Andrea Schwenk

Andrea Schwenk Email and Phone Number

Chief Marketing Officer @ Egglife Foods, Inc.
Chicago, IL, US
Andrea Schwenk's Location
Chicago, Illinois, United States, United States
Andrea Schwenk's Contact Details

Andrea Schwenk work email

Andrea Schwenk personal email

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About Andrea Schwenk

Dynamic and strategic marketing leader with experience in brand building and product marketing, developing results-driven global, national, and local marketing campaigns and programs. Curious foodie and world traveler.PASSIONATE PEOPLE LEADER FUELED BY COACHING & MENTORINGBy surrounding myself with people who complement my strengths, I excel at building diverse, high-performing teams. A keen observer of other people’s strengths, I seek to understand their motivations and leverage their unique talents, skills and knowledge to produce exceptional work. I coach and mentor team members to become their best by eliminating the roadblocks and providing opportunities for growth and development. TRANSFORMS OBSTACLES INTO OPPORTUNITIESA conceptual forward thinker who can anticipate and mitigate potential issues. I have a strong track record of developing strategy and achieving business objectives by uncovering and leveraging innate brand strengths. Adept at recognizing and identifying patterns, I can develop and articulate a clear strategy.NATURAL SENSE OF CURIOSITY TURNS INSIGHTS INTO ACTION A personal philosophy is to seek to understand before I’m understood. I believe listening and asking questions is paramount and empathy cannot be underestimated. By truly understanding a consumer target and identifying meaningful insights, I can create motivating marketing campaigns that drive results.VALUES TRANSPARENCY, COMMUNICATION AND INCLUSIONStudying abroad and adapting to a new culture taught me the importance and power of inclusion. As a leader, I value transparency and communication. I am not a fan of Mushroom Theory, keeping people in the dark, feeding them crap and expecting them to grow. WORKS HARD PLAYS HARDI approach my work with energy and enthusiasm and believe positivity is contagious. I believe in working hard and celebrating wins. Possessing a drive for action, I am a self-starter who can chart her own path and be an agent for change.

Andrea Schwenk's Current Company Details
Egglife Foods, Inc.

Egglife Foods, Inc.

