Marketing And Public Relations Coordinator
Rockville, Maryland
• Managed on-site coordination and execution for all events to maximize community outreach and engagement in an external marketing role.• Planned community and company events including a breast cancer survivor brunch, multiple 5K sponsorships, and first aid booth at industry shows.• Drove community engagement and interest by researching, approaching, and coordinating entertainment and speakers for all events; worked with photographers during photo shoots of events.• Created policies and procedures to ensure streamlined and cost-effective marketing and outreach initiatives, managing budgets and finances for all events and meetings.• Managed communications programs for the company including monthly newsletter and executive memos for distribution to enhanced staff and physician engagement.• Supported the Director of Public Relations & Marketing with development of internal and external communications, including press releases, internal announcements, external and internal newsletters, blog posts for the Adventist HealthCare blog, and social media content for multiple Facebook pages.• Coordinated, promoted and managed symposium and other events to hundreds of referral sources and clients.Key Achievements:• Optimized profitability by performing ROIs on past events for review by senior management.• Authored a children’s coloring book for the hospital and partnered with an illustrator to draw engaging pictures for pediatric patients of the hospital.