Andrea Spears Hoard Email & Phone Number

Franklin, Tn

Drove the development and management of the overall Retail strategic product and marketing initiatives to ensure growth and profitability objectives were met. Championed the development and execution of strategic product/marketing initiatives that positively impacted the use of customer/client programs in established and new channels including: product/market positioning; customer engagement/fee generation programs; product enhancements; new product/channel development; and profitability/trend monitoring. Led cross‐functional teams with members representing product, finance, sales, operations, creative services, client solutions, legal, IT, and other departments as required.Lead Strategic Planning-Responsibilities include: delivering the product line value proposition, leading cross‐functional teams, defining program objectives, defining and overseeing creative/positioning strategies, driving and leading initiatives for the product line, and reporting plans and results to senior management. This position touched all product marketing and customer/client facing programs and directly supports the front line of Account Executives on account calls and meetings driving strategic initiatives with clients and prospects.New Product/ New Channel DevelopmentResponsibilities include: identifying and prioritizing new product introductions, championing needed changes to product functionality, identifying and driving new channel initiatives, and partnering in the development of new products based on consumer and sales input. Direct Management ResponsibilityResponsibilities include: supervise the activities, goals, results and performance of the Package Product/ Marketing team. This position is responsible for coaching direct reports to ensure excellent career planning, skill development, goal attainment and appraisals.

Franklin, Tn

Award: Standing Ovation Award (for launching a brand new product)

Franklin, Tn

Managed a team of 3-5 associates that included account managers and an analyst. Managed the Southeastern regional clients. My team was responsible for 23 out of the 50 states. My team was responsible for building a solid relationship with our clients, which consisted mostly of financial institutions. Managed the implementation and execution of marketing campaigns throughout the year with each client. Assisted my team and managed the timeline and kickoff events of these clients to ensure 100% accuracy.

Franklin, Tn

Managed and maintained a large base of Financial Institutions client relationships. Responsible for data entry into systems, working with a graphics team to ensure flawless proofs for clients and maintaining great relationships with clients. Produced timely and accurate client campaigns and events. Assisted the client in customer service issues, along with training their new staff about existing benefits within the program. Assisted the sales team in organizing a marketing timeline over the course of a year with all clients.

Franklin, Tn

Assisted 5-8 Account Executives and one Vice President of Sales. Prepared sales presentations, made copies, sent client materials and served as a liaison with several clients. Ensured that each Account Executive had all necessary materials for their presentations. Ran certain Profitability Analysis for the clients to show the a projected growth margin for their upcoming marketing campaigns.

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services

Activities and Societies: Student Orientation Leader, Student Alumni Ambassador, Fellowship of Christian Athletes, Alpha Kappa Psi.

High School Diploma, General Studies, 12

Activities and Societies: Student Counsel, Basketball, Volleyball, Track, Jr. Civitian, Fellowship of Christian Athletes