View
Chief Marketing Officer
Chicago, IL, US
Website:
egglifefoods.com
Employees:
64
Andrea Schwenk Work Experience Details
  • Egglife Foods, Inc.
    Chief Marketing Officer
    Egglife Foods, Inc.
    Chicago, Il, Us
  • Chief
    Chief Member
    Chief May 2024 - Present
    New York, Ny, Us
    Chief is the largest network of senior executive women, created to support female leaders and dedicated to supporting them and helping them maximizing their impact in the world. Chief is the only organization specifically designed for senior women leaders to propel their individual leadership journeys and effect positive change from the top down.
  • Egglife Foods, Inc.
    Chief Marketing Officer
    Egglife Foods, Inc. Jan 2022 - Present
    Chicago, Il, Us
    As a leader in modern nutrition, Egglife Foods, is reimagining the future of food by harnessing the power of eggs to transform traditionally flour-based products. The company was created in 2017, motivated by a desire to champion wellness without sacrificing taste. Two years and over 2,000 recipes later, Egglife Foods was hatched. Our company has developed a line of simple, delicious, fresh foods that are high in protein, but free of sugar and gluten. Delivering 100% when it comes to taste with zero compromise. Our debut product, egglife® wraps are made with cage-free egg whites and just a few simple ingredients to provide a simple, delicious, and nutritious alternative to traditional tortillas. They are The Perfect Wrap® for people looking for a versatile, high-protein, low-carb wrap.
  • Egglife Foods, Inc.
    Vice President Marketing
    Egglife Foods, Inc. Jun 2020 - Jan 2022
    Chicago, Il, Us
  • Andrea Schwenk Consulting, Llc
    Strategic Marketing Consultant
    Andrea Schwenk Consulting, Llc Dec 2018 - Jun 2020
    Provides strategic marketing consulting services to food, beverage & hospitality brands.
  • Buffalo Wild Wings
    Director, Beverage Marketing & Innovation
    Buffalo Wild Wings Oct 2016 - Dec 2018
    Atlanta, Georgia, Us
    Led the beverage strategy and the end-to-end development and implementation for system-wide beverage marketing programs, promotions, initiatives, special projects, and events for Buffalo Wild Wings, consisting of over 1,200 franchise and company-owned locations. Five direct reports.• Developed and executed annual beverage marketing plan including features, specials, promotional programs, and proprietary products to drive traffic and increase sales revenue and profit margins.• Led the development of a guest-insight and data-driven beverage innovation pipeline. Alcohol-free program innovation drove +16% in sales and + 4% revenue and was recognized with a VIBE industry award.• Led key company-wide draft beer optimization initiative to mitigate draft beer loss. Achieved goal of reducing draft beer waste / shrinkage from over 10% to less than 2%.• Created and implemented a consumer insight and data-driven regional beer strategy, to create an optimal selection for 1200 individual locations.• Oversaw current 100+ and prospective beverage supplier relationships. Recognized as best-in-class partner.• Led cross-functional teams within culinary, operations, marketing, supply chain, legal, IT, facilities, and project management to deliver projects on time and within budget.• Coached and mentored team resulting in promotions and exceptional team-engagement scores.• Participated in talent management for hiring and selection to align core competencies with staff positions resulting in increased retention.• Developed and implemented a best-in-class position-specific digital “Beer Master” training program for all employees. Program won a silver Brandon Hall award for best advance in custom content.
  • Buffalo Wild Wings
    Brand Manager, Beverage
    Buffalo Wild Wings Dec 2014 - Oct 2016
    Atlanta, Georgia, Us
    Defined and built out the brand-management function partnering with key stakeholders to identify opportunities for the beverage business and ensure execution plans delivered on business objectives.• Led development and execution of new beverage menu platform inclusive of customized draft beer lists by location. Included integration with multiple 3rd party vendors to provide seamless solution for the company.• Pioneered a revised approach to the Buffalo Wild Wings Beverage Summit including the development of a strategic brief for all partners to maximize quality of ideas, value, and potential business impact.• Initiated and managed project to define the role of food, beverage and digital experience in the Buffalo Wild Wings brand experience. Work recognized by leadership and was key input in further brand evolution.• Identified business gaps and developed a plan to deliver necessary research and reporting in order to make more informed business decisions. Executed two beverage studies, implemented a beverage performance dashboard, and conducted regular meetings to track business performance by quarter.• Led the development of an improved go-to-market approach including business analysis and strategy, facilitating alignment from key stakeholders, and an improved measurement plan.
  • Fcb Global
    Management Director
    Fcb Global Apr 2013 - Nov 2014
    New York, New York, Us
    Account lead for the Aramark business, a new account representing $4M in annual revenue. Two direct reports. • Created new brand identity and positioning for Aramark, transforming brand into a catalyst for innovation.• Led the creation of a first-ever global campaign that showcased Aramark as a company of innovation and service excellence, including print, digital, social, events, custom content, and video.• Managed the redesign of Aramark.com, a $1M assignment and first of its kind initiative for FCB Chicago.• Led cross-functional teams within strategic planning, insights, analytics, creative and production teams to meet client objectives.• Developed and executed a repeatable 4-step strategic translation process to adapt the Aramark enterprise brand value proposition for each business unit; representing $1.8M in incremental revenue for the agency.
  • Beam
    Associate Brand Manager, Skinnygirl Cocktails
    Beam Jun 2011 - Apr 2013
    New York, Ny, Us
    Led brand planning including management of multiple agency teams to deliver best-in-class marketing campaigns and programs inclusive of all advertising, promotions, events, and social media utilizing consumer, shopper, and category insights. One direct report.• Managed brand P&L and responsible for $16M of annual A&P spend, with growth exceeding 78% vs. PY.• Exceeded 2011 case volume goals by 280%, contributing over $61M in sales.• Created first ever Skinnygirl advertising campaign, inclusive of TV, Print, OOH, Digital, Social Media, and PR.• Developed 11 new product innovations with marketing support plan in under 10 months to guarantee market leadership.• Managed relationship with celebrity brand endorser and team including all appearances on behalf of brand.
  • Beam
    Brand Activation Manager
    Beam Apr 2010 - Jun 2011
    New York, Ny, Us
    Led creation of consumer motivating retail programming from conceptualization through production, implementation, and analysis. Led marketing innovation support for the launches of Sauza Blue, EFFEN Cucumber, Cruzan 9, and Pucker Vodka.• Managed $10M of annual A&P spend for the Mixables portfolio, representing $119M in sales.• Supported program implementation working closely with regional marketing and distributor teams, adjusting program parameters to meet local needs and deliver maximum impact at retail.• Developed new activation communication plan structure, enhancing in-market execution. Strategic approach and format identified as best-in-class example for other teams and was implemented across multiple brands.
  • Wunderman
    Program Manager
    Wunderman Jan 2008 - Apr 2010
    Managed $12M of national and local out-of-home, print, and digital advertising in over 175 markets, directing and managing annual workflow of over 300 annual print and outdoor creative executions.• Developed regional and restaurant-level local marketing programs and international adaptations of US marketing programs that were implemented across Mexico, Canada, and the Caribbean.• Identified opportunity and developed e-commerce site for local marketing resources supporting over 8,000 Burger King locations and 1,200 independent owners across North America.
  • Wunderman
    Assistant Account Executive
    Wunderman Aug 2007 - Jan 2008
    Supported the 14-member account, planning, and creative teams for the $5M account. Assisted in the development and execution of on-site track marketing program for all NASCAR events.
  • Iowa State University Foundation
    Special Events Coordinator
    Iowa State University Foundation Apr 2006 - May 2007
    Ames, Ia, Us
    Developed a pivotal fundraising event for 500 of ISU's top donors in 2006. Managed a broad portfolio of events including professorships, regional events and donor hosting. Partnered on a daily basis with university executives, charter members, influential alumni of Iowa State. Provided on-site planning and management for all events ensuring flawless execution.

