Andrea Rocha Email and Phone Number

I’m passionate about brand management, communication, and people, and I have over 15 years of experience in the #FMCG sector. I transform businesses through marketing campaigns that create lasting emotional connections with consumers, always aligned with trends such as #sustainability and #consumer-centric experiences.🚀My expertise lies in brand strategy and activation, P&L management, product innovation, and leading multidisciplinary teams. I have a proven track record of increasing brand equity and market share. My resilience, collaboration, and effective communication are fundamental to the success of my initiatives.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:📌BRAND IDENTITY and POSITIONING: Revamped Carlsberg’s brand identity, resulting in an increase of +15pp in brand equity and 10% in profitability📌CAMPAIGN MANAGEMENT: Led above and below-the-line campaigns, from briefings to final production, across TV, Radio, OOH, and Digital, driving business growth📌BRAND ACTIVATION: Orchestrated 8 activations related to Padel, making Carlsberg the number one brand in notoriety in the beverage segment, and developed activations in Sustainability, Music, and Lifestyle territories📌DIGITAL STRATEGY: Led content strategy and digital activations for 6 Super Bock brands, increasing social media engagement by 30% annually. Governed and handled 15 websites and 34 social media pages with 5 agencies, contributing to the brand’s TOM in 9 markets📌INFLUENCER MARKETING: Coordinated communication with over 20 influencers, driving innovation in communication strategy🎯𝐒𝐤𝐢𝐥𝐥𝐬 and Core 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬:✔️Effective 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐨𝐫 with a proactive approach✔️Experience in managing 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 from concept to market release✔️Proficient in 𝐜𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐧𝐠 medium and small-scale 𝐞𝐯𝐞𝐧𝐭𝐬 and 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬✔️Familiar with 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 Marketing, social media, and content marketing✔️𝐑𝐞𝐬𝐮𝐥𝐭𝐬-𝐨𝐫𝐢𝐞𝐧𝐭𝐞𝐝, 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞, and 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 in consumer-centric brand strategies✔️𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐥𝐞 and quickly adjust strategies based on new trends and dataI’m dedicated to delivering tangible business results📈and increasing brand value through consistent consumer engagement. I developed a new business channel in collaboration with internal and external teams, increasing sales and brand visibility, and promoting it to the leadership position in the Padel territory among beverage brands.📧rocha.andrea481@gmail.com#BrandManager #MarketingManager #MarketingCommunications #FMCG