project Management, Management, Program Management, Content Management, Team Management, Process Improvement, and Cross Functional Team Leadership.

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