Andrea Schwenk Skills

Marketing Strategy Advertising Social Media Brand Management Account Management Social Media Marketing Marketing Communications Online Advertising Creative Direction Digital Media Outdoor Advertising Customer Insight Event Marketing Strategy Local Marketing Marketing Analytics Website Development Brand Building Brand Planning Brand Awareness Marketing Marketing Communications Planning Creative Campaign Development Campaign Strategy Development Building Brand Awareness Art Direction Coaching Multicultural Marketing Brand Positioning Strategies Food And Beverage Marketing Tv Advertising Project Management Strategic Planning Product Innovation Consumer Insights Strategy Market Research Cross Functional Team Leadership Leadership Management Marketing Event Planning Print Advertising

Andrea Schwenk Education Details

  • Iowa State University
    Iowa State University
    Journalism
  • Iowa State University - Ivy College Of Business
    Iowa State University - Ivy College Of Business
    General
  • Veritas University
    Veritas University

Frequently Asked Questions about Andrea Schwenk

What company does Andrea Schwenk work for?

Andrea Schwenk works for Egglife Foods, Inc.

What is Andrea Schwenk's role at the current company?

Andrea Schwenk's current role is Chief Marketing Officer.

What is Andrea Schwenk's email address?

Andrea Schwenk's email address is as****@****ods.com

What schools did Andrea Schwenk attend?

Andrea Schwenk attended Iowa State University, Iowa State University - Ivy College Of Business, Veritas University.

What skills is Andrea Schwenk known for?

Andrea Schwenk has skills like Marketing Strategy, Advertising, Social Media, Brand Management, Account Management, Social Media Marketing, Marketing Communications, Online Advertising, Creative Direction, Digital Media, Outdoor Advertising, Customer Insight.

Who are Andrea Schwenk's colleagues?

Andrea Schwenk's colleagues are Brandy Berends, Sean Justice, Barbra Edumanichukwu, Elisabeth Metzger, Michelle Vangordon, Cornisha Allen, Bruce Leipart.

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