Content co-ordination:• Guide sponsored article campaigns through production, from the client’s concept, through the writing and editing stages, to the final product going live on Metroland’s regional daily or community websites and newspapers. • Collaborate with the sales and creative teams to meet clients’ campaign goals.• Manage a roster of freelance writers. Content strategy and production: • Generate topics for special advertising sections, and thought-starters for campaign pitches. • Write SEO-optimized articles and blog posts, click-worthy headlines and native ads, and copy for social posts, display ads, and sell sheets. • Post articles online via Metroland’s custom-built CMS. • Source copyright-free content and stock or file photos.