Andrea Eppley Mullins Email & Phone Number

Be the main day-to-day contact for a number of C-4 Analytics clients.Use Google Analytics and AdWords to review clients' web traffic, pitch strategic campaigns and report on progress.Manage all aspects of marketing campaigns, from the initial campaign pitch, to campaign setup, execution, review and reporting. Requires ability to work with cross-functional teams to ensure success.Campaigns include all aspects of paid search, website maintenance, social media and online reputation.Work with the Creative and Content teams to consistently improve client websites for optimal success and to better serve overall digital strategy.Work with third parties such as a web provider platform to make sure our strategies are carried out; follow up and escalate if something does not get done in a timely manner.Create client-facing monthly reports on all aspects of C-4 Analytics campaigns.Run weekly meetings to update clients on cumulative progress.Ensure that all external assets are compliant and approved by the client.Manage all tasks in JIRA from creation to close in a timely manner

Dublin, Ohio, United States

Develop effective and innovative strategies across a robust mix of digital channels, including but not limited to social, paid, and email.Manage marketing campaigns, branding strategies, and social media.Develop analytic framework for tracking and reporting on marketing campaign performance.Analyze and optimize channel performance on an ongoing basis to ensure performance meets or exceeds targets; present results to marketing leadership.Partner with cross-functional teams including sales, product development, and creative to align marketing ad campaigns with product launches.Manage marketing budget and spend, continually monitoring and optimizing based on campaign performance.Ensure brand messaging and brand voice is consistent and impactful.Manage brand websites and optimize user experience.

• Establish effective working relationships with sales and leadership to ensure SaaS are implemented through sales enablement and market demand• Provide feedback on product and services development; collaborate to create, launch, and track digital and organic marketing strategies, advertising, and promotional activities of organization• Execute online and offline marketing initiatives, integrating online media, public relations, email, print, social media, company website, SEM/SEO strategy development, brand awareness and drip marketing initiatives.• Manage and develop corporate marketing team

• Strategized with Brand Relationship Managers and clients to expand their digital marketing reach.• Retained current brand clients through proactive communication, consistent follow-up, data analysis, and industry insights.• Managed clients, projects and team associated with the ability to meet deadlines, manage time effectively, and prioritize tasks.• Targeted online consumers by designing multi-pronged, comprehensive digital marketing strategies; in-depth reviews of market conditions and target customers for campaigns.• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.• Support team manager in implement training and education with team; provide leadership and support to fellow brand strategists.

Granville, Ohio, United States

• Created social media content and increased customer engagement through social media.• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.• Provided digital marketing solutions to small business owners.• Discussed SEO needs and optimized strategies for short- and long-term campaigns.• Analyzed and reported social media and online marketing campaign results.• Maintained expert-level skills in digital platforms such as Google and social platforms.

Columbus, Ohio, United States

 Perform advanced supervisory duties, including reviewing work performance, motivating subordinates to work more effectively, identifying issues with performance and solutions to those issues, determining training needs to improve performance, initiating informal measures to correct misconduct or making recommendations for formal discipline.  Regularly monitor the accuracy, completeness, and timeliness of work flow processing and special project activities within the work area supervised. Evaluate and recommend ways to improve order fulfillment within the area supervised. Participate in the hiring and promoting of staff, including conducting interviews and serving with a panel to make recommendations to superiors. Serve as a liaison between the work area and other work areas, offices, or outside agencies for the distribution and collection of information and to resolve operational issues.

Master Of Science - Marketing & Communication, Marketing And Communications, 3.93 Gpa

Bachelor Of Science - Bs, Management Information Systems, General

Associate Of Science - As, General