Andrea González Graells Email & Phone Number

London, GB

London, GB

Taking a short career break to relocate with my family from Australia to London.

Newtown, New South Wales, AU

Ecommerce and Digital Marketing Consultancy for Hunter Candles. Providing insights and guidance across multiple areas:- Ecommerce Strategy and growth- Site content and merchandising- UX/UI- Loyalty- Email/CRM- Performance Marketing- Reporting

Surry Hills, New South Wales, AU

- Responsible for the digital and ecommerce strategy, defining the strategic roadmap to improve online sales, conversion rate, AOV, acquisition and retention on our DTC channel.- Lead and coached a newly-created, high-performing digital team, including Ecommerce Manager, Ecommerce Specialist, UX designer and Performance Marketing Lead.- Managed a digital.

Surry Hills, New South Wales, AU

Surry Hills, New South Wales, AU

Sydney, NSW, AU

Responsible for developing and executing BridgeClimb’s end-to-end digital strategy including website, Social Media, SEO, SEM, EDM as well as online and offline domestic marketing campaigns.- Manage BridgeClimb’s website (content, development, testing and optimisation) in Wordpress CMS reporting on sessions, conversion rate and revenue.- Responsible for.

Kings Park, NSW, AU

Managing all digital marketing and ecommerce activity at the Australian retailer Noni B.Overseeing the online store daily operations, being responsible for online revenue and reporting on KPIs such as traffic, conversion rate and average customer order. Developing the digital marketing content calendar, managing multiple stakeholders and overseeing all.

London, England, GB

• Initially hired to manage social media and content creation, I quickly took ownership of digital marketing as a whole, overseeing PPC campaigns, developing email marketing strategies and managing Facebook paid.
• Increased Facebook following 250% and Instagram following 5500%
• Grew the subscriber list 100% with an average open rate of 26% (industry average is 17%), with click rates of 3.5%.
• Introduced Facebook and Instagram paid posts and avertising
• Designed and developed the brand’s new blog
• Developed editorial calendar to improve rollout of more frequent and higher quality content to website and social media platforms

Hamburg, Hamburg, DE

• Student of the ground-breaking education initiative, 'Squared', developed by Google and endorsed by the IPA. I obtained a full scholarship through the Google Scholarship Programme, which offers top graduates a.
• How to achieve seamless cross-channel integration
• A better understanding of the customer journey and how it affects marketing strategy
• Online business creation and e-commerce strategy
• Mobile optimisation
• A hands-on understanding of Google Analytics

• As the executive producer in the Social team at Wunderman Panama I was in charge of the correct day to day management of all social media accounts, and ad hoc projects as well as managing costs and deadlines for the.
• Ensuring the correct daily management of all social media accounts, supervising the community managers.
• Acting as the link between the account managers and the rest of the team to guarantee client satisfaction.
• Developing and managing new projects with the content leader.
• Liaising with the graphic designers and web development team to execute various projects, from day to day graphics for social media to full websites for a particular campaign.
• Developing and attending client presentations.

London, GB

StyleCard is a lifestyle club that rewards its members with exclusive discounts in fashion, beauty, restaurants, cafes and culture. As content creator and copywriter, I developed weekly content for StyleCard’s blog to give exposure to the featured brands.I helped with the project since its launch, giving feedback on design and content issues, and I.

As Sales Assistant at Pretty Ballerinas in London, I had a broad range of tasks ranging from customer service to stock checking, receiving deliveries and managing and closing the till.Furthermore, being the only Spanish speaker in the team, I was in charge of regular communication with the head office, specially if there was any customer issue that needed.

New York, NY, US

• As Marketing Communications Assistant, I worked mainly with three internationally renowned clients such as Pond's and Flora, overseeing their daily press clipping and compiling daily and monthly press coverage reports..
• Creating and maintaining relationships with bloggers and journalists
• Database management
• Writing press releases and press kits
• Managing journalist information, product and image requests
• Overseeing the clients’ media appearances and writing daily and monthly

Master Of Science (Msc), International Marketing Communications

Certificate, Digital Marketing

Ma, International Marketing Communications

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication