We are solving the no. 1 health issue in dogs -- dental disease -- with our best-in-class oral care line utilizing microbiome technology and research-backed natural ingredients.. Our approach makes is easier, significantly more effective, and safer to care for our pet's oral health. With our IP, new forms, and high-quality, clinical ingredients, we are creating the highest standards in the industry.First microbiome line to live under This Dog's Life umbrella.

This Dog's Life is developing best-in-class products, with our first being Bye Bye Dog Breath, a line of innovative oral care solutions for dogs utilizing microbiome technology, solving the no. 1 health issue in canines: dental disease. We also proudly support other forward-thinking brands, focused on quality, sustainability, and transparency, on our website. Responsibilities overview• Conducted extensive R&D dog oral care space to create the highest standards in a category that has remained stagnant for decades. mix. With our IP, new forms, and high-quality, clinical ingredients, we are a category leader. • Defined and developed business plan and pitch decks and determined operational requirements. Successfully attracted investment opportunities. • Launched curated marketplace supporting innovative owned product line alongside emerging mission-driven brands committed to pushing the industry forward with better-for-your-dog essentials. • Manage and lead a team of professionals in marketing, creative, advertising, product development, operations, and finance to position This Dog’s Life as the trusted destination for dog parents.• Identify and develop new revenue opportunities for expansion, including introducing more owned products and onboarding complementary emerging brands on marketplace along with expansion into wholesale. Results include increase in lifetime value, average cart value, repeat customer rate, and brand awareness. • Establish and maintain strong relationships with suppliers, distributors, manufacturers, and experts in the R&D/product development space to create superior and innovative products in the pet category. • Identify domestic and global online and physical retail partners, develop, and maintain wholesale and dropship agreements for merchandise, and managed all retailer and D2C sales and communications, including with Nordstrom and Verishop.

Developing innovative content strategies to reach audiences on various platforms, including through social media, video, newsletters and on Entrepreneur.comLeading Entrepreneur’s tentpole list, the Top Company Cultures Overseeing Women Entrepreneurs, Entrepreneur.com’s platform specifically focused on supporting female founders, leaders and those wanting to take their career to the next level. The objective is to build a strong online community through our: • Engaging, inspiring and actionable content • Robust mentor network, allowing people to seek advice on a range of topics • Offline community events, including intimate dinners and large meet-ups • Comprehensive business courses to help women tackle business strategiesManaging staff writers for various series on Entreprneeur.com and Women EntrepreneurWorking with sales and marketing in developing editorial content, packages and hubs for advertisers

• Working on a variety of sections for the online publication with responsibilities including editing news pieces from staff writers, producing packages and series with the special projects team and overseeing a large stable of dynamic, high-quality contributors.• Responsible for improving the contributor network through expansion, increasing cross-platform opportunities and recruiting key influencers in various industries.• Played an active role in Entrepreneur.com’s growth in increased page views, unique visitors and advertisers.• Oversaw a number of weekly series for Entrepreneur, including The Grind, Ask the Expert, College Treps, If I knew Then and Live Your Brand, among others.• Proficient in SEO, analytics and content-management systems.• Involved with expansion opportunities to grow the Entrepreneur brand.

Assistant Editor to Entrepreneur's sister site Young Entrepreneur.

•Cover the New York tech scene •Oversee the PandoDaily ticker on a daily basis to ensure tech news is presented on the site in a accurate and efficient manner•Write five to seven posts per hour in order to remain on the forefront of tech news and continue to be the site reporters turn to for breaking news. •Manage incoming news and use news judgment in deciding what will be placed on the ticker

• Coursework includes Journalism courses in hard news, soft news, investigative reporting, hyperlocal, multimedia, long-form narrative• Maintain a blog at www.outside-the-boxblog.com• Coursework in M.B.A. courses in macroeconomics, global finance, accounting, global economy, and firms and markets entrepreneur course, and publicity.

•Reported on a variety of tech news including breaking news, funding, the best of lists, and startups•Wrote original pieces pertaining to launches, redesigns, funding, and entrepreneurs.•Produced content with over 1.83 million views in a 2.5 month period•Used multimedia capabilities to produce various slideshows with text content in order to portray a story in a more compelling format

•Assisted producers with in-studio tapings and during field shoots•Logged and transcribed tapes, searched archives for relevant footage•Performed research of companies, owners, and resources for the show and online web content

• Assisted in driving store marketing sales through in store elements and out of store traffic• Managed external brand messaging for use by PR agency• Leveraged external marketing for local press opportunities—grand openings, free cone day, under new management, etc. Achieved placement in local publications 99% of the time.• Edited copy for company wide intranet submitted by various department leaders: operations, development, construction, and legal.• Coordinated national marketing campaigns for 250 franchise shops• Involved in creation of social media drives through Facebook—Midnight Dazzler, Free Cone Day, flavor ambassador, etc.• Developed various sell sheet and social media copy