Andrea Galligan Email & Phone Number

Ireland

Dublin, County Dublin, Ireland

Esb Head Office, Fitzwilliam Square

Promoted to PR Lead on the newly defined Customer Solutions Business Unit.Managing a diverse portfolio of strategic, corporate and consumer PR campaigns for Ireland's leading energy supplier.Stakeholder engagement manager for cross-functional working group within Customer Solutions.Highlights Delivered high profile brand launch for Electric Ireland Jan 2020.Involved high profile C-suite stakeholder event with astronaut Chris Hadfield. Most successful brand PR campaign for Electric Ireland in its nine-year history.Features with Chris delivered across all top tier Irish media including front page of Irish Times weekend magazine.Launching Electric Ireland's Smart Meter consumer PR campaign with acclaimed gardener Diarmuid Gavin.

Esb Head Office, Fitzwilliam Square

Activating consumer and corporate sponsorships for leading energy brand Electric Ireland and corporate sponsorships for ESB - with diverse portfolio of high profile sponsorships in Arts, Tech, CSR and Music.Delivering high impact results against pre-defined campaign objectives. Strategy, reputation and identity, corp and consumer PR, employee engagement, stakeholder management, innovation, CSR.Highlights:- Building ESB’s credentials in Innovation; innovating ESB’s Spark of Genius Irish Start-Up pitching competition, widening ESB’s credentials with RTE 2FM radio sponsorship. - Co-producing Ireland's first climate change immersive exhibition space ’Cool Planet’, delivering staff and stakeholder engagement plans in parallel with the project.- Activating Electric Ireland’s Darkness into Light sponsorship; brand awareness of thecampaign doubled, assisted Pieta House raise €7 million euros over 2 years. European Sponsorship Awards Winner in CSR category AND OVERALL WINNER Europe in 2017. CEO of Pieta House Brian Higgins named Marketer of the Year. Suicide rates dropped by 20%. Pitched and converted segment on Late Late with outside broadcast on night of walk.- Landing an industry first for Electric Ireland’s Electric Picnic sponsorship with a Facebook Live competition, a first for any brand in Ireland: 10k views on Facebook Live, brand awareness jumped 10%.- Award-winning Employee Engagement Strategy for ESB and Science Gallery (MakeShop) at Business to Arts Awards 2017.

Dartry, Dublin

ESB, Eircom, AIB, KPMG, PCH, Dell, Microsoft, Sage, Daqri, Pivotal Labs, Adyen.Global Partnership Manager at Web Summit the world’s fastest growing tech event.Amplifying global technology brands experientially.Identifying strategic opportunities for the worlds’ biggest tech brands & delivering innovativesolutions to client briefs.Working cross-functionally & collaboratively in a face paced, innovative working environment.Highlights:- Creating a curated youth incubator programme for AIB; developing tailored content,mentoring & workshops from high profile industry representatives for a select group ofentrepreneurial students, developing content with IDA, Twitter, Frontline Ventures, TechSpace,HootSuite, Coderdojo.- Co-ordination of the ESB 'Spark of Genius' pitching competition; recruiting 100 Start Ups and running pitching competition in NDRC, co-ordination of three winning Start Ups at Web Summit.- Development and management of the Sage Mentor Hours sponsorship property -mentoring 1k Start Ups with the support of global industry thought leaders.

Dublin

Project lead on high profile national fundraising event – participants climbed the highest peak in each of Ireland’s four provinces over one week-end.Marketing communications and promotions; developing and executing a TTL marketing campaign to recruit participants through the relevant channels.Event management; leading a highly complicated event management plan - in four locations over one week-end.Project management; managing internal teams, agencies, cross-functional departments and corporate stakeholders.Participant engagement; recruiting and maintaining participants, nurturing brand ambassadors & corporate relationships, managing logistics and people movement over the week-end.Volunteer engagement; recruiting and engaging strong volunteer support for the event. Highlights- Recruitment of 300 active and engaged participants for the event.- Recruitment of 50 strong volunteer base and co-ordination of same for the week-end.- Hitting a fundraising target €250k. - Delivery of a smoothly run event to include efficient registration, team tracking on the mountains & robust health & safety plans.- Positive feedback from participants and development of organic brand ambassadors for 2015.

