Andrea Barkley

Andrea Barkley Email and Phone Number

Bridging Marketing Expertise with Fundraising Vision | Content Strategist | Seeking to Deepen Community Impact @
Andrea Barkley's Location
Oakland, California, United States, United States
Andrea Barkley's Contact Details

Andrea Barkley work email

Andrea Barkley personal email

n/a
About Andrea Barkley

Hello and welcome to my profile!I'm a multifaceted professional with a diverse background spanning information literacy, web services, content creation, marketing, and fundraising. My foundational experience as a librarian has not only honed my meticulous eye for detail but also instilled in me a profound appreciation for effective communication and relationship-building.In the library realm, I cultivated a comprehensive skill set, from information literacy instruction and content management to electronic resource management. I've proudly contributed to various facets of library services, including reference support, LibGuide development, interlibrary loan facilitation, and budget oversight. Additionally, my tenure in libraries introduced me to the world of fundraising, where I began nurturing donor relationships, ensuring their alignment with our mission and vision.Transitioning to content creation and marketing, I've leveraged my expertise to craft resonant content, lead impactful marketing campaigns, and drive community engagement. My fundraising background has further enriched this journey, allowing me to understand and harness the power of storytelling in securing support and resources.Whether it's through a meticulously curated carousel post on Instagram, a strategic fundraising initiative, or fostering donor relationships, my overarching goal remains: to connect, inform, and inspire.As I navigate my professional path, I'm enthusiastic about opportunities that amplify community voices, champion inclusivity, and create tangible change. Let's connect and explore the potential of our collaborative efforts!Embracing change and growth, I've transitioned into roles that allow me to leverage my creative and strategic skills. My current endeavors encompass content creation, marketing strategies, and ensuring accessibility in digital landscapes. My commitment to social justice, education, and information ethics drives my efforts.Outside of my professional life, I'm an avid musician, deeply engaged in the world of books, and an unabashed guitar geek. My eclectic interests contribute to a well-rounded perspective and an ability to approach challenges from diverse angles.I'm excited about the possibilities and the chance to connect with like-minded professionals who share my passion for continuous learning and making meaningful impacts.Let's connect and explore the many exciting avenues where our paths might intersect!Best regards,Andrea Barkley

