Andrea Fanschek Email & Phone Number

Austria

Led visionary product innovations and optimized local menu offerings, while managing integrated 360-degree marketing campaigns that enhanced brand visibility and customer engagement.

Strengthened the McCafé brand in Austria, successfully navigating challenges during the pandemic

Wien

Led the successful merger of the "Trend" and "Format" brands, creating and executing a full brand and communication strategy for the new "Trend" business magazine

- Developed innovative marketing strategies for women's and lifestyle magazines- Managed high-impact marketing partnerships, including the successful "Woman Day" campaign, boosting customer engagement and sales

Building International Change Movements for DKMS

Directed cross-channel marketing campaigns for international clients such as Erste Group, Microsoft and Austrian Airlines, achieving client goals and driving brand growthManaged client relationships, ensuring seamless project execution and consistent messaging across all platforms

Wien

Operative consulting, project management and production supervision

Wien

Customer consulting for direct and online marketing

Innsbruck

Developed and executed targeted marketing strategies for private customers, increasing client retention and satisfactionCustomer Support