Andrea Hannos Email & Phone Number

Vancouver, Canada Area

Vancouver, Canada

Advised and communicated to executive and senior management on business and marketing analyticsPerformed thorough market research and competitive analysis to understand and effectively communicate product value propositions and establish brand identityWorked within budget parameters to develop and implement marketing strategies by analyzing key data and leveraging customer insights, increasing revenue from 5 product lines by 56% over 12 monthsPlanned and launched innovative, creative and effective communication campaigns, such as MESENTREK, which resulted in 5000+ video views for a niche stem cell research marketIncreased website traffic 31% and eCommerce revenue 61% in one year for product portfolio utilizing social media and inbound marketing techniquesManaged Marketing Specialists and collaborated effectively across groups, including Sales, Research and Development, and Business Development to achieve business goals

Vancouver, Canada

Created and executed lead generation initiatives across all channels, including email, trade shows, print and online advertising, to deliver on brand strategy and marketing objectivesCrafted compelling audience-specific messages and tools, including product videos, brochures, whitepapers, presentations and how-to-guidesGenerated website content focused on search engine optimization (SEO)Utilized excellent copywriting ability to clearly and simply convey complex ideasDefined and tracked campaign effectiveness and adjusted strategies accordingly

Vancouver, Canada

Developed print and online materials and coordinated marketing activities to promote products and servicesCollaborated on key messaging for effective product promotionPreserved brand integrity by monitoring the consistency and quality of marketing contentCoordinated international marketing activities for foreign offices and maintained company trademarks

Tyler, Texas

Performed biomedical research in expression and genetic regulation of factors involved in human normal and neoplastic cells. Studies investigated post-transcriptional regulation of plasminogen activator inhibitor-1 (PAI-1).

Msc, Biology, 4.0 Gpa

Activities and Societies: All-American - Road and Track Cycling

Bsc, Cell Biology

Activities and Societies: Track and Field Varsity Athletics - Big Block Club