Andrea Steele Email & Phone Number

Detroit, Mi, Us

Columbus, Ohio, Us

Founded in 1991, our flagship retail brand DSW Designer Shoe Warehouse is a leading branded footwear and accessories retailer offering a wide selection of dress, casual and athletic footwear and accessories for women, men and kids. DSW operates nearly 550 stores in the U.S. and Canada and offers shoppers an award-winning omnichannel shopping experience.• Lead strategy, planning and execution of all Brand Media & Co-op/Brand Partnership media campaigns (Streaming CTV, Audio, Paid Social, YouTube) ensuring it aligns to business goals and objectives. Including media seasonal tentpole planning to support key seasonal business objectives. • Lead the team that supports overall execution of brand media & co-op media initiatives and content to support all media campaigns. • Collaborate with cross-functional teams on creative strategy & product to ensure message and production are meeting channel best practices, are platform native, and follow DSW strategy/objectives. • Analysis of campaign performance utilizing data and insights from performance, plus consumer behavior to influence future strategy, direction, and creative content.• Budget management including accruals and forecasting.

New York, Ny, Us

MRM is an integrated, digital, sill-service partner. We help businesses grow meaningful relationships with people.• Business Leader for non-General Motor clients and internal cross-disciplinary teams to ensure the quality of the relationship for several accounts: AAA Life, BISSELL, General Mills (Pillsbury, Betty Crocker, Annie's, Old El Paso, :ratio).• Responsible for creative content for site, social, email and display. • Ensures the agency is delivering on necessary expectations and manages the service expectations of the clients through open and honest discussions.• Partner with internal teams to deliver work that is innovative, on strategy and within budget and timing parameters.• Develops in collaboration with finance and department heads on yearly Statements of Work and Estimates.

Cooper Tire & Rubber Company is a 100+ year old global company with headquarters in Findlay, OH that specializes in the design, manufacture, marketing and sales of replacement automobile and truck tires, and subsidiaries that specialize in medium truck, motorcycle and racing tires.• Led strategy, planning and execution of all media campaigns (traditional and digital) ensuring it aligns to NATO goals and objectives.• Created and led our hybrid marketing in-house organization to drive efficiencies and collaboration (Programmatic Display, eCommerce Media, Paid Search, Organic Search).• Led the Content Distribution team responsible for Shopper Marketing, Websites, Search, and Media.• Identified and managed Demand-Side-Platforms (DSPs) and any other ad serving relationships.• Fostered collaborative intelligence sharing between SEO and paid search disciplines.• Managed Marketing Department budget: forecasts, accruals, PO and invoices.Key contributions:• Drove 44% improvement in unaided awareness, as well as increased 14% website traffic by finding opportunities to break through the clutter.• Successfully launched new products to customers and consumers by collaborating with sales, product, category teams and resulted in 541% annual order growth in e-commerce book of business.

• Oversaw strategy and execution of all digital media campaigns, including Programmatic Display and Video, Paid Search, OTT/CTV, Digital Audio, Paid Social and any Direct Partnerships. • Led planning and execution of campaigns across Google AdWords and various DSPs.• Led digital content, including Website, Email, CRM, Retail and all Paid Media.• Managed Marketing department budget: accruals, forecasting, POs and invoices.

Brooklyn, Ny, Us

Huge is a full service digital agency headquartered in Brooklyn with offices worldwide. We transform brands and build businesses.• Amazon to Detroit RFP/Pitch for the City of Detroit• Quicken Loans - Super Bowl spot & campaign: “The Translator”: Simplifying the complexities of a mortgage application o Concepted, pitched, and produced 10 spots (including a Super Bowl :60), a full paid digital campaign and social tactics for Rocket Mortgage by Quicken Loans. o Campaign Performance: #6 best commercial from AdAge, #11 on USA Today’s Ad Meter, and Quicken Loans saw the highest number of app downloads for any campaign launch.

Cincinnati, Ohio, Us

We design resilient brands. While others may focus on today, we’re over here focusing on what’s next. The result is culturally-integrated commerce with business impact.Led, managed and mentored account team responsible for all traditional & digital content for U by Kotex.Key contributions:• Opened the world’s first pop-up Period Shop on 5th Avenue in New York City. In four days, The Period Shop generated 40,000 sample requests (more than any other campaign launch in brand history.) The shop generated more than 560MM earned media impressions globally, exceeding predictions by nearly 500%.• Launched the first-ever nationwide period product donation drive for the homeless partnering with DoSomething.org. Nearly 46,000 women signed up to host a donation drive, exceeding predictions by 83%. Hundreds of pieces of user-generated content poured in, and an entire town (Deerfield, IL) was inspired to host a drive. Together, we donated over 200,000 period products to more than 400 shelters nationwide within 90 days.

Cincinnati, Ohio, Us

Led, managed and mentored account team responsible for all digital content for Kimberly-Clark's Pull-Ups brand.

San Francisco, California, Us

Chevrolet Digital

Detroit, Mi, Us

Scotts Miracle-Gro Lawn CompanyWarriorCarharttBosch

Serenity Services - Love Shouldn't HurtThis non-profit organization is dedicated to domestic violence education, awareness, and prevention programs for residents of Wayne County and the Metro-Detroit area.

Boston, Massachusetts, Us

CadillacGM Global

Detroit, Mi, Us

Ford Mobility Motoring AXZD-Plans

Mba, Marketing

Bba, Business Administration And Management

Basic Studies