I lead the development of data-heavy enterprise and B2B web-based software in the CPG e-commerce space used daily by our staff and the world's leading consumer brands and retailer clients.• Steering collaborations with stakeholders, managers, engineers, and users, I deliver meticulously-crafted, user-centered solutions within an Agile, and iterative environment.• Defining the structure and flow of solutions with complex technical requirements, I streamline data-intensive workflows, and ensure the user-friendly representation of intricate data sets.• Leading the design utilizing object mapping, journey maps, user flows, wireframes, and interactive high-fidelity prototypes to articulate solutions, using Figma and other tools.• Facilitating design reviews, I gather user feedback, along with user data, and foster alignment and collaboration between teams through the design and development lifecycle to drive forward UX innovations.• Setting the stage for the company's scalable growth from a UX and design perspective, I am responsible for: -- Collaborating with stakeholders on project strategy including prioritizing MVP features vs later iterations, refining requirements, and establishing success metrics for projects. -- Cultivating and implementing UX and design processes to improve communication and collaboration among design, product and engineering teams, and resulting in increased productivity and less revisions. -- Advocating the principles of UX, design thinking, and systems thinking across the organization.

• As sole designer, led end-to-end design for multiple B2B and enterprise applications in the digital commerce space, collaborating with product, engineering, client services, and leadership. Developed flows, wireframes, high-fidelity mockups, and complex prototypes using Axure.• Developed and maintained the company's first design system, applying atomic design principles, and incorporating style guides, component libraries, and best practices. Led weekly review meetings with engineering to streamline the design process and enhance team collaboration.• Developed a UX Debt Log with a scoring process and review cadence to prioritize and address UX debts across applications.• Applied UX methodologies to improve user satisfaction, streamline workflows, and enhance overall product usability and accessibility.• Researched and developed user personas and a job-to-be-done database to support user-centered design decisions across applications.• Implemented various user data analytic tools, including Google Analytics dashboards, Google Tagging, and Hotjar, resulting in enhanced insights and informed decision-making for product improvements.• Conducted user research, including group feedback sessions, 1:1 interviews, A/B testing, prototype usability testing, polls, and questionnaires using Axure, Hotjar, Google Forms, Google Optimize, and UserTesting.• As a founding member of the Diversity, Equity, and Inclusion Committee, collaborated on initiatives to foster a more inclusive workplace culture.

Created and launched District 805, an online brand offering custom apparel, gifts. Designed and developed diverse product line, created and managed website, created marketing collateral and managed marketing initiatives. Prior to District 805, built, launched and sold an e-commerce website and product line, This Old Pup.

• Created marketing collateral, conducted user experience audits for websites and proposed enhancements, assisted in updating and maintaining brand websites. Produced and collab'd with design firms on architectural renderings, planned marketing events, brokerage dinners and grand openings related to the St. Louis office, and assisted with other project management administrative functions.

• Website development with a focus on brand development, user experience and ecommerce optimization.

• Designed and developed children's and women's fashion/casual footwear for both private label and branded lines.

• Led comprehensive marketing efforts for multiple brands including Five Star Beach Properties, Bliss Beach Rentals, and Destin Luxury Auto Rentals, collaborated on app development, managed team of freelance creatives, implemented and tracked marketing and lead generation initiatives.

• Designed and developed children's footwear for various licensed, branded, and private label lines at Brown Shoe Company. Collaborations with licensors such as Marvel, Nickelodeon, Disney, Mattel, Hasbro, and Lucas Films.