Andrea Jansen Email & Phone Number

Oshkosh, Wi, Us

Oshkosh, Wisconsin, Us

In my role as Senior Corporate Brand Manager, I lead the strategic development and execution of marketing plans that drive growth. My approach involves a deep alignment with our strategic corporate goals, ensuring that our team efforts support our long-term and short-term business objectives.Key Responsibilities:Strategic Leadership: Develop marketing strategies that leverage both traditional and digital media to enhance brand visibility and growth.Team Management and Development: Foster a dynamic team environment through Frequent Meaningful Conversations, boosting team engagement and performance. My focus is on leadership that contributes to our ability to meet critical business metrics and foster professional growth among team members.Creative Campaign Management: Oversee the design and implementation of comprehensive integrated campaigns to achieve optimal engagement and conversion rates.Research and Competitive Analysis: Conduct thorough brand research and competitive landscape analysis. Utilize insights to inform strategic decisions, ensuring our marketing initiatives are both innovative and effective.Project Coordination: Efficiently manage multiple high-stakes projects with overlapping timelines and diverse team inputs, focusing on branding, communications, and advertising to support various business functions.Digital Marketing Excellence: Lead digital marketing efforts, ensuring we maintain a cutting-edge online presence that resonates with our target audiences.Event and Experience Management: Plan and execute events such as trade shows and experiential events that reflect our brand's commitment to quality and engagement.Data-Driven Decision Making: Regularly analyze performance data to understand trends and generate actionable insights, which help refine our marketing strategies and drive continuous improvement.

Fond Du Lac,, Wi, Us

As Mercury Racing Brand Manager, I am responsible for managing the marketing operations of the business - the total brand experience for all Mercury Racing product. I am focused on setting the tone organizationally for building advocates and ambassadors of the brand by leveraging strategic partnerships and consumer engagement. With a strong emphasis on digital marketing and social media, my team launches new products, enables our engagement strategy, facilitates advertising and sales promotions, manages endorsements, sponsorships, and most importantly contributes to the growth of the Mercury Racing business through creative marketing tactics.

As the Manager - Online & Consumer Engagement it is my responsibility to lead online, social media, email, and other consumer engagement efforts supporting Mercury Marine marketing strategies. I enact integrated communications, brand activation, and consumer engagement campaigns. Additionally, I direct interactions with and guidance of agency teams which support the company's digital activities.• Accountable for mercurymarine.com product management and execution of online initiatives across all key stakeholder groups (OEM/Dealer/Boater) in alignment with business and brand goals. • Accountable for social media strategy, planning, and implementation across key channels such as Facebook, Instagram, Twitter, and others.• Develop, implement, and improve email outreach efforts to key audiences• Accountable for implementation of landing page and other online efforts to boost the effectiveness of SEM, Paid Digital, and Social Media capture of consumer data and lead generation.• Partner with Marketing Technology & Operations to fully utilize and leverage available marketing and CRM capabilities, including marketing automation, integration of user experience across interactive channels, etc. • Implement user-centric campaigns across online and engagement channels, including insight articulation, quantification of potential benefits, deployment, optimization, and post-campaign assessment.• Collaborate with online / digital agencies

Responsible for developing customer engagement strategy, identifying consumer behavior and touchpoints. Additionally responsible for: • Social media strategy, social listening and measurement.• Dealer and consumer email marketing

This role is responsible for leading the social media initiatives of the company, including strategy development, creative content creation, social community management, social customer service, active listening capabilities and measurement.Additionally, I execute a variety of ad hoc creative services including presentation building, trade show and event support, customer social media development.

Appleton, Wi, Us

Specializing in new product development, corporate communications and social media management.

Business development, event management, contract negotiation, marketing