Andrea Taylor Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Georgia, Us

• Serve as a member of the core leadership team working alongside other company leaders to develop the vision and guide the implementation of the organization's purpose and strategic goals and priorities. • Responsible for elevating and evolving the brand and ensuring consistency across all touch-points. • Lead comprehensive marketing efforts to increase awareness, and support member acquisition and retention goals. • Develop marketing and communications strategic plans, supervise timely implementation, and evaluate results.• Collaborate with other department heads to develop and put into practice the organization's vision and strategic direction.• Work with internal stakeholders to support monetization efforts of owned assets. • Spearhead website development of new events website, including user experience and backend functionality, timeline and budget. • Lead team of 11 Marcom staff members overseeing digital marketing, social media, content creation, creative, communications, research, SEO, and video production. • Develop and manage paid media budgets across all departments in the organization, as well as overall marketing communications operational budget.

Atlanta, Georgia, Us

• Designed and implemented marketing communication programs to support member recruitment and retention efforts for the organization, as well as attendance goals for our annual conference and trade show. • Set strategic direction and managed paid advertising campaigns (digital and traditional) for a variety of initiatives. • Acted as main liaison with paid advertising agency, supervising media plans, timely delivery of creative assets and tracking of results. • Managed relationship with outside vendors including graphics services and video production. • Spearheaded content creation for website, paid ads, and email marketing campaigns. • Analyzed agency reporting information and analytics data to evaluate results, draw insights and inform future advertising campaign direction and investment. • Managed agency and in-house paid media budgets. • Developed paid advertising and analytics reports for the Board of Directors.

• Launched and managed professional photography business that expanded to include a brick and mortar studio and retail store. • Developed brand strategy, including brand identity, look, feel and messaging. • Built and managed team to include graphic designers, copywriters, photographers and assistants. • Managed digital marketing campaigns (paid, shared, earned). • Designed and implemented Point of Sales marketing, as well as trade show presence and in-store promotions. • Trained and mentored 15+ people in business, marketing and photography, and managed multiple outside vendors. • Cultivated strategic partnerships to increase brand awareness and generate leads.

Atlanta, Georgia, Us

• Provided marketing and international trade services to Georgia’s sales and marketing arm. Hired to work on marketing efforts supporting the initiative to attract the FTAA Secretariat to Atlanta. • Supported strategies to generate awareness of the “Atlanta” brand throughout Latin America. • Partnered with key stakeholders to maximize resources and create strong leadership presence of the city. • Developed marketing collateral for international trade missions and meetings with foreign officials and businesses. • Provided in depth consulting to Georgia companies by conducting market research, analyzing foreign market data and identifying international business opportunities. • Partnered with federal and state organizations to provide export assistance to Georgia businesses. • Managed the interests of clients at international events in multiple countries, including trade shows and business meetings.

• Led the marketing department of an international animation network. • Spearheaded the re-branding of the channel throughout Latin America and the Iberian Peninsula. • Ensured brand consistency and cohesiveness across channels and territories. • Developed strategic marketing plans and led implementation in collaboration with regional cross-functional teams. • Developed and managed marketing budget. • Managed marketing team of 4 direct reports as well as outside advertising, promotion and PR agencies. • Guided and supervised all market research initiatives. • Collaborated with sales teams to develop and present strategic proposals to potential clients.

Atlanta, Georgia, Us

• Developed marketing strategy and integrated communications and promotional plans to be implemented in 39 countries in Latin America and the Caribbean which allowed the network to maintain its leadership position in the region. • Managed annual marketing budget across 4 regional offices. • Served as Brand Champion; protecting brand standards and maximizing brand equity. • Supervised execution of creative process for off-air promotions and marketing activities. • Managed marketing activities of 3 international offices and staff of 3 local reports. • Coordinated and supervised research initiatives for the region. • Led collaborative marketing teams and managed advertising and promotional agencies across Latin America while guiding and overseeing the execution of multi-channel creative B2B and B2C campaigns. • Collaborated with cross-functional teams across LATAM offices to help increase market share and drive sales. • Created and presented marketing plans to executive leadership and regional stakeholders for multiple initiatives. • Oversaw key trade shows, affiliate meetings and special events.