Andrea García Email & Phone Number

United States

Cambridge, Massachusetts, US

Cambridge, MA, US

• Developed and executed global omnichannel strategy for Biogen's portfolio, targeting HCPs, caregivers, patients, associations, and PAGs.
• Optimized influence pyramid levels per therapeutic area to drive engagement and brand awareness.
• Achieved significant revenue growth and market penetration through strategic digital initiatives.

Cambridge, MA, US

• Enhanced digital capabilities at Biogen to support omnichannel strategy implementation. ( HCP portal launches across the Globe and GTM packs implementation in partnership with Design and IT internal support)
• Collaborated with cross-functional teams to drive global digital strategy execution.
• Supported Global Marketing SMA (Spinraza) and Lupus PDCs in market management.

Cambridge, MA, US

Biogen Digital Health is a global unit of Biogen dedicated to pioneering personalized and digital medicine in neuroscience.As a Global Markets Manager of European countries for BDH digital solutions, I am in charge of planning & coordinating activities from the Go to Market Model to marketing tactics to local specificities and ensure a strong adoption by.

Cambridge, MA, US

Biogen Healthcare Solutions (BHS) designs, develops, delivers and optimizes large scale strategic digital services for Biogen, a leader in Neuroscience.As an International Digital Project Manager of EU4 markets, I am in charge of coordinating launch & run phases of 2 digital products in markets to ensure strong adoption by patients and HCPs.Roles and.

Bonn, North Rhine-Westphalia, DE

Assist and guide entrepreneurs in running their own business by helping them clarify the vision and brand strategy aligned with their business goals.Workshops to shape: - Brand identity.- Business model ( mix and match especially for creative industries)- Market positioning- Strategy for Internal and external stakeholders. - Propose toolkits for daily.

Paris, Île-de-France, FR

Managed the digitalization of the Collection catalog (28 Websites) as an international coordinator for product launches ( 10 different languages and local teams WW) and parallel projects to improve omnichannel experience( Lengow/Yext/SalesForce).Project: “ Future 25 years strategy” - Benchmarking and branding strategy workshop: I participated on a workshop.

Paris, FR

• Brand: Shu Uemura, Art of Hair
• Proposed of a 360° launch strategy and conducted profound benchmarking for product development as a cross functional coordinator.
• In charge of the planning and reporting of results for formulas tests at the STI(International Salon of tests).
• Managed the Products information for packaging decoration in partnership with a creative agency and countries.
• International coordination with countries for new projects.
• Profound research of inspiration to elaborate on concepts and moodboards, in order to brief creative agencies for moockups development and a lookbook edition. (Gallery of Style).

Paris, FR

Callao, Callao, PE

• Development of a new website supported by wordpress.org. / Management of Google Analytics and Google Adwords in partnership with agencies.
• I led the organization, coordination and communication on three international fairs in Lima. Strategy that helped to achieve more than 500,000 USD in international projects over the annual target.Steam boilers company

Lima, Lima, PE

• Grupo fierro
• Implementation of framework contracts to reduce by 40% operational work spent on purchasing coordination.
• 5% -12% savings in average annual purchases of more than 150K USD per contract.
• Implementation of the planning system to avoid the stock break and overstock of raw material.
• International negotiations & procurement processes of industrial supplies imported from Europe, Asia, and USA.----------------------------------------

PE

• In charge of the Open to buy Budget for purchasing household products and home decoration brands in partnership with product managers.
• Alert and communicate the allocation team(logistics) weekly shipping strategies through specific business analysis to stores, warehouse and chain level to ensure that the right merchandise is sent to the right stores.
• Share analytical findings with product managers and upper management in order to affect future buys and funding for certain categories of merchandise.
• Implementation of the follow-up and the planning to import products, predict breaks and overstock and propose contingency plans for the following categories: groceries, alcoholic beverages, cleaning and personal care..

Northampton, GB

• Assist requirements and coordinate delivery of raw material for cosmetics, fragrances, skin-care and toiletries. Update the follow up for all the orders.
• Keep record of all the documents for an efficient international trading of chemicals for production.

Callao, Callao, PE

• Look for new suppliers & prepare database for testing products( China & USA).
• Coordinate new POs & demand samples.
• Participate in brainstorming exercises for improving workflows( supply chain)
• Follow up to verify the fulfillment of contract terms with Jiangsu Co LTD of China; Supplier of Iron Plates for Steam Boilers.
• Conduct lab tests to determine the minimum requirements for imported metal plates for steam boilers fabrication( ASME)

Hes Biotechnology Master’S Degree Candidate, Biotechnology

Master Of Science (Msc), International Business Administration And Management

Engineer License, Industrial Engineering

International Diploma In Business Management, International Business/Trade/Commerce

Bachelor Of Engineering (B.E.), Industrial Engineering

Diploma Programme

Du Dessin À La Maquette, Haute Joaillerie

Fashion Product Development - London College Of Fashion

Fashion Sketchbook - Central Saint Martins

Photography Diploma, Photography

Patronaje Y Producción De Bolsos Y Carteras / Pattern Making For Leather Goods., Fashion/Apparel Design

Curso De Ilustracion De Moda/ Fashion Illustration I & Ii, Illustration