Dublin Ireland

Clients: Unilever (Knorr Soups), Croke Park Conference Centre.Account wins: Unilever (Pot Noodle, UK), IAPI.Account lead managing a client service team of four in busy TTL Advertising Agency.Overseeing creative output, across all mediums; including TV, radio, print, DM, shopper marketing, in-store POS, digital and social.Nurturing client relationships, representing the Agency and ensuring the strictest of standards for Agency output.Key involvement in all research, consumer insight definition and strategic decision-making.Pitching, delivering on new business KPI’s and hitting internal Agency financial targets.Highlights:- Delivering relevance for busy Knorr Mums; ‘glocalising' the ‘Knorr, What’s for Dinner’ activation platform; local trials saw an uplift in sales of between 7% and 12% & when linked to host meat, an increase of 3.5% vs. 1.7% in control stores, 2013. - Launching Knorr Ireland’s social presence on-line; over-delivering on campaign KPI’s & winning 40k Facebook friends, 2013. - Localising Pot Noddle’s NDP in Ireland; winning ‘Pot Noodle, Why Try Harder’, social & digital launch strategy in Ireland, due 2014.- Driving conversion to the Croke Park Conference Centre & visitor attractions; developing & leveraging the ‘Croke Park, Unmatched’ creative platform; GAA Museum & Stadium Tour visitor numbers increased by over 65% since 2008; Etihad Skyline Tour has had 23k visitors in just over a year; Client Peter McKenna awarded ‘Marketer of the Year’ as a result, 2013.- IAPI 'Industry Census' awarded bronze for 'Smartest Publication' An Post Smart Marketing Awards 2014.

London, United Kingdom

Client: O2 Ireland. International Account Manager co-ordinating relationship with Client (O2) and overseas Creative Agency (VCCP) based in London.Managing and co-ordinating all aspects of strategic & creative development & high-end production across ATL mediums (TV, print and radio) in high pressure work environment.Negotiated relationship between Client and brand guardians Lambie Nairn, to ensure all creative output adhered to strict brand guidelines.Involved a mix of working environments, based with Client on site in O2 for part of the week and the London office the remainder.Highlights:- Reinforcing O2’s loyalty and reward programme ‘Priority Music’; re-branding the O2 arena, evolving all creative assets, 37k views on YouTube, 2013.

19-26 Hambleden House, Lwr Pembroke St, Dublin 2

Clients: Three Mobile, Kerry Foods (Charleville Cheese, Dairygold), Nestlé Cereals, Tullamore Dew.Account wins: Microsoft, Hidden Hearing, Next Door Wines, Irish Cancer Society, St.Vincent de Paul, Rape Crisis Centre.Team lead across a diverse range of global and local clients.Key involvement in all strategic decision-making and consumer insight definition. Hands-on management of fast-paced clients with quick turnaround production schedules.Representing the Agency; elemental in new business pitching and conversion. Highlights:- Re-launching Charleville Cheese in an over commoditised market; growing volume by 30%; attracting 143k new households into the brand, managing a TTL campaign with an award winning shopper marketing element (*best in class shopper marketing case studies presented by Visualise & MCCP to industry), 2011.- Launching Nestle Cereal’s Fibre 1 to the Irish market; leading an industry-first digital promotion; 18k coupon digital registrations, 2012.- Educating key decision-makers on the benefits of Microsoft Office 365; engaging corporate partners, building an ambassador base; ‘Work Wherever Wednesday' trended on Twitter on campaign day. - Pitching & winning Hidden Hearing’s DRTV; 20% increase in sales on previous year (50% increase in leads were generated in Dec 2011 compared to Dec 2010); 45% awareness of the TV campaign, with 63% prompted recall, 2011.- Communicating a sensitive issue for the Rape Crisis Centre; ‘Feelings Fade’ creative work later awarded Bronze Shark in poster category, 2013.- Engaging award winning film director Lenny Abrahamson; creating low budget for the SVP’s Annual appeal; €78.5 million raised in 2012 across all SVP collections.

