Andrea Hopelain Email and Phone Number
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General management leader with passion for building memorable consumer-first brands and driving long-term loyalty through ambitious and actionable transformation strategies. Insight driven innovator with deep marketing prowess at the intersection of interactive entertainment, consumer products and technology. Notable Recognitions:Adweek's Most Powerful Women in SportsSports Business Journal Game ChangwrHashtag's Engagement Executive of the YearBrand Innovators Women to WatchSpecialties: * Brand Management and Business Strategy* Transformation, Category Expansion and Growth * P&L Management, Revenue Creation and Scaling* Data Management * Mergers and Acquisition* Customer Strategy and Retail Development* Community Development and Management* Leadership, Staff Development and Motivation* Lean Manufacturing
Ea Sports
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Gm | Svp Publishing, Ea SportsEa Sports Nov 2023 - PresentVancouver, CaOversee Global Franchise Strategy, Brand Development, Marketing, Commercial and Business Management, Creative, and Communications for Multi-$B Portfolio of leading Sports Entertainment Properties. EA SPORTS portfolio, includes EA SPORTS FC, Madden NFL, College Football, Formula 1, UFC, PGA, NHL and WRC, reaching a community of more than 350M fans annually.
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Svp Brand, Ea SportsEa Sports Jan 2021 - Dec 2023Vancouver, Ca
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Board MemberSan Carlos Charter Jun 2023 - PresentGoverning body of the San Carlos Charter School and its corporation. Primary responsibilities include: Fiscal oversight, Charter implementation and renewal, Executive Director Oversight, Strategic Planning, Relationship Management, Implementation of Policies & Procedures and Outcome Orientation.
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Vice President, Global Brand Management And MarketingElectronic Arts (Ea) Jul 2018 - Dec 2020Redwood City, Ca, UsLeadership over Brand Management and Marketing for Electronic Arts entertainment game brands across console, PC, and Mobile including The SIMS, Need For Speed, Plants vs. Zombies, Dragon Age and Battlefield. -
Vice President Global Brand Strategy & MarketingHasbro May 2014 - May 2018Pawtucket, Ri, UsGM oversight over portfolio of world-wide franchises including Disney Princess & Frozen, DreamWorks/Universal Trolls, Disney Descendants, Hanazuki, and Littlest Pet Shop, delivering multi-year, omni-platform franchise plans, multi-screen content to commerce, retail/etail strategies, global hardlines, consumer products and go-to-market plans. Leadership of business efforts to pitch and secure new-to-company licensed deals, setting up internal category and manufacturing team for fashion dolls and expanding revenue potential by upwards of $500M annually. -
Vice President MarketingSony Pictures Entertainment Jul 2012 - Apr 2014Culver City, Ca, UsLed Sony Pictures Television franchise building and development efforts for Domestic and Global Brands like Breaking Bad, Shark Tank, Justified, and The Blacklist. Successfully established, launched, sustained and monetized programming and franchise content across all traditional and emerging distribution platforms and ancillary business lines. Expanded revenue potential through category management and licensing efforts. -
Director Marketing, Disney Xd, Disney Channels WorldwideThe Walt Disney Company Aug 2008 - Jul 2012Burbank, Ca, UsAppointed to build, launch and grow a new global brand under The Walt Disney Company in Feb 2009 targeted towards Kids 6-11. Driving force in setting network position and consumer outreach. Built highly successful, creative experiences with Disney XD’s brand and series to engage consumers, drive awareness, generate revenue and fuel network success. -
Sr. Manager, Affiliate MarketingDisney And Espn Media Networks Apr 2006 - Jul 2008Bristol, Ct, UsPromoted to lead team in setting strategic sales and marketing direction for revenue growth within Entertainment and News vertical of industry leading portfolio of networks. Created strategic marketing plans and implemented brand awareness initiatives to secure and maintain nationwide cable, satellite, and IPTV carriage and distribution. -
Manager, Affiliate MarketingDisney And Espn Media Networks Oct 2004 - Mar 2006Bristol, Ct, UsStewarded trade and consumer sales and marketing campaigns through all phases of launch and maintenance to further the branding, distribution and value building efforts of Disney and ESPN Media Networks.
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Affiliate Marketing RepresentativeDisney And Espn Media Networks Jan 2004 - Sep 2004Bristol, Ct, UsCo-created Disney’s Learning Together!, an expansive pro-social program, encompassing five individual campaigns, to engage key audiences and affiliates Planned, organized and executed promotions and ad sales marketing programs and materials for western region systems and MSO’s
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Marketing & Promotions CoordinatorFox Sports West, Prime Ticket, Fox Sports San Diego Jan 2000 - Jan 2003Los Angeles, Ca, UsEfficiently executed all programs, campaigns and events while working with internal and external partners to further brand awareness and incentivize viewership during key sweeps periods.
Andrea Hopelain Skills
Andrea Hopelain Education Details
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Ucla Anderson School Of ManagementBoard Readiness -
Ucla Anderson School Of ManagementBusiness
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University Of MichiganCommunication And Media Studies
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University Of MichiganFilm/Video/Tv
Frequently Asked Questions about Andrea Hopelain
What company does Andrea Hopelain work for?
Andrea Hopelain works for Ea Sports
What is Andrea Hopelain's role at the current company?
Andrea Hopelain's current role is CMO | GM | Passion for Building Memorable Consumer-First Brands | Transformation and Growth Driver | Adweek's Most Powerful Women in Sports and SBJ Game Changer |.
What is Andrea Hopelain's email address?
Andrea Hopelain's email address is ahopelain@ea.com
What is Andrea Hopelain's direct phone number?
Andrea Hopelain's direct phone number is +140172*****
What schools did Andrea Hopelain attend?
Andrea Hopelain attended Ucla Anderson School Of Management, Ucla Anderson School Of Management, University Of Michigan, University Of Michigan.
What skills is Andrea Hopelain known for?
Andrea Hopelain has skills like Brand Management, Digital Media, Marketing, Online Advertising, Entertainment, Social Media, Creative Direction, Television, Strategy, Social Media Marketing, Digital Strategy, Digital Marketing.
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