Andrea Mace Email & Phone Number

Middleton, Wi, Us

Middleton, Wisconsin, Us

I help small businesses with marketing and promotions so they can get back to their craft. I call brandhowse an anti-agency. What the heck is that? It means I’ve assembled a team of freelance professionals to complement target industries such as hospitality, restaurants, food/beverage, events and consumer packaged goods. My goal is to find the right skill set for your brand, style and goals. Yes, people that know YOUR industry. Your brand is defined by your customers. It is not what you say it is, it is what they say it is. The focus of brandhowse is to meet you where you are at. Need to start small? No problem. Let’s create a scalable plan that will grow as you grow. Need this but not that? Sure! All plans are customized, to meet your needs. We know you want to grow so don't mind all the different promotional ideas we may throw out along the way :)

Minneapolis, Mn, Us

Creating a brand....yes please! I was fortunate to work in Brand Development for Water Joe (caffeinated water), Nicolet Water and Clubhouse Coolers. Responsibilities include: · Package Development – Market research, creative and design of label and film. Created new label concepts for Water Joe and Nicolet 700ml Green Bay Packer novelty package.· Budgeting – Responsible for a million-dollar marketing budget. Manage spends and strategy.· Social Media Management – Manage strategy, content and campaigns of third party. · Website Development – Design, development and implementation of waterjoe.com in 2015. Website won 2017 Gold Addy award for User Experience.· E-Commerce – Management of Amazon sales via third party · Concept Creation – Concepts to include taglines, graphics, and consumer behavior response campaigns.· Strategic Media Placement – Outdoor, digital and print campaigns.· Presentation Skills – Ability to present to groups from the stone age or the digital age from 1 to many.· Retail Marketing Program Creation – Channel specific, target demographic focused marketing efforts. Negotiation of spends and placements. Worked with buyers to establish a promotional scheduled.· Brand Management – Maintain consistency, strategy and uphold a holistic approach to the future of the brand. Water Joe has more than doubled in growth since its acquisition in 2015.· Athlete Sponsorships – Working with two professional athletes (LPGA and CrossFit) currently.· Influencer Management – Selection and management of digital influencers.· Tradeshow Management – Booth creation, tradeshow membership/selection and financial management.· Intern Management – Supervision of two marketing interns from UW Madison.· DSD Management – Coordinated marketing and sales programs for on and off premise accounts.

Minneapolis, Mn, Us

As a Regional Sales Manager I was responsible for the following:· Distributor Management/Sales – Manager of food service, DSD and 5-gallon distributors. · Broker Management – Managed and trained broker for food service accounts.· Price Modeling – Creation of distributor and retailer price programs.· Retail Buyer Calls – Coordination of brand specific marketing strategies and contract management.· Corporate Account Management – Management of companywide relationship with Reinhart Foods.· Sports Sponsorship – Management of Nicolet relationship with the Green Bay Packers. Partnership includes creation and execution of Nicolet Water Kid program, print and web marketing. · Creator of Causal Marketing Campaign – Donation based sales campaign, Project Give Back, with a contribution to the non-profit for new clients. Donation traffic translated to a 300% lift in consumer inquiries.

Milwaukee, Wi, Us

As a Regional Sales Manager I am responsible for selling all seven of our Wisconsin properties including Hilton Madison Monona Terrace, Hilton Milwaukee City Center, Pfister Hotel, Sheraton Madison, Intercontinental Milwaukee, Grand Geneva Resort and the Timber Ridge Resort. Target markets will include all midwestern corporate accounts.I was very fortunate to be given the opportunity to develop and manage the Carbone Ribbon Room project. My most proud accomplishment. The Hilton Madison has transformed one room into something that is very luxurious, inspirational and hopeful. For every reservation in this room the Hilton will donate $25 to the UW Carbone Cancer Center. For further details go to www.hiltonmadison.com/ribbonroom

Milwaukee, Wi, Us

Consultative sales of the sports, agriculture, food/beverage, building and construction industries. Manager of the quarter, fall 2013.Created Hospitality Happy Hour in March of 2013, an industry networking event for hotel professionals in the greater Madison area. This group gathers once a quarter.Active member of DMI, MPI, and Middleton Chamber of Commerce

Bethesda, Md, Us

I solicited and sold events for 50,000 sq. ft. of meeting space and 292 sleeping rooms in the sports, entertainment, religious and government markets. I increased marketing efforts by coordinating customer retention programs, attending local business networking events and creating monthly promotions.

Bethesda, Md, Us

I solicited and sold small events and large catering events.

Stamford, Connecticut, Us

Chicago, Il, Us

Nashville, Tennessee, Us

Nashville, Tennessee, Us

Bs, Recreation Management

General Studies