Andrea Perez Email and Phone Number
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I’m a modern, fearless, digitally-driven and globally savvy brand and business leader with over 15 years of experience representing three of the most exciting, influential consumer brands in the world. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth. I’m particularly proud of my team’s work in delivering Nike’s highly successful World Cup 2014 and 2015 events, the successful launch and skyrocket growth of Brand Jordan Women's line, and the record years in sales and brand preference at PlayStation.Those with whom I work consider me a driven innovator, collaborator, storyteller, strategist and partner. I’m also one who continually strives to develop invested, ignited multicultural teams whose members love their work, believe in the mission and consistently make big things happen.Key strengths include: marketing, strategic brand management, e-commerce management, consumer insights, partnerships, innovation and general management. Geographies represented include: U.S., Canada, Latin America, Western and Central Eastern Europe, Africa and Australia. (Fluent in English and Spanish; learning Portuguese.)I welcome you to connect with me here and I'm open to selected advisory and speaking opportunities.
Hims & Hers
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Member Board Of DirectorsHims & Hers Mar 2021 - PresentSan Francisco, California, Us
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Svp Global Marketing - Product, Brand And Services (Playstation)Sony Interactive Entertainment 2022 - 2024San Mateo, California, UsI lead the strategy, architecture and positioning for the PlayStation brand and its Porftolio of product, services and stores. -
Global Vice President And General Manager, Jordan Women'SNike 2017 - 2022Beaverton, Or, UsI was the head of the Women's business for Brand Jordan globally, as well as of our collaboration partnerships. Responsibilities expanded to driving consumer innovation, insights and product creation, in addition to digital, marketing, finance, strategy and merchandising. -
General Manager, North America SoccerNike 2015 - 2017Beaverton, Or, UsAfter World Cup 2014, I was tapped to direct the company’s soccer business in the U.S. (the largest soccer market in the world) and Canada. I created vision and strategy for the category and today direct a 60+ member team in executing on brand marketing, merchandising, sales, operations, strategy and finance initiatives. I served as a member of Nike’s N.A. Senior Leadership Team and Global Football Senior Leadership Team. ✔ Revamped and accelerated the Nike brand in North American Soccer, driving the business to growth in a post-World Cup year while influencing a cadence of global innovation and brand heat.✔ Bolstered Nike’s brand positioning and consumer strength with the industry’s most important retailers✔ Led the signing of critical athlete, league and federation partnerships for the business.✔ Intensified the company’s excitement about women in sports by delivering a highly acclaimed Women’s World Cup campaign.✔ Named among the Top 15 Most Influential People in U.S. Soccer by Four-Four-Two magazine (2017).
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Sr. Global Brand Director, Global Football (Soccer)Nike 2012 - 2014Beaverton, Or, UsI led the strategy and execution of Nike’s global World Cup 2014 campaign—the company’s #1 brand priority in 2014 and the campaign with the largest budget company wide. I concurrently led brand strategy for future product innovations, including digital apps, performance marketing, product launches and top athlete strategies (including Neymar and Cristiano Ronaldo). ✔ Orchestrated the most successful Nike campaign ever (World Cup 2014), motivating a cross-functional, global project team that broke all previous Nike records for viewership and engagement.✔ Catapulted Nike to number-one position in market share – in every country – for Global Football, surpassing Adidas for the first time in company history.
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Global Brand Director, Nike TennisNike 2011 - 2012Beaverton, Or, UsI came in to revitalize the Nike Tennis brand after a period of underperformance. Working with extremely limited resources and a small budget, I devised a new brand strategy then led turnaround efforts across the division, with focus on product concepts, marketing, digital, retail, athlete involvement and tournament presence. ✔ With team, transformed category to emerge as a powerhouse of energy.✔ Launched the first innovation for Nike Tennis in many years, the Zoom Vapor, which was created in partnership with Roger Federer and Tinker Hatfield.✔ Created the first energy shoe ever done in the tennis category, the Zoom Vapor 287, which sold out in a matter of minutes.✔ Delivered a 200+% increase in social media followers in less than a year.
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Global Brand Director, Nike Foundation / Girl EffectNike 2011 - 2011Beaverton, Or, UsI drove brand strategy and on-the-ground executions for the Nike Foundation / Girl Effect, a nonprofit that aims to end poverty globally by empowering girls and women to lift themselves up. ✔ Conducted marketing insights studies across the developed world and Africa, utilizing findings to inform strategy.
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Associate Brand Manager, Marketing Leadership Development ProgramNike 2009 - 2010Beaverton, Or, UsI represented this elite leadership development program in Brand and Marketing as an associate brand manager. Nike's MDP has formed some of the top leaders in the Nike brand and offers rotations in high-growth, high-impact brand projects within the company.✔ Led a multinational team of 10 in launching and marketing the award-winning Nike Training Club digital app. ✔ Developed the Mexico Soccer Marketing Plan for World Cup 2010 / Write the Future.
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E-Commerce Manager, AmericasNike 2008 - 2009Beaverton, Or, UsI authored the business development strategy for the multi-million-dollar Latin America and Canada B2B e-commerce business, then led the team to achieve marked growth in online transactions for the year.
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Global Brand Management (Digital), Nike SportswearNike 2006 - 2008Beaverton, Or, UsWhile completing my MBA studies at Dartmouth (tuition sponsored by Nike), I supported global brand management focused on digital strategies
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Product Line ManagerNike 2005 - 2006Beaverton, Or, UsI served as merchandising and product management lead for Equipment.
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Marketing CoordinatorNike 2003 - 2004Beaverton, Or, UsI supported brand initiatives, conducted sales analysis and provided financial / budget planning for Marketing.
Andrea Perez Skills
Andrea Perez Education Details
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The Tuck School Of Business At DartmouthMaster Of Business Administration - Mba -
The University Of QueenslandMarketing
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Tecnológico De MonterreyMarketing
Frequently Asked Questions about Andrea Perez
What company does Andrea Perez work for?
Andrea Perez works for Hims & Hers
What is Andrea Perez's role at the current company?
Andrea Perez's current role is CMO | Senior Marketing and Business Leader | A modern marketer who builds brands and drives growth | Formerly @ Nike @ Jordan @PlayStation.
What is Andrea Perez's email address?
Andrea Perez's email address is an****@****ike.com
What is Andrea Perez's direct phone number?
Andrea Perez's direct phone number is (503) 671*****
What schools did Andrea Perez attend?
Andrea Perez attended The Tuck School Of Business At Dartmouth, The University Of Queensland, Tecnológico De Monterrey.
What skills is Andrea Perez known for?
Andrea Perez has skills like Brand Management, Integrated Marketing, Strategy, Customer Insight, Marketing, Cross Functional Team Leadership, Social Media, Marketing Communications, Strategic Planning, Product Marketing, Merchandising, Management.
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