Andrea Ellens Email and Phone Number

Trade Intelligence is South Africa’s leading source of FMCG retail research, insights and training solutions, focusing on the industry’s corporate and independent retailers and wholesalers. It provides unparalleled coverage of the industry, the trends that shape it and the performance of its businesses by telling those industry stories that unlock knowledge and learning. Ti’s ultimate goal is to promote effective trading relationships between all FMCG stakeholders and upskill and inspire best talent across the industry.

I am a freelance Business and Marketing Strategist.FREELANCE FOCUS – What I can do for clients: • Business & Marketing strategy: Direct to client or as a freelancer for a marketing consultancies • Strategic planning & communication strategy standalone or in conjunction with Advertising & Design agencies• Facilitation: Helping teams solve marketing challenges e.g. Category Strategy, Brand planning • Training: Bespoke training development for teams e.g. Developing marketing strategies, extracting insights training etc2020 marketing & business consulting- Delivered a route to market into Africa Marketing plan for Boogertman & Partners – Africa’s largest architecture practice - Delivered a repositioning and communication plan for a commodity & derivatives Brokerage called CJS. - Consulted to Mela events, helping them deliver trend reports and predictions for a eventing in the Covid world. 2019- Directed a IPSOS MTN global insight lead workshop- Conducted a Butterfly Effects competitor review of Financial services in Malawi- Set up Be In Touch Practical digital brand, website and strategy. 2018/9 - Worked for NFB private Wealth as their Part time Marketing Director- Worked for Transcend Capital as their consulting Marketing Director- Worked for Lanham Love Attorneys as their part time Marketing Director2017 - Part time lecturing at Vega school of Marketing and University of Johannesburg2015-2017: Strategic Director of Co-Currency as Marketing consultancy 2015 - Contract Head of Strategy at Mortimer Harvey. Clients: Absa, JSE, Martini, Asfour crystal, Sofitel Luxor. 2014: Consultant Strategist at Yellowwood Brand Architects. Consulted for TBWA, Hunts Lascaris, Its a Go, Moja Nation, Vholt Brand Provocateur & directly to Elliotts mobility.In 2012/3 I worked for Its a Go (Design Agency), SBR (Shopper Behavior research), Liberty Life (Insurance); Gyproc, City of Tshane, African Response (Research House)

We are a group of experienced parents, with psychology, legal and marketing backgrounds and varying levels of tech savviness, who decided to get together and take control of how our kids experience and engage in the digital world. We gather our best knowledge and resources to enable parents to shape digital futures Our range of services & resources is as follows:- Integrated school program for Parents, teachers and kids- Specific talks to interested parties on digital dilemnas- resources Be in Touch as a business aims to provide • helping families to create a digital alliance• helping parents to make the right choices in their digital parenting role• helping schools to educate parents on their children’s digital world• helping parents, teachers and businesses to manage digital dilemmas• provide an empowerment portal for parents, teachers and businesses• providing tools to manage the intersection between education, psychology and technology

Every company deserves access to first class marketing. The Marketing Centre provides Marketing Director services to companies on a part time basis - for those companies who recognise they need the skill set of a Marketing Director but don't want, don't need or can't afford one full timeMy roles as Part time Marketing Directoro Bambisana – Dec 2019 – current o Transcend Capital Dec 2018- July 2019 o NFB – Private Wealth Management Feb 2018 – April 2019o Lanham-Love Attorneys (LLA) Dec 2017 – Dec 2018Deliverables for the above brands:o Stakeholder alignment of the use of marketing tools to meet business goalso Created a marketing strategy & plans incorporating repositioned the brands o Refreshed digital marketing strategies o Maximised clients sponsorship’s opportunities o Sales pipeline development o Increase the effectiveness of the current marketing team and marketing activities with measurement/ROI metrics

This is a start up Marketing Insight and Strategy Consultancy headed by Ivan Moroke. I was the Director of Strategy from 2015-2017Post 2017, I then worked on project by project basis.Our Clients in 2015 & 2016 includeSAB - Carling team, Vodacom - Mpesa, JHC - a Social Housing company, ABSA Barclays - Africa, ADT, Skye clothing, Kwese (Econet), Pioneer FoodsThe currency of brand and business growth is collaboration http://www.financialmail.co.za/mediaadvertising/2015/06/11/new-agencies-a-co-currency-strategywww.cocurrency.co.za

Added Value is a brand & insight driven marketing consultancy - multi displinary teams who work on a range of industry marketing challanges - from Finance, Retail, FMCG to Banking. My clients included, National Brands (AVI), GSK, ADT, Liberty, SABMiler, Coke, Nokia, and NestleMy projects include, Market Segmentation, Positioning, Communication Strategy, Portfolio Management, Semiotics and Brand planning.My strengths lie in facilitating large workshops and driving strategy into action.

JHB consultant, worked on a rollout of Celtel internal branding in Africa

Contract Marketing Manager

Group marketing manager: Retail space: 7 BAA airports

Brand Development team- Basics Brand Manager - Food Intergrity: Sainsburys brand- Service propositionMy highlights at Sainsburys was working with Jamie Oliver. Launching the 1st Food Integrity initiative - 'Quality Checking' all products. Working on Sainsburys Service proposition to deliver easy, enjoying & inspiring.

Brand Manger: Walnut Ridge Unbelievable ChickenAssistant Brand Manger: Robertsons Herbs & SpicesMarketing assistant: Monate Achar & Carmel Gherkins