The Marketing Intelligence team which Andrea worked to create as a Center of Excellence within Annalect for Omnicom has spearheaded major initiatives from BI platform standardization and Data Operational Governance to the development of global taxonomy standards and practices. She has worked across 50+ accounts in her tenure at Omnicom Media Group, with a focus on large global accounts and governance for data operational excellence. She currently leads a team of 12+ Automated Performance Reporting US based experts across a huge number of clients, Marketing Intelligence platforms and areas of expertise. She encourages and ensures smooth support and builds for her India counterparts across a team of 200+ for Omnicom US and global accounts.

Leads product development - internally built tools and technology, Business Intelligence to ensure all teams and clients have easy access to data at scale yielding actionable insights, and offshore solutions working to ramp up offshoring utilization by 25% in less than a year.

Work closely with both users and development team to design and build technology in the paid search, organic search and social media space. Guide data and technology integration decisions across the company. Enhance integration across teams and companies within Omnicom through technology, data and analytics opportunities.

Product owner of Annalect's data explorer tool.ANNALECT DELIVERS BUSINESS VALUE THROUGH TECHNOLOGY, DATA AND ANALYTICS By bringing together the best and most innovative minds in the technology, integrated marketing and consulting arena we are able to offer marketing solutions that make sense of the overwhelming amount of available data. This empowers marketing professionals to do what they do easier, better and faster.

Product owner of Annalect's digital reporting solutionANNALECT DELIVERS BUSINESS VALUE THROUGH TECHNOLOGY, DATA AND ANALYTICS By bringing together the best and most innovative minds in the technology, integrated marketing and consulting arena we are able to offer marketing solutions that make sense of the overwhelming amount of available data. This empowers marketing professionals to do what they do easier, better and faster.

Managed four analysts across two large global clients. Collaborated in developing new metrics that weighted user interactions across multiple web pages.Developed QA workflows globally that overhauled previous reporting and greatly increased accuracy.

Developed, enhanced and updated weekly and monthly dashboards across 8+ data sources and 6+ brands. Provided ad hoc analyses across digital display, paid search, TV and newspaper resulting in tools that continue to be used today (years later)

Automated reporting across multiple brands using Access, Excel and VBA. Enhanced insights and ad hoc analyses across both digital and traditional media channels.

Use Excel, Access and Mini Tab to run statistical analyses with online marketing data for AT&T. Work with all Lines of Business to build reporting systems as well as analyze historical data to predict future performance

Substitute taught in English and in Spanish for classes from Kindergarten to High school in all Subjects.

Conduct two experiments under director supervision: a fMRI neuroimaging study examining location and function of the echoic store and a behavioral study collecting data in support of a novel model of working memory. Resulted in two poster projects, each outlining experiment processes, analysis, and results.

Provide extensive one-on-one bilingual consulting and technology training. Meet with faculty to design and create campus websites. Assist students with internet and image programs. Teach website design and application. Homework Grader for Cognitive Science 110 (Computers and Reality) Spring 2007

Tutor high-school and elementary students in calculus, algebra, geometry, and fourth grade math.

Selected to work in program that assists struggling high school students with classroom course work at Marshall High School and Eagle Rock High School.