Andrea Mace

Andrea Mace Email and Phone Number

Owner and Chief Strategist @ brandhowse
Middleton, WI, US
Andrea Mace's Location
Middleton, Wisconsin, United States, United States
Andrea Mace's Contact Details

Andrea Mace personal email

n/a
About Andrea Mace

Marketing and brand strategist for small businesses. Your fractional CMO. After developing a couple of brands for a large business I decided I wanted to help others with building their brands. Hence, brandhowse. Reach out, I'd love to set up a free brainstorming session to explore options for your business!

Andrea Mace's Current Company Details
brandhowse

Brandhowse

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Owner and Chief Strategist
Middleton, WI, US
Website:
brandhowse.com
Employees:
3
Andrea Mace Work Experience Details
  • Brandhowse
    Owner And Chief Strategist
    Brandhowse
    Middleton, Wi, Us
    View
  • Brandhowse
    Owner/Chief Strategist
    Brandhowse Apr 2019 - Present
    Middleton, Wisconsin, Us
    I help small businesses with marketing and promotions so they can get back to their craft. I call brandhowse an anti-agency. What the heck is that? It means I’ve assembled a team of freelance professionals to complement target industries such as hospitality, restaurants, food/beverage, events and consumer packaged goods. My goal is to find the right skill set for your brand, style and goals. Yes, people that know YOUR industry. Your brand is defined by your customers. It is not what you say it is, it is what they say it is. The focus of brandhowse is to meet you where you are at. Need to start small? No problem. Let’s create a scalable plan that will grow as you grow. Need this but not that? Sure! All plans are customized, to meet your needs. We know you want to grow so don't mind all the different promotional ideas we may throw out along the way :)
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  • Premium Waters Inc.
    Brand Development Director
    Premium Waters Inc. Dec 2016 - Apr 2019
    Minneapolis, Mn, Us
    Creating a brand....yes please! I was fortunate to work in Brand Development for Water Joe (caffeinated water), Nicolet Water and Clubhouse Coolers. Responsibilities include: · Package Development – Market research, creative and design of label and film. Created new label concepts for Water Joe and Nicolet 700ml Green Bay Packer novelty package.· Budgeting – Responsible for a million-dollar marketing budget. Manage spends and strategy.· Social Media Management – Manage strategy, content and campaigns of third party. · Website Development – Design, development and implementation of waterjoe.com in 2015. Website won 2017 Gold Addy award for User Experience.· E-Commerce – Management of Amazon sales via third party · Concept Creation – Concepts to include taglines, graphics, and consumer behavior response campaigns.· Strategic Media Placement – Outdoor, digital and print campaigns.· Presentation Skills – Ability to present to groups from the stone age or the digital age from 1 to many.· Retail Marketing Program Creation – Channel specific, target demographic focused marketing efforts. Negotiation of spends and placements. Worked with buyers to establish a promotional scheduled.· Brand Management – Maintain consistency, strategy and uphold a holistic approach to the future of the brand. Water Joe has more than doubled in growth since its acquisition in 2015.· Athlete Sponsorships – Working with two professional athletes (LPGA and CrossFit) currently.· Influencer Management – Selection and management of digital influencers.· Tradeshow Management – Booth creation, tradeshow membership/selection and financial management.· Intern Management – Supervision of two marketing interns from UW Madison.· DSD Management – Coordinated marketing and sales programs for on and off premise accounts.
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  • Premium Waters Inc.
    Regional Sales Manager
    Premium Waters Inc. Oct 2014 - Dec 2016
    Minneapolis, Mn, Us
    As a Regional Sales Manager I was responsible for the following:· Distributor Management/Sales – Manager of food service, DSD and 5-gallon distributors. · Broker Management – Managed and trained broker for food service accounts.· Price Modeling – Creation of distributor and retailer price programs.· Retail Buyer Calls – Coordination of brand specific marketing strategies and contract management.· Corporate Account Management – Management of companywide relationship with Reinhart Foods.· Sports Sponsorship – Management of Nicolet relationship with the Green Bay Packers. Partnership includes creation and execution of Nicolet Water Kid program, print and web marketing. · Creator of Causal Marketing Campaign – Donation based sales campaign, Project Give Back, with a contribution to the non-profit for new clients. Donation traffic translated to a 300% lift in consumer inquiries.
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  • Marcus Hotels & Resorts
    Regional Sales Manager
    Marcus Hotels & Resorts Dec 2013 - Oct 2014
    Milwaukee, Wi, Us
    As a Regional Sales Manager I am responsible for selling all seven of our Wisconsin properties including Hilton Madison Monona Terrace, Hilton Milwaukee City Center, Pfister Hotel, Sheraton Madison, Intercontinental Milwaukee, Grand Geneva Resort and the Timber Ridge Resort. Target markets will include all midwestern corporate accounts.I was very fortunate to be given the opportunity to develop and manage the Carbone Ribbon Room project. My most proud accomplishment. The Hilton Madison has transformed one room into something that is very luxurious, inspirational and hopeful. For every reservation in this room the Hilton will donate $25 to the UW Carbone Cancer Center. For further details go to www.hiltonmadison.com/ribbonroom
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  • Marcus Hotels & Resorts
    Sales Manager
    Marcus Hotels & Resorts Apr 2011 - Dec 2013
    Milwaukee, Wi, Us
    Consultative sales of the sports, agriculture, food/beverage, building and construction industries. Manager of the quarter, fall 2013.Created Hospitality Happy Hour in March of 2013, an industry networking event for hotel professionals in the greater Madison area. This group gathers once a quarter.Active member of DMI, MPI, and Middleton Chamber of Commerce
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  • Marriott Madison West
    Sales Manager
    Marriott Madison West Oct 2010 - Apr 2011
    Bethesda, Md, Us
    I solicited and sold events for 50,000 sq. ft. of meeting space and 292 sleeping rooms in the sports, entertainment, religious and government markets. I increased marketing efforts by coordinating customer retention programs, attending local business networking events and creating monthly promotions.
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  • Marriott Madison West
    Catering Manager
    Marriott Madison West Oct 2007 - Nov 2010
    Bethesda, Md, Us
    I solicited and sold small events and large catering events.
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  • Centerplate
    Catering Manager
    Centerplate May 2006 - Oct 2007
    Stamford, Connecticut, Us
    View
  • Anita Dee Yacht Charters
    Sales Associate
    Anita Dee Yacht Charters Jan 2005 - Mar 2006
    Chicago, Il, Us
    View
  • The Hermitage Hotel
    Beverage Manager
    The Hermitage Hotel May 2003 - Oct 2004
    Nashville, Tennessee, Us
    View
  • Nashville Sounds
    Events Coordinator/Hr
    Nashville Sounds 2002 - 2003
    Nashville, Tennessee, Us
    View

Andrea Mace Skills

Sales Meeting Planning Marketing Catering Hospitality Industry Event Planning Customer Service Food And Beverage Trade Shows Resorts Hospitality Management Event Management Hotel Management Management Hospitality Tourism Corporate Events Revenue Analysis Customer Satisfaction Hotels Leadership Sales Management Account Management Contract Negotiation Fundraising Entrepreneurship Yield Management Pre Opening Menu Development Social Media Marketing Budgeting Hotel Booking Hiring Customer Relations Fine Dining Marketing Communications Events Non Profits Delphi Networking Sports Digital Strategy Retail Marketing Microsoft Office Buyer Representation Consumer Marketing Packaging Artwork Athlete Marketing Event Marketing Strategy Banquets Food Front Office Restaurants Budgets Coordinating Events Conferences Promotions

Andrea Mace Education Details

  • University Of Wisconsin-La Crosse
    University Of Wisconsin-La Crosse
    Recreation Management
  • James Madison Memorial High School
    James Madison Memorial High School
    General Studies

Frequently Asked Questions about Andrea Mace

What company does Andrea Mace work for?

Andrea Mace works for Brandhowse

What is Andrea Mace's role at the current company?

Andrea Mace's current role is Owner and Chief Strategist.

What is Andrea Mace's email address?

Andrea Mace's email address is an****@****ers.com

What is Andrea Mace's direct phone number?

Andrea Mace's direct phone number is +160822*****

What schools did Andrea Mace attend?

Andrea Mace attended University Of Wisconsin-La Crosse, James Madison Memorial High School.

What are some of Andrea Mace's interests?

Andrea Mace has interest in Science And Technology, Environment, Disaster And Humanitarian Relief, Health.

What skills is Andrea Mace known for?

Andrea Mace has skills like Sales, Meeting Planning, Marketing, Catering, Hospitality Industry, Event Planning, Customer Service, Food And Beverage, Trade Shows, Resorts, Hospitality Management, Event Management.

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