Andrea Barkley's Current Company Details
Inner Temple Foods

Inner Temple Foods

Bridging Marketing Expertise with Fundraising Vision | Content Strategist | Seeking to Deepen Community Impact
Andrea Barkley Work Experience Details
  • Inner Temple Foods
    Digital Marketing Manager
    Inner Temple Foods Dec 2022 - Present
    Sebastopol, California, United States
    At Inner Temple Foods, I've been a driving force behind our brand's digital transformation and growth:Strategic Marketing Leadership: I lead our marketing initiatives with a keen understanding of the mindful eating community's nuances. This involves orchestrating comprehensive campaigns that span email marketing, content creation, and social media, ensuring a cohesive and resonant brand message across all touchpoints.Award-Winning Content Creation: One of my proudest achievements has been crafting an award-winning pitch deck. This wasn't just a presentation; it was a compelling narrative that effectively conveyed our brand's mission, vision, and value proposition, ultimately securing crucial funding to propel our initiatives forward.Data-Driven Decision Making: I firmly believe in the adage, "What gets measured gets managed." I continuously monitor a myriad of performance metrics, from engagement rates to conversion metrics. These insights inform our strategies, ensuring we're always optimizing for maximum brand visibility and engagement.Community Engagement & Growth: At the heart of Inner Temple Foods is our community. I've been instrumental in not just growing this community but also fostering deeper engagement. Through tailored content, interactive campaigns, and genuine interactions, I've helped cultivate a loyal and passionate following that truly resonates with our brand's ethos of mindful eating.Adaptive Strategy Formulation: The digital landscape is dynamic, and I pride myself on our brand's ability to adapt and evolve. Whether it's a shift in user behavior, a new platform trend, or feedback from our community, I ensure that our strategies are agile, always aligning with our audience's needs and the industry's pulse.
  • Heart Of Art: Coaching For Creatives
    Certified Professional Coach
    Heart Of Art: Coaching For Creatives Jan 2018 - Present
    Oakland, California, United States
    In my role as a Professional Coach for Creatives, I've been instrumental in shaping the trajectories of artists, musicians, and creatives, guiding them toward realizing their full potential and achieving their career aspirations:Mindfulness-Based Coaching: At the core of my coaching approach is mindfulness. I offer personalized 1:1 sessions, where I employ mindfulness-based techniques to help creatives navigate the unique challenges of their industries. This holistic approach ensures not just career growth but also personal well-being and resilience.Content Creation & Branding: Recognizing the power of a strong online presence, I assist clients in crafting compelling content for their social media platforms. From ideation to execution, I ensure that their digital footprint resonates with their target audience and amplifies their brand narrative.Video Production for Edutainment: Merging education with entertainment, I script, shoot, and edit "edutainment" videos for YouTube. These videos not only educate but also engage, positioning my clients as thought leaders and influencers in their respective fields.Guest Blogging & Speaking Engagements: My expertise extends beyond coaching. I've been a guest blogger for renowned pop culture media platforms, providing insights and perspectives that resonate with a wider audience. Additionally, I've been invited as a guest speaker at various artist career development workshops and talks, sharing my knowledge and experiences to inspire and guide budding creatives.Fundraising Campaigns for Clients: Understanding the financial challenges many creatives face, I've spearheaded fundraising campaigns for several of my clients. These campaigns are meticulously planned, ensuring maximum reach and engagement, ultimately securing the necessary funds to propel my clients' projects forward.
  • Social Marketing Consulting
    Social Media Marketing Specialist
    Social Marketing Consulting Jan 2018 - Present
    Oakland, California, United States
    In my role as a Social Marketing Consultant, I've been at the forefront of shaping and amplifying brand narratives in the digital realm:Strategic Content Creation: Leveraging my expertise in social media trends and audience behavior, I craft compelling content tailored to resonate with target demographics. This involves a meticulous blend of creativity and strategy, ensuring that every post, story, or tweet not only captivates but also aligns with the brand's voice and objectives.Engagement & Community Building: Recognizing the power of genuine interaction, I actively engage with followers, customers, and potential leads. This hands-on approach has fostered a sense of community around the brands I work with, turning passive followers into active brand advocates.Data-Driven Decision Making: I believe in the power of data. By analyzing campaign performance metrics, from reach and engagement rates to conversion metrics, I derive actionable insights. This data-driven approach ensures that our strategies are always evolving, adapting, and improving.Collaborative Brand Alignment: Collaboration is key. I work closely with marketing teams, content creators, and other stakeholders to ensure that our social media efforts are seamlessly integrated with the broader brand strategy. This holistic approach ensures consistency, maximizes reach, and reinforces brand identity across all touchpoints.Trend Monitoring & Adaptation: The digital landscape is ever-evolving. I continuously monitor emerging trends, platform updates, and shifts in user behavior. This proactive approach ensures that the brands I represent remain at the cutting edge of social media marketing, always ahead of the curve.
  • Academy Of Art University
    Information Literacy And Reference Librarian
    Academy Of Art University Jul 2016 - May 2017
    San Francisco, Ca
    In my pivotal role as an Information Literacy Librarian, I not only developed, managed, and conducted comprehensive information literacy sessions but also took the lead in overseeing the library's budget and donor relations. Tailoring sessions to the academic needs of diverse departments, I coordinated and facilitated these based on faculty requests, instructing both undergraduate and graduate students on advanced research techniques, strategic tool utilization, and emerging information technologies.Collaborating closely with the Library Director, I was entrusted with the library's financial oversight, ensuring judicious allocation of resources and transparent budget management. My role also encompassed nurturing donor relationships, where I emphasized the value of their contributions and ensured they were apprised of the tangible impact of their support.In addition to these responsibilities, I was in charge of handling large data sets within our management systems, ensuring accurate record-keeping and data integrity. This meticulous attention to data played a crucial role in devising programmatic assessment strategies, like the "Research Strategies Worksheet," which gauged the substantial impact of library instruction on student learning.My commitment to enhancing student engagement saw me guiding students through both on-site and virtual library tours, ensuring effective resource accessibility. I also collaborated closely with faculty, contributing to the creation of research instruction videos for online courses. As a representative of the library, I delivered precise reference assistance across multiple channels and played an instrumental role in shaping the library's strategic directions through collaborative planning initiatives.
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  • Academy Of Art University
    Acccess Services And Reference Librarian
    Academy Of Art University Oct 2015 - Jul 2016
    San Francisco Bay Area
    In my role overseeing Access Services, I was entrusted with a myriad of responsibilities that spanned from team management to technical troubleshooting:Leadership & Team Management: I took the lead in hiring, training, and supervising a dedicated team of 7 full-time library assistants. This involved crafting schedules, delegating work assignments, and ensuring continuous professional development through updated training manuals.Operational Oversight: I was responsible for maintaining the pulse of our services, providing monthly circulation statistics, and conducting regular assessments to gauge the effectiveness and efficiency of our library services.Policy & Standards Development: I played a pivotal role in shaping the library's operational framework, developing and documenting standards, policies, and practices specific to Access Services. This also involved enforcing circulation rules and other pertinent policies to ensure seamless service delivery.Interdepartmental Collaboration: I collaborated closely with the Student Services department to maintain and update patron circulation records, ensuring data accuracy and integrity.Technical Proficiency: I was the go-to person for troubleshooting issues with public computers, copiers, tablets, and other library equipment, liaising with hardware vendors or the Systems Librarian as needed.Reference & Research Support: Beyond operational tasks, I provided reference assistance across multiple channels and crafted research LibGuides tailored to academic departments. I also participated in the library’s Liaison Program, serving as the collection development contact.Strategic Planning & Representation: I actively participated in library-wide planning initiatives, representing the library in the areas of Access Services and ensuring our department's needs and contributions were recognized and integrated.
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  • California Institute Of Integral Studies
    Library Coordinator
    California Institute Of Integral Studies Jul 2012 - Aug 2015
    San Francisco Bay Area
    In my role at CIIS, I was entrusted with a diverse range of responsibilities that spanned from reference services to library management:Reference & Student Support: I conducted specialized reference appointments tailored for graduate distance students, utilizing platforms like Caucus to ensure effective communication and support.Collection Development & Management: Working closely with the Reference Team, I played an integral role in collection development, management, and acquisitions, leveraging tools like Koha for efficient collaboration.Technical Collaboration & Beta Testing: I partnered with the Systems Librarian to beta test the Koha mobile application, ensuring its functionality and user-friendliness.Content Creation & Digitization: I crafted specialized LibGuides on topics such as Diversity and Social Justice and Library Collection Development Policies for the institutional intranet. Additionally, I took on the task of digitizing CIIS news media images for an institutional repository project.Team Supervision & Leadership: In the absence of the Public Service Librarian, I supervised the circulation team, ensuring smooth operations. I also took the lead in planning and advertising the annual library book sale.Faculty & Departmental Coordination: I liaised with faculty and various departments to curate library book displays that resonated with academic themes and events.Fiscal Planning & Scheduling: Assisting the Library Director, I contributed to the library's fiscal planning, ensuring judicious resource allocation. I also managed staff and student worker schedules using Springshare LibCal.Operational Management: I was responsible for tracking and managing overdue fines, lost items, and alumni memberships in Koha. Additionally, I served as the Interim Interlibrary Loan Coordinator for a period in 2014, ensuring seamless service delivery.
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  • University Of Washington Seattle Ischool
    Master Of Library And Information Science
    University Of Washington Seattle Ischool Sep 2012 - Jun 2015
    San Francisco Bay Area
    • MLIS student at the University of Washington Seattle iSchool distance program• Primary focus of graduate work was on information literacy, instruction, reference services, online learning, and knowledge management • Directed fieldwork conducted at CSU Eastbay
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  • California State University, East Bay
    Information Literacy, Reference, And Research Intern
    California State University, East Bay Jan 2015 - Mar 2015
    Hayward, Ca
    • Teaching assistant for two Information Literacy courses, LIBY 1210: Introduction to Information Literacy• Lead classroom lectures and presentations using Prezi and PowerPoint• Conduct over 100 reference appointments with university students in a face to face setting• Code qualitative data for library case study on the effectiveness of Framework for InformationLiteracy for Higher Education frame: “Scholarship as Conversation”
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  • University At Buffalo
    Global Gender Studies Instructor
    University At Buffalo Jan 2002 - Jun 2002
    Buffalo/Niagara, New York Area
    • As undergraduate co-taught GGS 213: Women in Contemporary Society• Developed curriculum for course• Planned lessons and assignments• Assessed student learning through assignments, in-class activities, and final projects
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Andrea Barkley Skills

