Andrea Easley Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

- Own, develop, and execute content strategies and digital marketing campaigns for key CPG clients, acting as the lead project manager and strategic storyteller for culture-driven programs.- Build campaign briefs and strategic frameworks to influence and shape creative ideas, collaboratingwith cross-functional teams to ensure programs are executed effectively and support our client’sbusiness objectives.- Oversee a team of designers, copywriters, producers, and junior strategists… Show more - Own, develop, and execute content strategies and digital marketing campaigns for key CPG clients, acting as the lead project manager and strategic storyteller for culture-driven programs.- Build campaign briefs and strategic frameworks to influence and shape creative ideas, collaboratingwith cross-functional teams to ensure programs are executed effectively and support our client’sbusiness objectives.- Oversee a team of designers, copywriters, producers, and junior strategists to deliver breakthrough integrated marketing campaigns led by cultural insights.- Lead development of social media analytics reports, identifying campaign trends and key learnings to spotlight areas of growth and drive future optimizations. Show less

Atlanta, Georgia, United States

- Oversee strategic development and execution of social strategies, creative content and marketingshoots to support TNT, TBS and truTV shows.- Drive all talent relations efforts and day-to-day communications with talent teams to engage theirsocial audiences with custom creative and break-through social stunts.- Partner cross-functionally with program marketing, creative studios, media and PR teams to develophighly-engaging and cohesive marketing campaigns.

Chicago, Illinois

- Managed social media strategies across Ferrara’s portfolio of brands - including Trolli, SweeTARTS, Black Forest, Laffy Taffy and Keebler - to support key campaigns, product launches and organic social content calendars. - Drove end-to-end planning and execution for all social media and influencer marketing initiatives - including strategy development, influencer vetting & identification, brand fan activations, creative content reviews, and relationship management.- Partnered with… Show more - Managed social media strategies across Ferrara’s portfolio of brands - including Trolli, SweeTARTS, Black Forest, Laffy Taffy and Keebler - to support key campaigns, product launches and organic social content calendars. - Drove end-to-end planning and execution for all social media and influencer marketing initiatives - including strategy development, influencer vetting & identification, brand fan activations, creative content reviews, and relationship management.- Partnered with research & insights teams to conduct quarterly social listening reports, analyzing data to inform future platforms, content evolution, and targeting recommendations. Show less

Greater Chicago Area

- Led multiple influencer campaigns - including the planning, research, optimization, execution and client relationship - to garner credibility, advocacy, and awareness for key clients.- Managed ongoing social content calendars, community management responses, post scheduling, reporting, and insights for top CPG clients.- Managed cross-functional relationships with vendors, agency partners, and clients to execute successful and collaborative campaigns.- Coached multiple junior staff… Show more - Led multiple influencer campaigns - including the planning, research, optimization, execution and client relationship - to garner credibility, advocacy, and awareness for key clients.- Managed ongoing social content calendars, community management responses, post scheduling, reporting, and insights for top CPG clients.- Managed cross-functional relationships with vendors, agency partners, and clients to execute successful and collaborative campaigns.- Coached multiple junior staff members on the digital team, managing their time and supervising their day-to-day work. Show less

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

Nashville, Tennessee