Andrea Ginsberg Email & Phone Number

El Granada, Ca, Us

Owned entire AR function from building strong relationships with key industry analysts to earning a trusted advisor role with internal stakeholders across the company.

San Francisco Bay Area

San Francisco Bay Area

• Set strategy for AR program for global Internet security company focused on network security, threat prevention, and mobile security.• Managed content positioning and submission process for three Gartner Magic Quadrants annually, in addition to day-to-day management of inquiries, briefings, and report participation with top analyst firms across 10+ product families – as a team of one.• Planned and executed Check Point’s annual Analyst Event and Gartner SAS days.• Developed and conducted spokesperson training for product management and marketing teams; advised on methods for influencing analysts while gaining actionable insights.

San Francisco Bay Area

Client engagements involved a range of services including corporate communications, product development, market research and analysis, and project management and assessment:Client: The Clorox Company (August 2012 – August 2013)*Program manager for one-year Clorox Safe Water project pilot in South America.• Monitored and evaluated new corporate social responsibility program that provides bleach-based solutions to disinfect drinking water in rural villages in northern Peru.• Identified key usage and adoption issues, causes, and implications.• Developed solutions and directed NGO and PR agency partners responsible for onsite project implementation.• Supported internal communications via development of project videos and blog posts (see below).Client: Homecare.com (June 2010 – April 2012)*Senior manager for startup operations • Spearheaded product development from conception to first-stage execution, including a proprietary software platform prototype for homecare agencies, website, and interactive decision-making tool for family caregivers. • Led multinational team of industry experts, software developers, financial and legal professionals, and designers to ensure organizational cohesion and customer benefit.Clients: Various (June 2008 – May 2010)• Provided small and startup businesses with communications and operational advice.• Advised individuals on the fundamentals of debt reduction, budget development, and savings strategies, resulting in improved financial health.• Earned Executive Certificate in Financial Planning and passed the CFP® Certification Examination during this time.

San Francisco Bay Area

Led strategic public relations teams and corporate communication projects that positioned BEA as a worldwide technology leader within the global telecommunications industry.

San Francisco Bay Area

Developed and managed public relations strategies for Intel's and HP's new business priorities:• Facilitated media programs for Intel product launches including the Core 2 Duo processor and the Mobile Clinical Assistant, Intel’s first healthcare platform.• Led communications planning including establishing objectives and benchmarks to support the successful launch of an HP initiative targeting the midmarket segment. • Managed three-day industry analyst summit, hosting 400 HP analysts, executives, and staff.

San Francisco Bay Area

Multi-year clients: Accenture's Health & Life Sciences practice, Genstar Capital, and Accelrys.• Provided ongoing strategic communications services including development of thought leadership platforms and product launch programs, onsite trade show and media tour support, and executive spokesperson training.• Implemented short-term projects including recruiting students and corporate partners for the opening of the Carnegie Mellon University Silicon Valley campus• Earned MA in Education and Secondary Education Teaching Credential (English) during this time.

San Francisco Bay Area

Taught College for Teens expository writing course.

San Francisco Bay Area

Rapidly advanced from entry-level to senior associate, servicing high-profile public relations accounts including Accenture and Sun Microsystems.

San Francisco Bay Area

Produced competitive intelligence and market research reports focused on companies, executives, and industries ranging from utilities to healthcare organizations.

Greater Seattle Area

Managed marketing programs and office operations for a startup investment management firm.

Bachelor'S Degree, English And Rhetoric

Ma, Education

Teaching Credential, Education

Executive Certificate In Financial Planning