Andrea González Graells Email & Phone Number

London, Gb

London, Gb

Taking a short career break to relocate with my family from Australia to London.

Newtown, New South Wales, Au

Ecommerce and Digital Marketing Consultancy for Hunter Candles. Providing insights and guidance across multiple areas:- Ecommerce Strategy and growth- Site content and merchandising- UX/UI- Loyalty- Email/CRM- Performance Marketing- Reporting

Surry Hills, New South Wales, Au

- Responsible for the digital and ecommerce strategy, defining the strategic roadmap to improve online sales, conversion rate, AOV, acquisition and retention on our DTC channel.- Lead and coached a newly-created, high-performing digital team, including Ecommerce Manager, Ecommerce Specialist, UX designer and Performance Marketing Lead.- Managed a digital performance budget of $1.5M+ across three brands and multiple markets (AU, EU and US).- Defined channel strategy across multiple brands and markets, forecasting product sales and revenue potential and adapting investment approach in line with growth opportunities.- Managed Go-To’s CRM, email and Loyalty program to maximise retention and profitability.Highlights:- Launched Go-To’s Loyalty Program, The Go-To Gang, which reached over 100K members on the first year and is regularly referenced as best-in-class in the industry.- Was a key part of Go-To’s divestment and re-acquisition, providing sales and customer data during the due diligence process.- Successfully migrated Go-To from a legacy custom-built website to Shopify Plus with no downtime and a significant improvement in CVR and AOV, increasing revenue by 60% YOY.- Implemented Go-To’s automated email strategy and grew email database by 50%, with over 100K new members- Contributed directly to a 12% increase in AOV YOY with the introduction of UX improvements (custom bundles, skincare routine quiz, personalised cross-sells and live chat automation).

Surry Hills, New South Wales, Au

Surry Hills, New South Wales, Au

Sydney, Nsw, Au

Responsible for developing and executing BridgeClimb’s end-to-end digital strategy including website, Social Media, SEO, SEM, EDM as well as online and offline domestic marketing campaigns.- Manage BridgeClimb’s website (content, development, testing and optimisation) in Wordpress CMS reporting on sessions, conversion rate and revenue.- Responsible for end-to-end campaign strategy: looking after all domestic marketing campaigns, including the Vivid Sydney and Christmas campaigns.- Management of the full digital marketing mix, including PPC, email, SEO, organic and paid social, display and retargeting. - Producing innovative digital and social media content strategies to generate awareness, grow reach and improve engagement and conversions, including launch of Facebook Live, Instagram stories and focus on in-house video production.- Regular digital marketing and campaign performance reporting to Senior Management and board of directors.- Manage in-house content producer as well as day-to-day relationships with multiple agencies, industry partners and key business stakeholders.- Effectively manage digital and campaign budget Achievements:- Increased climb sales during the 2018 Vivid campaign by 10% compared to the previous year.- Recorded the highest number of website sessions at bridgeclimb.com during the 2017 Christmas campaign (5% uplift compared to the previous year).- Online conversion growth through BridgeClimb.com of 5.1% (+1.2% over 3 years). - Increased EDM referrals to the website (+672% in FY18)- Achieved average social reach of 2mil+ per month (25% increase in 1 year)

Kings Park, Nsw, Au

Managing all digital marketing and ecommerce activity at the Australian retailer Noni B.Overseeing the online store daily operations, being responsible for online revenue and reporting on KPIs such as traffic, conversion rate and average customer order. Developing the digital marketing content calendar, managing multiple stakeholders and overseeing all digital marketing functions, including EDMs, CRM, social media, brand partnerships, affiliates, SEO, PPC and retargeting, as well as directing the website photoshoots.

London, England, Gb

Initially hired to manage social media and content creation, I quickly took ownership of digital marketing as a whole, overseeing PPC campaigns, developing email marketing strategies and managing Facebook paid advertising as well as all website content. My role overlapped with e-commerce and online merchandising, overseeing the product photo shoots,managing the CMS, creating and uploading product descriptions, managing the visual merchandising and updating the website and the blog with the latest content and imagery.Achievements: • Increased Facebook following 250% and Instagram following 5500%• Grew the subscriber list 100% with an average open rate of 26% (industry average is 17%), with click rates of 3.5%.• Introduced Facebook and Instagram paid posts and avertising• Designed and developed the brand’s new blog• Developed editorial calendar to improve rollout of more frequent and higher quality content to website and social media platforms

Hamburg, Hamburg, De

Student of the ground-breaking education initiative, 'Squared', developed by Google and endorsed by the IPA. I obtained a full scholarship through the Google Scholarship Programme, which offers top graduates a fully-funded place on the course.Some of the skills I have gained from this course include: • How to achieve seamless cross-channel integration• A better understanding of the customer journey and how it affects marketing strategy• Online business creation and e-commerce strategy• Mobile optimisation • A hands-on understanding of Google Analytics• Knowledge of SEO and SEM

As the executive producer in the Social team at Wunderman Panama I was in charge of the correct day to day management of all social media accounts, and ad hoc projects as well as managing costs and deadlines for the whole team. Main tasks:• Ensuring the correct daily management of all social media accounts, supervising the community managers.• Acting as the link between the account managers and the rest of the team to guarantee client satisfaction.• Developing and managing new projects with the content leader. • Liaising with the graphic designers and web development team to execute various projects, from day to day graphics for social media to full websites for a particular campaign.• Developing and attending client presentations.• Managing costs and deadlines and participating in strategic revisions. • Working the yearly strategies for several clients and a new competition and microsite for Copa Airlines.

London, Gb

StyleCard is a lifestyle club that rewards its members with exclusive discounts in fashion, beauty, restaurants, cafes and culture. As content creator and copywriter, I developed weekly content for StyleCard’s blog to give exposure to the featured brands.I helped with the project since its launch, giving feedback on design and content issues, and I participated in its success, signing more than 70 partners and 400 subscribers.

As Sales Assistant at Pretty Ballerinas in London, I had a broad range of tasks ranging from customer service to stock checking, receiving deliveries and managing and closing the till.Furthermore, being the only Spanish speaker in the team, I was in charge of regular communication with the head office, specially if there was any customer issue that needed to be resolved quickly.

New York, Ny, Us

As Marketing Communications Assistant, I worked mainly with three internationally renowned clients such as Pond's and Flora, overseeing their daily press clipping and compiling daily and monthly press coverage reports. My main achievement was successfully organising the launch of Pond's Gold Radiance in Spain, including an event in New York to present the product to the most influential Spanish beauty journalists and bloggers.Main tasks:• Creating and maintaining relationships with bloggers and journalists• Database management• Writing press releases and press kits• Managing journalist information, product and image requests• Overseeing the clients’ media appearances and writing daily and monthly

Master Of Science (Msc), International Marketing Communications

Certificate, Digital Marketing

Ma, International Marketing Communications

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication