Andrea O. Email and Phone Number
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Andrea O. personal email
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I am an experienced marketing strategy and communications manager in both B2B2C and B2B organizations. I've specifically crafted marketing solutions in the healthcare/insurance industry for the past ten years, while utilizing my experiences from start-up SaaS and marketing agency to build brand strategy across organizations. I am passionate about simplifying the end user's experience throughout the brand lifecycle, synergizing an organization's voice with the customer's goals. I love to work cross-functionally with both consumer- and client-facing teams and to identify strategies and communication solutions that improve the customer experience.Specialties: Branding, Product Marketing, Digital Media Monitoring & Management, Email Marketing, Marketing Plan Creation & Execution, Budget Management, Bridging the gap between Product, Customer Service & Marketing teams
Benefitfocus
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Sr. Communications ConsultantBenefitfocus May 2024 - PresentCharleston, Sc, Us
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Marketing Strategy ManagerAlight Solutions Jan 2019 - May 2024Chicago, Il, UsDrive member engagement with the Alight brand (formerly Aon Retiree Health Exchange) through multi-channel campaign strategies and execution. Collaborate with multiple departments to develop positive user experiences from conception through delivery. Skilled at viewing processes from end-to-end viewpoints to determine what paths or processes may be most efficient.• Developed ongoing engagement programs resulting in meeting multi-million-dollar revenue objectives.• Plan, circulate, and execute the Annual Enrollment marketing campaign to be more engaging, efficient, and timely, reaching over 500,000 customers. Consistently meets revenue targets.• Cross-functional project coordination and execution in support of marketing initiatives.• Joined a new effort to analyze and research business development proposals and investigate capabilities and goals alignment to then provide consultation to Leadership. -
Senior Marketing ManagerLifemap Jan 2013 - Jan 2019Managed then led the marketing division of a regional life and disability insurance carrier with 8 product lines across 8 states in B2B and B2C markets. Executed product marketing and expansion to new geographies and service markets through brand awareness, print and digital campaign development, social media, and coordinated with multiple distribution channels. Wrote and executed marketing plans to support executive leadership in carrying out strategic company objectives. • Requested and managed marketing and ad budget • Led partner marketing and assisted sales enablement efforts to meet multi-million-dollar annual sales goals• Led branding project to align company value propositions with company strategy and segmented by division. Created field marketing materials to reflect messaging and educate departments on messaging.• Drove company change management initiatives with internal communications and strategy. • Supported executive leadership with corporation communications and aligning messaging with company voice and goals.• Hired and mentored two direct FTE and multiple interns (3 leading to full time Cambia employment) • Managed the redesign of the company’s public website, LifeMapCo.com. Increased site traffic by 35.5% and reduced site exits by 23%, while decreasing website help calls.• Took on multiple roles within the company across Marketing, Sales, and Customer Service to meet business goals and find efficiencies within service and delivery processes.(company acquired by USAble in 2021)
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Senior Marketing ManagerHubbub Health Mar 2016 - Mar 2017Temporary addition to the leadership team during executive team transition. Aided in development of new company vision. Worked diligently with product, development, wellness, and sales teams to deliver health and wellness platform SaaS solutions and messaging to the market. • Managed, supported, and implemented strategic and tactical product marketing programs to create demand for hubbub’s wellness platform.• Managed go-to-market budget and streamlined costs where available to meet financial objectives.• Employer benefits B2B strategy and lead generation as well as D2C marketing and communications to drive adoption and engagement.(company acquired in 2020)
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Director Of Marketing Comm And Client ServicesSite9 Jan 2009 - Dec 2012Portland, Oregon, UsResponsible for all product marketing strategy and execution, lead generation, public relations, and enterprise client relationships for B2B SaaS product ProtoShare.• Strategic planning, reporting, and managing budget for marketing and PR efforts• Digital marketing planning, execution, and measurement: display advertising, Google AdWords and Analytics, Bing Ads in B2B and B2C capacity• Managed over 50 high-end and Fortune 500 client accounts to ensure satisfaction and growth of ProtoShare services (over 70% retention rate).• Wrote and produced training materials (presentations, user guides, videos, etc.) used by customers.• Wrote and promoted thought leadership articles and press correspondence.• Developed Product Advisory Board (15 members) to drive and prioritize product roadmap.• Researched, planned, and organized conference, trade show, and networking opportunities for leadership team (5-10 per year). -
Project Manager To Staffing & Recruiting FirmsHaley Marketing Group Jan 2008 - Aug 2008Williamsville, Ny, UsConsulted marketing and executive teams in the staffing and recruiting industry on email, print, and digital campaigns to align with company objectives at fast-growing niche agency.• Built and maintained over 50 client account relationships on a recurring basis. • Consulted clients on budgets and projects to best fit the company’s goals.• Coordinated and executed internal sales and marketing efforts in addition to organizing and preparing for conferences and trade shows (3-5 per year). -
Project Coordinator To Staffing & Recruiting FirmsHaley Marketing Group Nov 2005 - Dec 2007Williamsville, Ny, UsLiaised between clients, project managers, and creative team members to develop marketing campaigns.-Managed client budgets and deadlines for over 150 projects at any given time (up to $40,000)-Collaborated with industry vendors to attain high quality deliverables and negotiated fair pricing for clients-Trained hundreds of clients to utilize staffing software and troubleshoot issues and errors
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Marketing Assistant For Metal Fabrication & Unistrut CompanyEberl Iron Works, Inc Jan 2005 - Nov 2005Internship * Generated sales leads in out-of-state markets through outbound calls and defined target market * Organized and maintained the direct mail program resulting in new sales records for two divisions * Created collateral materials to support marketing efforts
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Fair Events & Marketing AssistantDeschutes County Fair & Expo Center May 2004 - Aug 2004Internship * Organized and planned a Dream Wedding promotion to be executed by Expo staff * Assisted in the organization of the County Fair * Set-up and maintained conventions through the Operations Department * Performed receptionist duties: multiple phone line switchboard, TicketMaster program
Andrea O. Education Details
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University Of PortlandMarketing -
Canisius UniversityMarketing And Spanish
Frequently Asked Questions about Andrea O.
What company does Andrea O. work for?
Andrea O. works for Benefitfocus
What is Andrea O.'s role at the current company?
Andrea O.'s current role is Marketing Communications Consultant at Benefitfocus - helping clients connect with employees.
What is Andrea O.'s email address?
Andrea O.'s email address is an****@****aon.com
What is Andrea O.'s direct phone number?
Andrea O.'s direct phone number is +150372*****
What schools did Andrea O. attend?
Andrea O. attended University Of Portland, Canisius University.
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