Control and manage how HealthCap is exposed to the public.Assure that consumers associate positive responses with HealthCap.Help drive advertising and marketing initiatives.Develop and lead the annual brand strategy.Develop plans and execute projects that support the broader marketing strategy.Lead development of consumer communications in collaboration with corporate advertising.Set objectives, strategies, tactics, and targets for all elements of the marketing mix.

Maintains and coordinates corporate websites with updated and relevant marketing materials.Creates and distributes marketing content to engage current and prospective clients and agents.Identifies, coordinates and analyzes regional prospect opportunities.Organizes trade shows and annual meetings for members, agents and prospects.Supports the growth and maintenance of our web-based Quality Assurance Program.Shapes Risk Management seminars and events to drive client loyalty.

● Extensive experience in print design including logo creation, branding and layout● Design and develop websites utilizing HTML and CSS and WordPress● Design and develop email utilizing IBM Silverpop, MailChimp and hand-coding with HTML

● Constructed templated web demos for clients utilizing HTML, CSS and API ● Conceptualized wireframes, storyboards, user flows, process flows and site maps to communicate interaction and design ideas● Built online asset library to house the company’s client resources ● Maintained and updated company’s 90 page WordPress website● Assisted in crafting email marketing campaigns to 20,000 recipients tailored to 6 customer personas● Designed and developed over 20 weekly downloadable white papers averaging 8-10 pages each● Procured and uploaded weekly blog posts and created imagery to accompany them

● Support marketing activities to attract existing and new buyer hubs through seamless execution of events● Responsible for $100K event budget● Research event opportunities and logistics● Coordinate internal planning such as kick off and debrief meetings and practice sessions● Plan logistics (catering, presentation production, folders, name badges, onsite coordination and registration support)● Event analysis to identify local client penetration and integration

MARKETING● Update and maintain all marketing materials for the company including PowerPoint presentations, signage,and web layout● Design divisional materials to align with corporate branding● Create/layout product logos, PowerPoint templates, product signage and banners, and product brochures● Retouch photography, resize and format for web use● Complete responsibility for all technical shows domestic and abroad through management of $100K budget● Handle all logistics of shows (floor layout, disposition of show properties, and staff coordination)● Communicate the benefits of the technical properties in writing and graphicsPROJECT COORDINATOR● Create and maintain timing for component ordering and build requirements based on input and orders from customers, engineering andprogram management● Maintain build schedule for prototype tests structures and show samples● Maintain inventory levels for build schedule while ensuring the most current engineering levels are utilized● Responsible for $1.5M build budget

● Assisted the Sales team by organizing presentations, managing timing and assisting with pricing of prototype orders to customers, and maintaining databases for reporting.

● Managed the front desk greeting visitors, directing calls, and maintaining voicemail system● Assisted Accounts Payable and Payroll Administrator● Supported the Quality Assurance department by maintaining reports, and served as a QS-9000 internal auditor.

● Basic teller operations and cash balancing