Dublin, Ireland

Clients: Three Mobile, Coca-Cola (Coke, Diet Coke, Coke Zero, Fanta), NCSS (National Cancer Screening Service; CervicalCheck & BreastCheck), OCF 'Lollipop Day' & SuperValu.Account wins: Three Mobile.Full responsibility for management of integrated communications campaigns with ATL Advertising Agency. Managing projects, teams, fees and costs from creative briefing to final campaign roll-out and delivery.High proficiency in production management of print, broadcast and digital materials. Excellent internal, client and supplier relationships; working to strict dead-lines and KPI’s in high-pressure environment.Highlights:- Re-positioning Three Mobile in a competitive market; 11% total increase in brand recall, +5% in consideration scores; Bronze Shark for ‘3 Your Mind, TV’, 2010.- Localising Coca-Cola’s ‘Open Happiness’ campaign; engaging world famous graphic designers ‘E-boy’; 54k Bebo game plays, 11 mins average per game visit; Silver Digital Award; published in the Creative Arts Review & Decade of Design, 2010.- Increasing participation in the Cheerios Childline Breakfast Together Week; 45% more registrations for the event compared to the previous year; €136k raised for Childline, a 90% increase on the previous year; short-listed for the All Ireland Marketing Awards (AIM), 2008.- Normalising the ‘BreastCheck’ mammogram; over-achieving on the programme target of 70% by 5%; 91% of women believed the advert was positive and made a mammogram seem normal; Advertising Effectiveness winner (Adfx) 2010/11.- Launching the ‘CervicalCheck’ cancer screening service; 234k women registered in the first year of the campaign, delivering double the target; awarded Silver & Gold Sharks 2009, Winner in Global Awards 2009, Bronze ICAD 2010/2011, Bronze Adfx Effectiveness Award 2010, Finalist in Crystal Clear Awards 2011, Winner in Irish Healthcare Awards ‘Best Education Project – General Practice and Pharmacy’ 2012.

Dublin, Ireland

Clients: Coca-Cola (Coke, Diet Coke, Coke Zero, Fanta), SuperValu.Account Wins: SuperValu.Supporting team of six on the day to day co-ordination of high output international brand.Writing contact reports, running WIP meetings, co-ordinating relationships between Agency Departments.Highlights:- Increasing Diet Coke consumption among existing 20-34 females; launching a new 350ml bottle, volume increased by 6%, after two years of decline share grew by 1%, brand affinity reached record levels; up 16 points & profits increased by as much as 7.5%, designing limited edition Diet Coke cans; increasing sales by +5%.- Client Sharon Walsh named ‘Marketer of the Year’, All Ireland Marketing Awards (AIM), 2007.

Dublin, Ireland.

Clients: SuperValu, Irish Distillers (Premium Whiskeys), Kerry Foods (Dairygold). Account Wins: Coca-Cola Bottlers.Description:Responsibility for campaigns with BTL Advertising Agency.Generating creative concepts, copy-writing, managing suppliers, budgeting & planning, administration, CRM, DM, on-line & print production management. Highlights:- Co-ordinating SuperValu’s national ‘Kid’s in Action’ customer loyalty programme; 2.3% sales increase in fresh fruit and veg sales in the first six weeks, supported by a total sales uplift of 0.5% across the entire network; target of 65% participation over delivered with 80% of schools participating, 2006.- Communicating Coca-Cola HBC’s ‘Designated Driver’ corporate and social responsibility programme in the trade; PRII Award for Corporate Communications - Corporate Social Responsibility, 2007.

Pembroke St, Dublin 2.

Clients: Land Rover, Kerry Foods (Dawn) & Unilever (Lyons Tea). Description:Account support and co-ordinator to SMT. Administrative responsibilities; preparing presentations, project co-ordination, diary & office management.

Msc, Marketing, Hons

H.Dip, Public Relations, Hons

Activities and Societies: In-house PR internship (Spirit Telecom)

Ba Arts, English And Art History, Hons