Responsabilities: Make categories and products profitable through an adequate portfolio, excellent quality products, competitive costs, differentiated price index, guaranteeing optimal and timely supply.Achievements:• Developed and launched more than 80 own brand products and more than 40 commercial or exclusive brand products.• Improvement of more than 5% in gross margin, via cost.• Have more than 30% share in the categories from total sales in Mercaderia.• Improvement of… Show more Responsabilities: Make categories and products profitable through an adequate portfolio, excellent quality products, competitive costs, differentiated price index, guaranteeing optimal and timely supply.Achievements:• Developed and launched more than 80 own brand products and more than 40 commercial or exclusive brand products.• Improvement of more than 5% in gross margin, via cost.• Have more than 30% share in the categories from total sales in Mercaderia.• Improvement of the average payment term in more than 10 days. Show less

Responsabilities: Get clients to generate income for a company with innovative brand management proposals in endowment garments and merchandising products.Achievements:• Serve well-known clients such as Prebel, Socoda, Solla and Familia, in less than a year with an approximate profitability of 40%.

Responsabilities: Define the brand strategy to achieve the company's sales objectives through a process of product development, production, definition of margins, launch and management at the points of sale.Achievements:• Increase total brand sales in 23%.• Relaunch of categories within the brand with increases in sales of 155%..• Developed and launched Social Media strategy for the brand with cero investment.• Established third party relationship with distributors that… Show more Responsabilities: Define the brand strategy to achieve the company's sales objectives through a process of product development, production, definition of margins, launch and management at the points of sale.Achievements:• Increase total brand sales in 23%.• Relaunch of categories within the brand with increases in sales of 155%..• Developed and launched Social Media strategy for the brand with cero investment.• Established third party relationship with distributors that increased our distribution channel in 15%. • Launch of two new product lines, increasing brand sales by 35%.• Improved margin by 15% by reducing the production cost. Show less

Responsabilities: Management of the brand image through advertising, marketing activities, launches and budget control.Achievements:• 10 successful launches to achieve more than 65% market share.• Reduced the agency commission fee in 5%.• Achieved 90% Brands TOM optimizing advertisement investment.• Gained recognition of Colombia’s most loved brand Nosotras.

Responsabilities: Category manager in charge of optimizing supermarkets shelves profitability and having the right assortment of products. Analyze sales information and detect opportunities to increase sales per store.Achievements:• Obtain 100% supermarkets category management process in Colombia.• Optimized launching products exhibition to double the space.• Increased category profit in more than 4%.