Andrea Jansen Email & Phone Number

Oshkosh, WI, US

Oshkosh, Wisconsin, US

In my role as Senior Corporate Brand Manager, I lead the strategic development and execution of marketing plans that drive growth. My approach involves a deep alignment with our strategic corporate goals, ensuring that our team efforts support our long-term and short-term business objectives.Key Responsibilities:Strategic Leadership: Develop marketing.

Fond Du Lac, WI, US

As Mercury Racing Brand Manager, I am responsible for managing the marketing operations of the business - the total brand experience for all Mercury Racing product. I am focused on setting the tone organizationally for building advocates and ambassadors of the brand by leveraging strategic partnerships and consumer engagement. With a strong emphasis on.

• As the Manager - Online & Consumer Engagement it is my responsibility to lead online, social media, email, and other consumer engagement efforts supporting Mercury Marine marketing strategies. I enact integrated.
• Accountable for mercurymarine.com product management and execution of online initiatives across all key stakeholder groups (OEM/Dealer/Boater) in alignment with business and brand goals.
• Accountable for social media strategy, planning, and implementation across key channels such as Facebook, Instagram, Twitter, and others.
• Develop, implement, and improve email outreach efforts to key audiences
• Accountable for implementation of landing page and other online efforts to boost the effectiveness of SEM, Paid Digital, and Social Media capture of consumer data and lead generation.
• Partner with Marketing Technology & Operations to fully utilize and leverage available marketing and CRM capabilities, including marketing automation, integration of user experience across interactive channels, etc.

• Responsible for developing customer engagement strategy, identifying consumer behavior and touchpoints. Additionally responsible for:
• Social media strategy, social listening and measurement.
• Dealer and consumer email marketing

This role is responsible for leading the social media initiatives of the company, including strategy development, creative content creation, social community management, social customer service, active listening capabilities and measurement.Additionally, I execute a variety of ad hoc creative services including presentation building, trade show and event.

Appleton, WI, US

Specializing in new product development, corporate communications and social media management.

Business development, event management, contract negotiation, marketing