Andrea Fuller Email & Phone Number

Smyrna, GA, US

Atlanta, GA

Experienced business leader creating new non-medical in-home care services company.

Atlanta, GA

- Owned full P&L of consumer pest control brand portfolio with accountability for delivering gross sales, gross margin and EBIT targets.- Led brand strategy, product development, consumer research, marketing activation, supplier relationships, efficiency enhancements, cost improvement projects and more.- Managed Associate Brand Manager and Brand Manager in.

Atlanta, GA

- Owned P&L of $30MM consumer pest control brand; managed and led cross-functional team in new product development, management of existing product portfolio and daily business activities.- Developed new line of superior insect control products to replace leading national brand. Exceeded gross sales expectations by +60%, shipping $4MM in FY2016 regional.

Atlanta, GA

- Developed and launched new line of premium lawn fertilizers for the largest fertilizer launch in several years; led packaging sourcing, claims development, forecasting and financial analysis. - Managed daily business activities to drive +16% growth versus prior year for the $38MM branded fertilizer business amid extraordinary organizational complexity.

Skillman, NJ

- Managed adult-targeted JOHNSON’S® Baby Oil and Baby Powder portfolio to exceed $85MM target.- Developed innovative business plan to transform Baby Oil into a growth engine, driving +10% growth for 2013; plan involved increased print and digital media with proven ROI, repositioning key platforms to achieve distinct objectives, and driving new distribution.

Skillman, NJ

- Achieved 2010 gross sales of $167MM, representing +1% growth amid depressed economic environment, new category entrants and declining birth rate. - Partnered with creative agency to lead development of new JOHNSON’S® Baby campaign that launched in January 2012 with three new television commercials and two new print advertisements.- Led 2012 business.

Skillman, NJ

- Achieved 2009 gross sales of $165MM. Partnered with Supply Chain and Sales Operations groups to restore business health after major supply interruption. Built and gained alignment to detailed financial models to quantify lost sales for management.- Participated in development of new television commercial, which delivered exceptional strength on relevance.

Raritan, NJ

- Created comprehensive marketing innovation plan for $1.5 billion brand: established objectives, devised tactics, determined and assessed success metrics. Presented final recommendations to brand team. - Partnered with legal, regulatory, and brand teams to assess each tactic in terms of expected financial return, regulatory viability, anticipated impact.

Arlington, VA

- Managed annual tradeshow (2,800 attendees). Designed floor plan, created promotional piece, sold booths, managed vendor and exhibitor relationships, and coordinated on-site logistics. Grew tradeshow revenues by 15% from year one to year three. Met goal of sold-out annual tradeshow each of three years by communicating value proposition for exhibitors and.

Richmond, VA

- Analyzed Arbitron data to identify and leverage new advertising media in Richmond area.- Identified and recommended high potential promotions and advertising vehicles for events.

Mba, Marketing, General Management

Activities and Societies: Marketing Club Consulting Club Outreach Media, Entertainment & Sports Club National Association of Women MBAs.

Bachelor Of Science - Bs, Marketing & French Double Major

Activities and Societies: Women's Club Soccer, Pi Beta Phi, Intramural Sports

Education record

Honor roll, varsity soccer