Andrea Dobkin Email & Phone Number

*Developed and executed comprehensive social media strategy, driving engagement and brand awareness across multiple digital platforms.*Created and curated compelling content that resonates with target audience, increasing follower interaction and brand loyalty.*Managed daily social media operations, including content planning, copywriting, graphic design, and community engagement.*Implemented data-driven content approaches, analyzing metrics to optimize posting schedules, content types, and audience targeting.*Maintained consistent brand voice and aesthetic across Instagram, TikTok, and Facebook platforms.*Tracked and reported on key performance indicators, providing actionable insights to improve social media marketing effectiveness.

*Crafted compelling narrative for Yoobi's annual impact report, showcasing the company's social responsibility initiatives and educational support programs.*Developed creative, on-brand presentation concepts to make data more engaging and align with the school supplies theme.*Collaborated with cross-functional teams to gather insights and align messaging with Yoobi's brand voice and mission.*Contributed to Yoobi's transparency efforts and stakeholder engagement through clear, impactful storytelling.*Revamped website copy to enhance user experience, transforming complex messaging into digestible, impactful content that reflects the brand's mission.*Refined web copy to articulate Yoobi's unique giving model, highlighting the direct connection between product purchases and educational support for students.*Enhanced narrative around company culture, creating more engaging and transparent messaging that reflects Yoobi's mission-driven approach.

* Email and SMS Campaign Management: Proficiently orchestrated and optimized email and SMS marketing campaigns through Klaviyo and Attentive. Leveraged A/B testing to enhance campaign performance, resulting in increased engagement and conversion rates.* High-Impact Copywriting: Demonstrated expertise in producing persuasive web, ad, and email copy that consistently aligned with marketing objectives, effectively driving brand messaging and customer engagement.* Program Development: Collaborated closely with the Digital Marketing Director to conceive and execute revenue-generating programs. Initiatives included corporate gifting, subscription services, B2B offerings, and loyalty programs, contributing significantly to the company's bottom line.* B2C Tradeshow Specialist: Played a pivotal role in elevating brand visibility at B2C tradeshows, facilitating product education, and enhancing market presence. Successfully represented the company's products and values at industry events.

Ontario, California, United States

*Brand Strategy & Marketing Collateral Management: Spearheaded the development of a comprehensive brand strategy aimed at enhancing visibility in the market. Successfully created and managed marketing collateral for major retailers and international brand partners, ensuring consistent brand representation.*SEO Expertise: Demonstrated proficiency in implementing effective SEO strategies to optimize online content, resulting in improved search engine rankings and substantial organic traffic growth.*Email Marketing Strategy: Expertly managed email marketing campaigns for product launches, promotions, and trend alerts through Constant Contact. Achieved heightened customer engagement and revenue growth through strategically crafted email campaigns.*Multimedia Content Creation: Exhibited proficiency in a wide range of multimedia content creation skills, including photography, photo retouching, videography, and video editing. Consistently delivered captivating visual content to enhance brand storytelling and engage the target audience.*Photoshoot Management: Successfully oversaw and coordinated photoshoots for marketing campaigns. Managed tasks such as selecting photography teams, directing creative concepts, organizing shoot logistics, and ensuring the timely delivery of high-quality visual assets.

Ontario, California, United States

*Global Marketing Asset Oversight: Managed marketing assets for international distributors, ensuring global brand consistency. *International Product Launch Strategy: Developed comprehensive marketing strategies for international distributors, including sampling, guidelines, and education.*Retail Account Management: Oversaw international and domestic retail accounts, including order processing, account reviews, campaign promotion, and tailored account management.*Product Education Training: Conducted product training sessions for exclusive distributors to enhance product knowledge and sales capabilities, fostering stronger partnerships and brand representation.

Rancho Cucamonga, Ca

Produce content for the store’s online social media properties in an effort to increase engagement and drive sales both online and offline. Facilitate revenue growth by promoting services and product launches. Present clientele with knowledgeable and informed solutions for their aesthetic concerns while recommending high margin add-ons as needed. • Advertise in-store services. Create videos and photography to maximize exposure for emerging beauty trends. Promote in-store events and new product campaigns.• Develop outreach strategy, review metrics, and monitor both online and offline KPIs. • Completed the Sephora certification process to provide full makeover services with clients by appointment.

Online

Advertise and demonstrate merchandise by producing content relevant to beauty industry trends. Executing campaigns to engage audience and build brand reputation.• Curated a variety of content including but not limited to original makeup design and costume. Disseminated and promoted creative assets via social channels• Strategize with the national Creative Director in yearly road-mapping and milestone identification. Produce campaigns that follow circulating social media trends to maximize the audience reach and engagement. • Leverage social media exposure at various off site functions and events including trade shows and meet and greets.

Upland, Ca

Responsible for clerical duties, maintaining privileged patient records, and coordinating provider schedules in a highly sensitive, fast paced environment.• Communicated closely with insurance companies to verify patient eligibility, submitted billing and processed claims.• Maintaining detailed records of sample medication stock for pharmaceutical representatives.• Coordinate with providers on sensitive patient cases including medication requirements to stand in provider’s behalf for medication refills.• Managing the schedules for up to nine providers, answering phone calls and ensuring patient records meet insurance criteria for audits.