Andrea Gibson Email and Phone Number
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With over 25 years’ experience, I help businesses create, manage and implement successful marketing and business development strategies, in Partnership, FTSE100 and owner/managed businesses. At Muckle LLP, we help businesses and our community succeed by providing quality legal and business advice with purpose.North East Best Place to Work 2024 & 2023North East Company of the Year 2023Certified B Corporation® (First law firm in the North)North East England Chamber of Commerce - Community Business of the Year 2023IIP Platinum (2nd in world for class of firm)"Muckle LLP is ‘excellent across the board’, forming ‘an integral part of its clients’ businesses."Legal 500 UK
Muckle Llp
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Director Of Marketing And Business Development - Increasing Engagement To Drive GrowthMuckle Llp Jun 2016 - PresentNewcastle Upon Tyne, Tyne And Wear, GbDriving, developing and implementing the business development and marketing strategy in line with our business strategy. Leading a fantastic team of proactive and commercially focused business development professionals whilst contributing to the general management of the firm as part of the management team.Understanding client objectives to add value through innovative legal advice.Winning clients across numerous services and sectors, including: ★ numerous corporate acquisitions/disposals ★ England Athletics (sole legal provider) ★ parkrun (global) (sole legal provider) ★ National University Procurement Panel ★ NCG (Newcastle College Group) preferred legal provider ★ NEPO (North East Procurement Organisation) ★ Gentoo ★ numerous Academy conversions
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Business Development Manager - Implementing Marketing StrategiesMuckle Llp Oct 2007 - Jun 2016Newcastle Upon Tyne, Tyne And Wear, GbMy focus was helping implement all BD strategies across the firm. Including all online and offline marketing and business development activities including website development and content, social media (LinkedIn and Twitter), emarketing, PR, internal and external events/presentations, webinars and other marketing communications. I managed the tender process including writing, editing and reviewing our submissions and pitch process; I also project managed and trained all CRM developments to ensure marketing analysis can drive growth.Project successes included: 300% increase in web traffic via re-development project; award winning social media strategies; client webinar development programme: training and client legal surgery management; CRM re-development for new business leads, wills tracking, client reviews, NPP scoring and customer insight analysis; developing creative campaign content for multimedia.Winning clients across numerous services and sectors, including: ★ numerous Academy conversions ★ NG Bailey (panel appointment) ★ parkrun UK (sole legal provider) ★ England Athletics (sole legal provider) ★ London Universities Purchasing Consortium (panel appointment) ★ Home Group ★ SDCL EECO (UK) LLP ★ The Banks Group (panel appointment)
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Marketing Programmes Manager - Mid Market Division New BusinessSage Uk Limited Jan 2005 - Oct 2007Newcastle Upon Tyne, GbResponsible for developing and implementing the UK wide MMD New Business marketing plan. This included all advertising, PR, lead generation, events, online/offline campaigns and internal/external communications.Success include: ★ Developed, organised and managed multiple high profile events to showcase a range of Sage Solutions. Including working with Business Partners and coordinating, training and managing staff. Each event obtained a 20% increase in new business lead generation. ★ Implemented and created Sage UK's first New Business e-marketing strategy ★ Responsible for the reduction in overall advertising costs saving £20k ★ Trend analysis and data profiling to ensure optimum productivity ★ Directly responsible for 200% increase in Construction leads which resulted in the highest conversion rates within MMD ★ When responsible for Construction this was the only product area to achieve monthly lead generation target ★ Awarded the ITShowcase 'Best Construction Process Management' Award and the B2B Marketing 'Best Limited Budget Campaign' -
Customer Account Management Project LeaderSage Uk Limited Apr 2003 - Dec 2004Newcastle Upon Tyne, GbFormulated, implemented and managed a retention and sales model program from initial pilot. ★ This resulted in a 3% reduction in attrition and 433% overachievement in sales. ★ Set-up and managed the Customer Account Management Team. Solid part of MMD activity with a team of 8 ★ Coordinated training, coaching needs ★ Set-up migration sales model working with existing Business Partners ★ Created the Sage BP Alliance Programme. Standardised reporting to BP community
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Customer Development ConsultantSage Uk Limited Jan 2001 - Apr 2003Newcastle Upon Tyne, GbAfter supporting a full range of Sage Products for over 3 years I decided to use my business development and selling skills as part of a new consultative selling team. ★ Constantly overachieved targets through planning, time management and self-motivation ★ Coached new trainees and retention team on migration process and internal systems
Andrea Gibson Skills
Andrea Gibson Education Details
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FabricMarketing -
Northumbria UniversityGeneral
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City Of Sunderland CollegeEconomics
Frequently Asked Questions about Andrea Gibson
What company does Andrea Gibson work for?
Andrea Gibson works for Muckle Llp
What is Andrea Gibson's role at the current company?
Andrea Gibson's current role is Strategic Marketing & Business Development leader, passionate about purpose, innovation, growth, and driving impactful results. Let's connect!.
What is Andrea Gibson's email address?
Andrea Gibson's email address is yo****@****ill.com
What is Andrea Gibson's direct phone number?
Andrea Gibson's direct phone number is +4419121*****
What schools did Andrea Gibson attend?
Andrea Gibson attended Fabric, Northumbria University, City Of Sunderland College.
What are some of Andrea Gibson's interests?
Andrea Gibson has interest in Education, Arts And Culture, Environment.
What skills is Andrea Gibson known for?
Andrea Gibson has skills like Email Marketing, Business Development, Marketing Communications, B2b Marketing, Crm, Strategic Planning, Digital Marketing, Marketing Strategy, Digital Strategy, Campaign Management, Online Marketing, Seo.
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