Andrea Finardi Email & Phone Number

Barcelona, Catalonia, Spain

Barcelona, Catalonia, Spain

KEY RESPONSIBILITIES:• Researched emerging advertising trends to look into strategic campaign development• Developed and implemented digital marketing strategies• Optimized ad placements across key platforms (META & Google Ads) for maximum reach and engagement• Developed strategic content for social media and advertising campaigns• Curated and published compelling daily content for various platforms and digital channels• Driven customer engagement and conversions with targeted email marketing campaigns• Monitored social media and Google Analytics• Created and optimized paid advertising campaigns• Ensured successful project delivery within budget and timeline constraints• Conducted A/B testing and implemented conversion optimisation strategies• Managed the different digital marketing calendars• Allocated and optimized digital marketing budgets to maximise ROI• Analyzed data and gathered insights about the company’s digital marketing performance• Monitored trends and responded to emerging opportunities, tailoring advertising copy to target audiences

Barcelona, Catalonia, Spain

KEY RESPONSIBILITIES:• Consulted with customers to onboard, develop, and optimise PPC campaigns• Analysed campaign performance and conducted follow-up calls for optimisation and growth opportunities• Identified the market and pitched strategies to help clients get the best ROI on their advertising investment • Drove increase ad spend, upsold services, and ensured long-term client relationships• Analysed and optimised campaign activities, focusing on effectiveness• Oversaw campaign budgets and provided comprehensive campaign performance reports• Analysed performance data to enhance campaign effectiveness and evaluate the quality of traffic• Monitored competitors to adapt to new strategies affecting business objectives

Barcelona, Catalonia, Spain

KEY RESPONSIBILITIES: • Identified the market and pitched strategies to help clients get the best ROI on their advertising investment• Carried out keyword research and identified the searches the client want to target• Quantified high-impact opportunities with clear recommendations to pitch to customers, while handling objections and evaluating campaign effectiveness • Collaborated with advertisers in configuring campaigns, ensuring quality standards • Stayed up-to-date with digital technology trends

Barcelona, Catalonia, Spain

KEY RESPONSIBILITIES: • Identified potential companies and freelancers in the wedding industry (3500+) to promote and sell services• Managed the portfolio of companies assigned to develop the relationship and maintain 70% renewal rate• Maintained circa 3 hours a day on outbound calls and produce/send out an average of 5 proposals per day• Created selling strategies and marketing content for each account won or renewed• Managed the CRM system, ensuring it was updated with client information

Barcelona, Catalonia, Spain

I worked as a freelancer for Matinée Group since 2013. Two years later I was given the great opportunity to become a permanent part of this amazing team as an Account and Social Media Manager. I Single handedly drove up engagement and revenue to record levels.KEY RESPONSIBILITIES: • Developed social media strategies and optimised advertising campaigns for Circuit Festival Instagram and FB pages & Matinee Group’s three Instagram and FB pages (including the sub brands Matinée Easter Weekend and Matinée Barcelona Events) • Created and shared engaging daily content across multiple platforms and digital channels• Planned, implemented, and optimized Paid Ads (Meta Ads and Google Ads), analysing and reporting on performance• Monitored trends and responded to emerging opportunities, tailoring advertising copy to target audiences• Collaborated with partners for event coverage and brand sponsorship and coordinated cross-departmental projects• Monitored and analysed social media performance using analytics tools as well as researching competitor activities• Establish relationships with social media influencers to develop a strong network• Analyse market for potential new business and identify current needs• Contribute to sales strategies by evaluating current product results• Develop and maintain strong customer relationships and operate as main point of contact for designated clients • Ensure presentation of accurate proposals, contracts and invoices to clients• Negotiate contracts and close agreements to maximize profits • Manage on-site events in Spain and overseas in Europe, North America, South America and Asia

Barcelona Area, Spain

Working for this award-winning company was an empowering experience which helped me to develop strong organizational skills and the ability to work effectively to deadlines.KEY RESPONSIBILITIES: • Managed the implementation process for six Reservation Solutions products, managing individual accounts from receipt of contracts to final activation to help hotels increase bookings and generate more revenue • Supported hotels in optimal utilisation of product tools to grow business and drive demand across all distribution channels including GDS channels, search engines and metasearches• Reviewed, processed and activated incoming data orders for six Business Intelligence Solutions products, helping hotels to utilise tools to understand their markets by empowering improved property competition • Initiated customer contact to ensure proper set-up and satisfactory receipt of all subscription products, troubleshooting problems when necessary • Trained clients on utilisation of assigned product functionality and tools, optimising product usage• Followed up on all pending orders for Director of Sales and clients, maintaining clear backlog • Managed client satisfaction during and after implementation process, providing customer support and post-sale support as required• Initiated research on production issues and resolved problems encountered • Identified prospects and cross-sold opportunities and forwarded new sales leads to Director of Sales

Barcelona

Moving from London to Barcelona, I was thrilled to start this new adventure with one of the most successful tech-companies as a specialised Sales and Customer Service Advisor. KEY RESPONSIBILITIES: • Established successful client relationships based on Apple’s “Customer Experience” concept, by ‘phone and email • Dealt with financial, logistic and administrative departments to ensure efficient inter-departmental coordination• Provided technical support by ‘phone on iPad, iPhone, iPod, Macs and accessory products• Sold and cross-sold all products and accessories available at apple.com • Coordinated process from order placement to payment stage

London

Opening the Wellcome Collection as part of a team was one of the most challenging but hugely rewarding achievements of my career. I was an essential part of driving revenue so that the charity could continue its long term strategy (We gift aided around £800K the first year alone!)KEY RESPONSIBILITIES: • Managed up to 20 corporate client accounts, developing them to achieve financial targets and maintaining client database for event management• Coordinated wide-ranging events and contributed to annual business plan for conference and event sales• Been responsible for presentation of accurate proposals, contracts and invoices to clients with full financial accountability• Deputised for Sales and Marketing Executive, as required• Researched potential local business and identified new and long-standing competitors

London

Business Administration And Management, General

High School Diploma, Hotel/Motel Administration/Management