Andrea Fiorini Email & Phone Number

Manchester, Gb

In my current role at Insights, I serve as the lead researcher within the Innovation Team, spearheading the development of new experiences and expanding our product range and technologies. This experience sharpens my ability to distill insights from various data sources, informing strategic decision-making.- Directed user research initiatives within Insights' Innovation Lab, with a focus on comprehending user behaviours, requirements, and motivations through various observation… Show more In my current role at Insights, I serve as the lead researcher within the Innovation Team, spearheading the development of new experiences and expanding our product range and technologies. This experience sharpens my ability to distill insights from various data sources, informing strategic decision-making.- Directed user research initiatives within Insights' Innovation Lab, with a focus on comprehending user behaviours, requirements, and motivations through various observation techniques and feedback methodologies.- Played a crucial role in shaping forthcoming experiences by identifying, testing, and validating new opportunities, converting them into market-defining strategies and solutions for clients.- Employed a wide array of qualitative and quantitative research methods and tools to unearth and authenticate user needs, selecting appropriate methodologies for each project.- Worked closely with stakeholders to translate concepts and requirements into research proposals, steering project direction and strategy.- Utilised an entrepreneurial mindset to explore value propositions and problem-solving opportunities for users and Insights alike.- Embraced risk and offered constructive critique to elevate the quality of research outcomes and propel innovation forward.- Displayed strong communication and presentation skills, adeptly translating research findings into actionable insights and recommendations for stakeholders. Show less

London

UX Researcher for flagship products across North America, South America, and Europe. Also a Research Coach and Mentor for new hires.- Pioneered robust UX process and promoted Design Thinking, fostering user-centered innovation culture.- Led research initiatives, managed stakeholders, and delivered impactful outcomes.- Planned and executed research with qualitative and quantitative methods, driving actionable insights.- Designed and facilitated workshops to enhance team UX… Show more UX Researcher for flagship products across North America, South America, and Europe. Also a Research Coach and Mentor for new hires.- Pioneered robust UX process and promoted Design Thinking, fostering user-centered innovation culture.- Led research initiatives, managed stakeholders, and delivered impactful outcomes.- Planned and executed research with qualitative and quantitative methods, driving actionable insights.- Designed and facilitated workshops to enhance team UX knowledge and cross-functional collaboration.- Identified product pain points, guided research strategies, influenced the product roadmap.- Evaluated designs for user needs and business alignment, enhancing user experiences.- Conducted thorough reviews of information architecture, refining navigational structures and ensuring optimal usability and accessibility for end users.- Worked alongside data analysts and CRO experts to launch impactful A/B tests.- Recruited, trained, and mentored new researchers for seamless team integration, fostering growth in - user-centric practices.- Established Research Ops framework for efficient workflows.- Conducted user research in English, Spanish, and Italian across North American, South American and European markets. Show less

London

- Led user-centered transformation as sole UX researcher, shaping practices via a comprehensive Research Framework. - Conducted diverse qualitative and quantitative methods (interviews, surveys, tests) for insights. - Led projects, presented findings, crafted UXR strategy, integrated studies into Tech Roadmap.- Translated insights into concrete wireframes and high-fidelity prototypes to test, leading projects from their initial questions to final design solutions.- Designed and… Show more - Led user-centered transformation as sole UX researcher, shaping practices via a comprehensive Research Framework. - Conducted diverse qualitative and quantitative methods (interviews, surveys, tests) for insights. - Led projects, presented findings, crafted UXR strategy, integrated studies into Tech Roadmap.- Translated insights into concrete wireframes and high-fidelity prototypes to test, leading projects from their initial questions to final design solutions.- Designed and facilitated workshops to enhance team UX knowledge and cross-functional collaboration.During my tenure at Made.com, I have managed 20 projects across departments with tailored methodologies. A few examples:- Streamlined "Return an item" process via Service Blueprint, collaborating with customer service and warehouse to improve the end customer experience.- Guided APP and AR evolution through evaluation, user flows, and testing.- Launched financing service in multiple markets creating the information architecture, journey mapping, wireframes.- Transformed European showrooms with interactive screens via user research, lab testing and field studies.- Innovated product page with configurable tool and 360-degree view, via data analysis, A/B and usability testing and feature prioritisation. - Spearheaded the redesign of the MY ACCOUNT page, enhancing order management, personal details, and introducing self-service cancellation and online returns Show less

London, Uk

CLIENT PROJECT FOR GENERAL ASSEMBLY - CLUB SODA GUIDE Group project: 4 people l sprint: 2.5 weeks l My client is a mindful drinking movement. Club Soda created a pub guide to help people find the right venue to accommodate their non-alcoholic drinking habits. The scope of the project was to design an easy-to-use mobile responsive website. I conduct surveys and user interviews to understand what do help users to support their new habits and their needs. I also analysed the… Show more CLIENT PROJECT FOR GENERAL ASSEMBLY - CLUB SODA GUIDE Group project: 4 people l sprint: 2.5 weeks l My client is a mindful drinking movement. Club Soda created a pub guide to help people find the right venue to accommodate their non-alcoholic drinking habits. The scope of the project was to design an easy-to-use mobile responsive website. I conduct surveys and user interviews to understand what do help users to support their new habits and their needs. I also analysed the information architecture with a card sorting test, which helped with the sitemap redesign and the homepage content-hierarchy. After a feature-prioritisation analysis and usability testing, I iterated the design and introduced a feature to help people finding alternative non-alcoholic drinks. Our client welcomed our solutions and presented our final prototype to Heineken when discussing a partnership between their brands. Show less

London, United Kingdom

This 10 weeks full-time course with General Assembly helped me to learn strong basics on different UX methodologies. I completed four projects where I learned how to apply an iterative design process. The course built up my confidence in conducting user interviews and testing, and it let me improve my visual and design skills. Please scroll down to the accomplishments section to view my projects.

London, United Kingdom

I developed and managed conferences, summits and investor meetings for investment banking firms and global brands. I improved my management skills organising facilities and anticipating solutions for different scenarios. I also demonstrated good coordination and liaison skills with clients and suppliers. I worked daily with other departments to create and deliver the best results providing leadership and motivation to the rest of the team.

London, United Kingdom

As the primary contact for the marketing team, my daily duties were to manage the web presence across various channels - social media, blog and website. I planned weekly and monthly content and posts in three different languages (English, Italian and Spanish). I used tools such as Google Analytics, Facebook Analytics, MailChimp, HootSuite and TrendsMap to develop the digital strategy. I organised events and workshops to promote the brand. SKILLS Marketing and PR; Events Management;… Show more As the primary contact for the marketing team, my daily duties were to manage the web presence across various channels - social media, blog and website. I planned weekly and monthly content and posts in three different languages (English, Italian and Spanish). I used tools such as Google Analytics, Facebook Analytics, MailChimp, HootSuite and TrendsMap to develop the digital strategy. I organised events and workshops to promote the brand. SKILLS Marketing and PR; Events Management; Social Media and Web Marketing; Web Contents Editing; Photo and Video Editing; Website Management; Blogging; Google Analytics, Facebook Analytics, MailChimp, HootSuite and TrendsMap Show less

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