Andrea Gutiérrez Marty Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

Plano, Texas, United States

Miami, Florida, United States

Served as part of 6-student MBA consultant team for Brazil's Itau Private Bank as a key pillar of a broader internal strategy project by delivering a value proposition for wealth management services.

Chicago, Illinois, United States

Chicago, Illinois

Lead annual commercial planning & development of forecasting tools providing a clear recommendation to leadership for path to hitting the volume growth needs of the company.Lead development, and implementation of Sales Division KPIs.Monitor timely coordination/evaluation of national sales programs and deliver communication.Propose enhancements to improve how the Sales Enablement Team can track sales performance and identify opportunities for continued sales growth.

Chicago, Illinois

Product owner of field sales enablement web based platform.Lead distribution goal planning & tracking process.Support Chief Sales Officer through monthly forecasting and reporting, leading distribution drive initiatives & calls with sales leadership, and meeting materials.

Chicago, Illinois

Lead integrated field sales reporting initiatives.Create internal & external forecasting models and tools for new item launches.Develop fact based 1-2 page selling stories for field sales.

Chicago, Illinois

Consult innovation initiatives and forecast, optimize, and validate product launches with a focus on the CPG industry.Model and forecast sales effectively using in market data, consumer demand principles, and consulting on marketing plans to deliver high impact strategic results to clients.Drive revenue by delivering accurate forecasts to 10 CPG clients in 5 countries.Lead the company’s Central Region Employee Resource Group, HOLA (Hispanic Organization of Leaders in Action), through efforts in recruitment and networking, professional development, community outreach and engagement/education.Organized and led a professional development workshop for 40+ student affinity group leaders at Xavier University.

Cincinnati, Ohio

Evaluated concept potential and product development recommendations to develop client reports that impacted various product innovation strategies and decisions for P&G.Forecasted volume for restages and line extensions, and evaluated concept potential in the market place through the use of in house tools for Baby, Family, and Feminine Care categories at P&G.

Bentonville, Ar

Contributed to company milestone by diagnosing the removal of specific SKUs to maximize category performance while identifying an 12% private label growth opportunity.Created and distributed convenience store tracker for fast growing products, top performing items by market, and category performance to identify optimal assortment opportunities for the Sam’s Club business member.Investigated categories in Health and Wellness to create detailed reports consulting the client on key business issues surrounding innovation and category development.

Cambridge, Massachusetts

Participated in the MIT Undergraduate Research Opportunities Program (UROP) conducting research at the Institute for Soldier Nanotechnologies. Researched bio-mimetic polymers with applications in stem cell differentiating hydro gels.

Master Of Business Administration - Mba, High Distinction

Activities and Societies: Co-President Michigan Marketing Club; Consortium Liaison; VP Awareness & Advocacy First at Ross - First Gen/Low.

Bachelor Of Science (B.Sc.), Management Science

Activities and Societies: Alpha Chi Omega, Association of Puerto Rican Students, Baker House Executive Board - Programming (2012) &.