Andrea Frassoni Email & Phone Number

A proficient writer and content strategy expert with 20+ years of experience in Marketing and Public Relations, I am a strategic thinker who comprehends complex information to produce copy that is clear, engaging, and persuasive.I have demonstrated expertise in creating compelling content, driving brand awareness, influencing audiences, and delivering measurable business results (particularly in B2B and high-tech industries). My strong people manager skills allow me to effectively cooperate with internal subject manager experts, manage vendor relationships, drive processes and schedules, and work cross-functionally with leaders throughout the organization. • Proficient writer, editor, proofreader, and designer for traditional and digital marketing and public relations content. brochures, sales sheets, direct mail and direct response communications, web sites and targeted landing pages, email nurture and drip campaigns, eBooks, whitepapers, case studies, press releases and kits, feature and byline articles for trade publications, advertising (print and online), video scripts, video production, speaker and webinar presentations, newsletters, award nominations, trade show and event promotion, internal communications, social media, blogs, infographics, and more• Thoughtful architect of content from idea and concept through research and writing to design and production• Superb research and idea-cultivating talents ensure relevance of content and leadership in marketplace• Accomplished in brand and product launches, integrated marketing campaigns, SEO marketing programs, and lead generation and conversion optimization programs • Successful PR professional with broad experience in developing strategic plans, managing campaigns, and securing prominent coverage via media relations• Excellent communication, organizational, and presentation skills that support accomplishing project goals within time and budget parameters• Motivating leader with a positive attitude and a focus on solutions and improvements

Listed skills include Marketing, Marketing Communications, Public Relations, Copywriting, and 22 others.