Drive brand awareness, customer engagement and sales growth through a variety of direct marketing channels, including digital marketing, sales enablement and events• Ensure branding, messaging and design are consistent and effectively represent the company• Provide project management for the creative execution of all product launches, brand initiatives and marketing programs• Create, design and execute compelling and effective emails, landing pages, flyers, videos, ads, blog… Show more Drive brand awareness, customer engagement and sales growth through a variety of direct marketing channels, including digital marketing, sales enablement and events• Ensure branding, messaging and design are consistent and effectively represent the company• Provide project management for the creative execution of all product launches, brand initiatives and marketing programs• Create, design and execute compelling and effective emails, landing pages, flyers, videos, ads, blog articles and social media campaigns, maintaining a cohesive story across all channels• Develop, produce and publish marketing collateral materials in collaboration with product management, marketing, graphic designers and other stakeholders• Leverage the voice of the customer regularly and use insights to develop buyer personas, buyer journeys and marketing strategies Show less

Help small businesses grow their presence through tailored marketing strategies. Specializing in comprehensive marketing plans, competitive analysis, digital content optimization, and creative campaign development.• Establish unique brand identities and strategic positioning to grow awareness and stand out in a competitive landscape• Deliver a customized marketing plan that outlines goals & objectives, situation analysis, target market, market segmentation, buyer personas, branding… Show more Help small businesses grow their presence through tailored marketing strategies. Specializing in comprehensive marketing plans, competitive analysis, digital content optimization, and creative campaign development.• Establish unique brand identities and strategic positioning to grow awareness and stand out in a competitive landscape• Deliver a customized marketing plan that outlines goals & objectives, situation analysis, target market, market segmentation, buyer personas, branding & positioning, value propositions, inbound strategies, and paid advertising• Create and/or revise website content to better align with SEO best practices• Design impactful campaigns across multiple social media platforms to garner attention and generate quality leads• Set specific, measurable KPIs that align directly with marketing goals and establish a reporting system to track and analyze metrics Show less

Create and implement communication programs to ensure that advertising, branding, promotions, and announcements are in line with corporate objectives• Deliver marketing projects for products and services that promote productivity through sustainable mining solutions• Establish brand identity and value propositions for offerings that combine equipment, sensors, software packages, and lifecycle support• Communicate messaging around latest technical innovations that improve… Show more Create and implement communication programs to ensure that advertising, branding, promotions, and announcements are in line with corporate objectives• Deliver marketing projects for products and services that promote productivity through sustainable mining solutions• Establish brand identity and value propositions for offerings that combine equipment, sensors, software packages, and lifecycle support• Communicate messaging around latest technical innovations that improve performance while reducing carbon footprint• Collaborate across functions, departments, and regions on major projects and go-to-market strategies• Produce a broad range of content for marketing materials, sales tools, presentations, and events• Develop multi-channel campaigns that spark awareness, foster engagement, and generate leads• Leverage market research to design annual marketing plans that align with growth objectives Show less

Product evangelist and subject matter expert managing upstream and downstream initiatives to grow brand awareness and increase market share within the dental industry• Establish key messages and brand positioning for multiple product lines• Design marketing plans through analysis of market data, industry trends, and customer behavior • Create content for sales tools and marketing materials utilized by a global salesforce• Responsible for product development from concept to… Show more Product evangelist and subject matter expert managing upstream and downstream initiatives to grow brand awareness and increase market share within the dental industry• Establish key messages and brand positioning for multiple product lines• Design marketing plans through analysis of market data, industry trends, and customer behavior • Create content for sales tools and marketing materials utilized by a global salesforce• Responsible for product development from concept to commercialization• Plan and implement go-to-market launch strategies • Manage and maintain products throughout the various stages within their lifecycle• Regularly facilitate market research, trend analysis, and voice of customer surveys• Leverage marketing analytics to create campaigns that build awareness and grow market share• Train salesforce on products via email communications, webinars, and group sessions Show less

Plan and facilitate various corporate events for a rapidly growing network marketing company• Coordinate 300+ city meetings across the globe annually• Train and manage team of meeting coordinators • Planning and execution of distributor incentive trips, international regional conferences, black tie events, and annual worldwide convention of 7,000+ attendees• In-depth experience with all facets of event management: budgeting, site inspections, contract negotiation, housing… Show more Plan and facilitate various corporate events for a rapidly growing network marketing company• Coordinate 300+ city meetings across the globe annually• Train and manage team of meeting coordinators • Planning and execution of distributor incentive trips, international regional conferences, black tie events, and annual worldwide convention of 7,000+ attendees• In-depth experience with all facets of event management: budgeting, site inspections, contract negotiation, housing, food & beverage, travel, staffing, marketing, signage, interpreting, etc. Show less