Information Literacy Library Instruction Library Reference Libguides Project Management Social Media Outreach Collection Development Social Media Blogging Integrated Library Systems Interlibrary Loan Xml Html5 Css Prezi Voicethread Powerpoint Virtual Reference Microsoft Project Microsoft Excel Microsoft Word Microsoft Office Customer Service Social Media English Research Outlook Teaching Teamwork Leadership Public Speaking Strategic Planning Digitization Higher Education Editing Libraries Metadata

Andrea Barkley Education Details

Frequently Asked Questions about Andrea Barkley

What company does Andrea Barkley work for?

Andrea Barkley works for Inner Temple Foods

What is Andrea Barkley's role at the current company?

Andrea Barkley's current role is Bridging Marketing Expertise with Fundraising Vision | Content Strategist | Seeking to Deepen Community Impact.

What is Andrea Barkley's email address?

Andrea Barkley's email address is ab****@****iis.edu

What schools did Andrea Barkley attend?

Andrea Barkley attended University Of Washington, University At Buffalo.

What are some of Andrea Barkley's interests?

Andrea Barkley has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Education, Science And Technology, Human Rights.

What skills is Andrea Barkley known for?

Andrea Barkley has skills like Information Literacy, Library Instruction, Library Reference, Libguides, Project Management, Social Media Outreach, Collection Development, Social Media Blogging, Integrated Library Systems, Interlibrary Loan, Xml, Html5.

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