Andrea Gouvêa Email & Phone Number

São Paulo, Brasil

São Paulo E Região, Brasil

Assortment planning and strategy, pricing and positioning of the outlets, sustaining sales growth and margins;Negociation and develop new suppliers;Monitoring, goal setting and merchandising store;KPIs: Markup, Average cost price and Stores breakeven.

São Paulo E Região, Brasil

An innovation company in the way of buying gym clothes, GYM's Briefcase brings a careful curation of sports-style products to your home. Easy to order, practical to buy and a love for receiving at home something designed just for you.

São Paulo E Região, Brasil

• Strategic approach to defining the assortment and positioning of the Homeware line, sustaining sales growth and margins;• Developed processes and schedules for all related areas - commercial, planning, allocation and marketing, ensuring changes to stores in less than six months;• Managed the style team of seven, focused on developing the best products/collections in the market, leading the Homeware category;• In the last four months, sponsored the Homeware Innovation project… Show more • Strategic approach to defining the assortment and positioning of the Homeware line, sustaining sales growth and margins;• Developed processes and schedules for all related areas - commercial, planning, allocation and marketing, ensuring changes to stores in less than six months;• Managed the style team of seven, focused on developing the best products/collections in the market, leading the Homeware category;• In the last four months, sponsored the Homeware Innovation project, introducing new ideas and exclusive capsule collections to points of sales.• Managed the annual research and travel budget. Show less

São Paulo E Região, Brasil

• Led the Textile Category project, responsible for the new store concept, assortment analysis, point of sale communication and campaign direction; resulting in a sales growth of 17% and margin growth of 15%.• Managed the development of textiles, homeware, bazar products, and non-food visual merchandising (bazar, electro-electronic and textiles);• Responsible for market research and leadership of new product procurement;• Promoted the own brand concept and category strategies… Show more • Led the Textile Category project, responsible for the new store concept, assortment analysis, point of sale communication and campaign direction; resulting in a sales growth of 17% and margin growth of 15%.• Managed the development of textiles, homeware, bazar products, and non-food visual merchandising (bazar, electro-electronic and textiles);• Responsible for market research and leadership of new product procurement;• Promoted the own brand concept and category strategies through products, store layout and point of sale communication;• Participated in new projects, introducing an innovative approach, including the industry;• Planned and organized the budget for research travel and search for new suppliers in different Far Eastern countries;• Developed people to participate in international trips for product definition, negotiations and POS. Show less

São Paulo E Região, Brasil

• Developed the Style area in the company, initially with a team of two professionals and then increasing to 16 stylists responsible for all Fashion categories;• Developed processes and schedules to ensure a stable and self-sustaining area;• Responsible for local and international market research, identifying the main fashion trends and adjusting brands by developing products and collections;• Coordinated training events with the visual merchandising area on new collection and… Show more • Developed the Style area in the company, initially with a team of two professionals and then increasing to 16 stylists responsible for all Fashion categories;• Developed processes and schedules to ensure a stable and self-sustaining area;• Responsible for local and international market research, identifying the main fashion trends and adjusting brands by developing products and collections;• Coordinated training events with the visual merchandising area on new collection and display concepts;• Prepared training materials and provided guidance to store staff;• Organized and produced fashion shows for each new collection, promoting a new fashion culture to the internal audience;• Participated in several layout and display projects, maintaining the concept of the collection throughout the process. Show less

São Paulo E Região, Brasil

• Designed and coordinated collections, and developed products through research via specialized sites and samples collected during international trips;• Responsible for collection design materials and display suggestions sent to the store visual merchandising team;• Prepared technical product specifications for garment development for the local and international markets;• Researched new models and patterns for each collection.• Developed the entire visual communication for the… Show more • Designed and coordinated collections, and developed products through research via specialized sites and samples collected during international trips;• Responsible for collection design materials and display suggestions sent to the store visual merchandising team;• Prepared technical product specifications for garment development for the local and international markets;• Researched new models and patterns for each collection.• Developed the entire visual communication for the garments, tags and labels of each collection. Show less

São Paulo E Região, Brasil

São Paulo E Região, Brasil

São Paulo, Brasil

Master’S Degree, Mba Em Negócios De Varejo

Ba (Honours), Graphic Design

Bachelor’S Degree, Fashion Design

SENAC_Brasil

Fashion Design

_ Fashion Fundamentals Sewing _ Fashion Pattern Cutting _ Drawing

Planejamento De Venda E Estoque

Bachelor'S Degree, Design And Visual Communications, General