Andrea Grech Email & Phone Number

Oakville, Ontario, Canada

Oakville, Ontario, Canada

Toronto, Canada Area

• Pitched and executed creative ideas based on client briefs that addressed the brand’s needs and targets.• Engaged and inspired a B2B audience by researching and writing long form content for the agency’s blog and participating in P&G’s weekly podcast discussing top digital trends.• Lead creative projects including the agency’s 2019 client holiday gift that included digital elements such as an engaging how-to video and behind-the-scenes blog article that engaged and inspired client partners. Managed Viacom’s social media accounts daily by creating and writing posts to engage employees and a B2B audience.• Contributed to the live coverage of the 2018 MTV VMAs by crafting social media posts highlighting culturally impacting moments from the show. The coverage resulted in one of the highest engaged Instagram posts for the Viacom brand which performed 94% above the event average and boosted the brand’s visibility and awareness.• Attended Advertising Week NYC 2018 and interviewed and captured social media content for Viacom’s LinkedIn and Instagram accounts, which increased the brand’s awareness as an industry expert and increased engagement among their B2B audience.

Toronto, Canada Area

Managed and optimized Workopolis’ social media profiles by creating and distributing unique and engaging content across a range of digital platforms.• Grew Workopolis' social media audience and reached over 100K Facebook fans.• Increased Facebook engagement in February 2018 by 81% MoM, and exceeded growth targets, by identifying suitable content based on audience demographics as well as by amplifying content with advertising dollars.• Conducted social media analysis/audits of Workopolis competitors and formulated actionable insights.• Developed and executed social media strategy with clear growth targets as well as key tactics to reach outlined objectives in Facebook, Twitter, Instagram, Pinterest, and Google+.• Reported monthly on social media engagement and audience growth to identify KPIs and actionable insights.• Managed brand-aligned annual content calendar which included monthly Twitter chats which saw an increase in audience participation in January 2018 by 5% MoM and engagement growth in March 2018 by 100% MoM by promoting event in email newsletters and promoted tweets. • Attended industry events quarterly to develop social media content which increased engagement on average by 2% MoM as well as brand awareness. • Pitched story ideas, interviewed industry experts, and wrote 2 blogs monthly geared towards growing and engaging B2C/B2B audiences.• Presented to 40+ job seekers quarterly sharing insights on personal branding therefore increasing Workopolis’ awareness.

Mississauga, On Canada

Managed the voice of the brand across various social media channels. Defined, developed, and implemented social media strategy and engaged audiences with digital content.• Winner of Rogers Employee of the Year in 2015.• Led the growth of The Shopping Channel’s social media audience and achieved over 140K Facebook fans, over 16K Twitter followers, and over 10K Instagram followers.• Developed and implemented social media strategy and best practices across various platforms and social communities including Facebook, Twitter, Instagram, and YouTube.• Produced digital content (ie. videos, photos, how-to tips, Q&A etc.) which contributed to the increase of Facebook engagement in 2014 by 215%.• Ideated, researched, and wrote 2-4 blogs monthly which engaged TSC’s target audience.• Grew TSC’s social media following by over 30% in 2016 and Facebook All Touch Revenue by over 25% in 2015 through paid social media advertising, contesting, digital influencers, and content sharing partnerships. • Received over 1.2M YouTube video views in 2015 due to Google/YouTube advertising as well as tagged vendor and product videos reaching a new customer base.• Launched TSC on Instagram in 2015 with a 30 second promotional video to increase awareness.• Executed monthly and quarterly social media reports establishing KPIs and actionable insights for future campaigns.• Worked with PR teams to execute brand statements and crisis management on social media.• Supported in planning and executing customer events consisting of 40-80 guests.• Managed TSC’s marketing internship program and mentored 2-3 interns yearly, which contributed to achieving company sales targets.• Assisted in the social media coverage of the 2015 Grammy Awards on City helping achieve engagement targets.

Toronto, Canada Area

• Researched, interviewed and wrote 8-10 advertising features weekly for clients.• Edited blogs written by freelancers daily. • Coordinated promotional pieces for multiple local weekly newspapers in Toronto.

Vaughan On Canada

• Achieved quarterly sales targets by developing marketing plans for potential and existing advertisers.• Initiated and executed contests/promotional features for newspaper published twice weekly. • Executed creative briefs for effectiveness and accuracy.• Paginated newspaper and allocated space for editorial and advertising content.

Nottawa, On Canada

• Researched and wrote interior design articles on local home builders.

London, On Canada

• Researched and compiled information to produce daily segments for live morning show.• Wrote daily scripts and copy for news stories, news anchors, news crawl, and website.• Pitched and executed segment ideas.• Assisted in the production of mobile events such as Disney on Ice and Monster Jam.• Assisted in establishing news line-up relevant to local audience.

Richmondhill, On Canada

• Reported lifestyle segments, historical facts and event listings on-camera for York Region Living.• Crew member for Daytime York Region

• Timed the length of entire live show and provided counts to director and other crew members.• Entered footage and descriptions in video library and retrieved information.• Attended promotional, strategy, and planning meetings monthly.

Bachelor Of Applied Arts, Media Studies

Diploma, Journalism